Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Price guide 3 Oct

At $20 to $40, 40 in 100 indie launches earned $100k+ in their first year. Under $5, 1 in 219 did.$20 to $40: 40 in 100 hit $100k+. Under $5: 1 in 219.$20 to $40: 40 in 100 hit $100k+.

Steam index, typical new launch, last 4 quarters $647-20.0%

Price guide

Price changes the odds more than genre does. Pick a launch price to see how often indie games there earned $100k or more in their first year, then see which genres did best at that price.

Your launch price

$14.99falls in the $10 to $20 band

At $14.99, among 4,301 launches at $10 to $20

18in 100earned $100k+ in their first year

758 of 4,301 launches (17.6%).

Typical first year at this price
$8,234
Top quarter earned more than
$50,206
Top tenth earned more than
$217,858

All genres, indie paid Steam launches 12 to 36 months old. Data 3 Oct 2026. Sales on Steam before Steam's cut; about 58% of it reaches the developer.

$10 to $20: 18 in 100 launches earned $100k+, typical $8,234. Science at $10 to $20: 4 of 29 launches earned $100k+, from 29 launches. Idea check adds tag pairs, earnings and the lens checks.

Check $10 to $20 idea

Each square is 1 launch in 100 at this price. Green ones earned $100k+.

Why price moves the odds this much

Built into the estimate

We estimate revenue as store reviews, times 30 sales per review, times the price, times the 67.5% of the list price actually paid after discounts and regional prices. That is sales before Steam's 30% cut, refunds and sales tax: about 58% of it reaches the developer. So at $4.99 a $100k year takes about 990 reviews; at $29.99, about 165.

A pricier game needs fewer players to count as a hit. That part of the gap is arithmetic.

Real behaviour

Higher prices usually mean bigger, more finished games. 52 in 100 launches in this data cost under $5, many of them small first releases.

That part of the gap is about the games, not the sums. This data cannot yet say how big each part is, so compare games at the same price.

Best genres at my price

Every genre ranked by how often its launches earned $100k+ at one price. Click a row to make it your genre.

75 genres with 100 or more launches at $10 to $20

Show all 75

Your genre: Science, 114 launches at all prices. Open the Science page

Amber line on each bar: all genres at $10 to $20. With 75 genres in the list, some reach the top by luck. "one hit" means one game holds over half the genre's revenue; "audience" means the West-facing view moves its typical earnings by more than 25%, with 100+ launches in the view; "small" means under 30 launches or 5 hits at this price, shown as a count and could be luck. Both checks are at all prices.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.