Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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201,879
on 11 Nov 2026

At under $5: 0 of 78 launches earned $100k+, against 1 in 230 for all genres at that price.

Genres / Hero Shooter

Hero Shooter

139 launches studied, 1,502 store games
Figures of 11 Nov 2026

1 in 28 Hero Shooter launches earned $100k+ in their first year, below the 1 in 15 for all genres. Price matters most: at $5 to $10 it is 1 of 36 launches, against 1 in 28 for all genres. No single game dominates: the biggest, Gigantic: Rampage Edition, holds 40% of its money.

Chance of $100k+1 in 28Below all genres5 of 139 launches earned $100k+ in year one. All genres 1 in 15, 26,758 launches.
At under $50 of 78 launchesBelow its price0 of 78 launches at under $5, $10k+ 0 of 78 launches. All genres at that price 1 in 230.
Typical first year$145Below all genresHalf of 139 launches earned more. All genres $562, the cohort median. Sales on Steam before Steam's cut; about 58% of it reaches the developer.
Biggest game's share39.5%Money spread outGigantic: Rampage Edition, of the money from 139 launches. Without it 4 of 138 launches hit $100k+.
New store launches+1.1%Steady95 in the last 12 months, 94 the 12 before. All store games with the tag.
Read with careToo few to read: $10 to $20 (19 launches), $20 to $40 (6 launches) 3

The eight cards

Fixed order: odds, earnings, the one-hit check and life cycle, then demand, upcoming and the two gold cards. Click a price on Launch odds to read the page at that price. Figures of 11 Nov 2026.

Launch odds

by price

Odds of a $100k+ first year, by price

Under $50 of 78 launches0 of 78 launches
PriceActualExpectedAllUnder $5$5 to $10$10 to $20$20 to $40

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Compare prices

Earnings

Under $5

Estimated first-year earnings. Sales on Steam before Steam's cut; about 58% of it reaches the developer.

Reach $10k+under 100 launches, no typical0 of 78 launches
Reach $1k+4 of 78 launches
Reach $100k+0 of 78 launches
All genres, $10k+3 in 100
Launches studied78

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

How earnings work

One-hit check

top game

Money in one gameSpread

Gigantic: Rampage Editionthe biggest, under half39.5%

40 in 100dollars went to one game

4 of 138 launcheshit $100k+ without it, was 1 in 28

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Why medians hold up

Life cycle

needs data

New launches a year, all store games

95 launcheslast 12 months, was 94+1.1%
Tell me when ready

Rising demand

#19 of 107

Holds players vs same-age games, descriptive

No clear changethe range includes no change, 32 games+1.6%
Vs same-age games+1.6%
Without top game+6.7%
Reviews14,218was 19,528
Top game78.2%of reviews

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: not run yet. Without the breakout: moves the answer. Last 18 months: not run yet.

See all 107 genres

Upcoming

in genre

Wishlistable now, most wanted first

Deadlockwishlist rank #1308 games
Deadlockno date#1
Fate Trigger2026#109
Pixel Gun 2no date#644
Time Takersno date#658
Metalstormno date#1,756
Get release alerts

Best pairs

could be luck

Best odds of a $100k+ year, with expectedFree until launch

+ 3Dabout 0.8 times expected (1 in 17)2 of 44 launches
PairActualExpected+ 3D+ Action-Adventure+ Shooter+ FPS+ Adventure

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: too few to tell. Without the breakout: moves the answer. Last 18 months: not run yet.

Open free preview
Best pairsFree until launchClick to unlockWhich pairs beat the odds

Spotlight

every board

Every board, one cardFree until launch

Hero Shooterlast 4 quarters, 70 launchestoo few
Last 4 quarterstoo few70 launches, typical needs 100
Launch success#88of 116, 4 of 141 launches
Anticipated#110of 135, 23 on chart
Rising demand#19of 107, +1.6%
Open free preview
SpotlightFree until launchClick to unlockEvery board, one card

Data facts

Every count on this page, with its sample and date, in seven labels. The numbered notes beside each label say what each figure means, where it comes from and what limits it.

Data facts

Hero Shooter, genre page

7 labels per genre page

Cohort1Steam launches 12 to 36 months oldindie paid
Figures as of2odds and earnings of 2 Nov 202611 Nov 2026
1

Who is counted

Indie paid Steam launches 12 to 36 months old: old enough to have a full first year, recent enough to be today's market. Games from major publishers, games over $40, adult and free games are left out.

139 of the 1,502 store games tagged Hero Shooter are in it; the rest are older, newer, free or from big publishers. All genres together: 26,758 launches.

2

Where it comes from

Odds, earnings, lenses and pairs: figures made on 2 Nov 2026 from GMD's warehouse of store data.

Boards, launch counts and upcoming games: the store data of 11 Nov 2026. Every figure is derived from public store data; no game list is copied.

Sample

Per 139 launches, 2 Nov 2026

MeasureLaunches

Launches studied1139
under $578
$5 to $1036
$10 to $20319 too few
$20 to $4036 too few
All genreslaunches in the cohort26,758
Store games with the tagstore data, 11 Nov 20261,502
3

Small samples

A price band needs 30 launches to be read on this page (the Sample filter; never under 10). Below that the page says "too few" instead of a figure, and under 30 launches or 5 hits a chance is written as a count, such as "10 of 20 launches".

Even at 30 launches, one extra hit moves the chance by over 3 in 100, so treat close figures as equal. Here: $10 to $20 has 19, $20 to $40 has 6. Pairs need 30+ launches to be ranked: 6 of 6 qualify.

4

Price is built in

Revenue is estimated from reviews times price, so a dearer game reaches $100k with fewer reviews. That makes odds climb with price in every genre. All genres: 1 in 230 under $5, 1 in 28 $5 to $10, 21 in 100 $10 to $20, 44 in 100 $20 to $40.

So compare odds within a price band. "Expected at its prices" is the chance this genre would have if each of its launches did as well as all games at the same price: 1 in 17.

First-year earnings

Per 139 launches, 2 Nov 2026, all prices

MeasureEstimated

Earned $100k+5of 139 launches5
Chance of $100k+all genres 1 in 151 in 28
Expected at its prices41 in 17
Beats its prices7actual 1 in 28, expected 1 in 17: could be luckabout 0.6 times
Typical game (median)6half of 139 earned more$145
Top quarter over$1,379
Top tenth over$10,055
All genres, cohort median26,758 launches$562
5

A soft estimate

A hit is an estimated first-year revenue of $100k or more: store reviews x a reviews-to-sales multiplier x price x the share of list price actually paid after discounts, with a regional price adjustment (games sold mostly to Chinese-speaking players earn less per sale, because regional prices are lower).

Sales on Steam before Steam's cut; about 58% of it reaches the developer.

Nobody publishes the true multiplier. Across its likely range the all-genre chance moves from 4.8 to 8.4 in 100, and a third of all hits sit within 2x of the $100k line. Read every chance as "about": this genre is about 1 in 28.

6

Typical means median

Half of the launches earned more, half less. One huge hit cannot move it, which is why this page uses medians, not averages.

The all-genre figure beside it is the cohort median ($562, 26,758 launches). "Typical, last 4 quarters" further down is a different measure, named for what it is.

Typical figures are shown from 100 launches; below that the page shows the chance of clearing $1k, $10k and $100k.

7

May be luck

With about 300 genres, chance alone gives the best one a lead near 1.8 times its expected odds (2.05 times for the top 5 in 100).

Hero Shooter beats its prices about 0.6 times (actual 1 in 28, expected 1 in 17), under 1.8 times, so the lead could be luck. There are many more pairs than genres, so the Best pairs card uses higher lines: 2.37 times, and 2.56 for the top 5 in 100.

Lens check

Per 139 launches, 2 Nov 2026, all prices

MeasureStandard is the base

Standard8Base139 of 139 launches, 1 in 28, typical $145
West-facing view9Holds132 of 139 launches, 1 in 26, typical $163
Without the breakout11Holds138 of 139 launches, 4 of 138 launches, typical $145
Last 18 months10Too few to tell24 of 139 launches, 2 of 24 launches
8

The four lenses

Each lens reruns the figures on a slice of the launches. Standard is the base: every launch in the cohort. It is not a lens that can hold or move.

A lens moves the answer when its chance of $100k+ differs from the standard by more than a random slice of the same size would, with 5+ hits on both sides, or when its typical earnings move over 25% with 100+ launches in the lens. Without the breakout moves it when one game earned over half the money. With fewer hits it is too few to tell. Pips: green holds, coral moves, grey too few or not run.

Lens figures cover all prices; they are not split by price band yet.

9

The West-facing view

The West-facing view keeps games mostly reviewed outside China: it sets aside games with 35% or more of their reviews in Chinese (7 of 139 here).

Review language is measured only for games with 2,000+ reviews; for smaller games it is guessed from the game's name. The audience split is genre-specific: leaving those games out changes typical earnings 53% in FMV and 19% in Dating Sim, yet barely moves the all-genre chance (6.1 to 6.0 in 100).

Here typical earnings move +12.4%, inside the 25% line; 4% of its revenue-weighted reviews are in Chinese.

10

Recency

Last 18 months keeps launches 18 months old or newer (24 of 139). Tastes move: only 9 of the top 15 genres by hit rate stay top 15 on recent launches.

When the two disagree, prefer the recent figure. Here: 2 of 24 launches against 1 in 28, typical $182 against $145: too few to tell.

Concentration

Per 139 launches, 2 Nov 2026

MeasureShare of the money

Biggest game's share11Gigantic: Rampage Edition39.5%
Chance without it138 launches4 of 138 launches
Mostly reviewed in Chinese97 of 139 launches5.0%
Share of Chinese-language reviewsrevenue-weighted, part guessed from names, 11 Nov 20264.0%
11

One-hit markets

A genre is one-hit when one game holds over half its money. Across genres the top game holds 29% in the median genre and the top tenth of games 94%; 57 genres have one game over half.

No single game dominates: the biggest, Gigantic: Rampage Edition, holds 40% of its money. Totals and shares are safe to read here. Without it, 4 of 138 launches still hit $100k+.

Market around it

Per store data, 11 Nov 2026

MeasureAll store games

New launches, last 12 months1294 the 12 before, all store games95
Wishlistable now13308
On the wishlist chart10
Verified dates, next 90 days0
Pairs with 30+ launches36 of 6
Rising demand1432 games, #19 of 107+1.6%
Launch success rank#88 of 116
Most anticipated rank#110 of 135
12

Launch counts

New launches count every store game with the tag released in each 12 months, not only the indie cohort, from the store data of 11 Nov 2026.

95 against 94 is +1.1%: more games now compete for the same players. Earlier years and a life-cycle stage are not computed yet.

13

Upcoming games

308 store pages carry the tag and can be wishlisted. 10 are on Steam's wishlist chart.

A date counts as verified only when the release-calendar job checked it against the live store, for the next 90 days. Other dates are as the store lists them.

14

Boards and ranks

Rising demand: games here hold their players better than similar games of the same age (reviews, games launched since 2021), Aug to Oct 2026 against 2025, from 32 games. It describes; the backtest found it does not predict launches.

Ranks are among 116 (Launch success), 135 (Most anticipated), 107 (Rising demand), 126 (Typical earnings) genres. Typical, last 4 quarters ($122, 70 launches) uses launches of 2024Q4 to 2025Q3 only, so it differs from the cohort median.

Not computed yet

Per genre, as of 2 Nov 2026

MeasureSaid, never guessed

Lens figures by price band15not yet
Life-cycle stagenot yet
Gaining fastnot yet
Outside sales checknot yet

Derived figures only, estimated from public store data. GMD is not affiliated with Valve.

15

Not computed yet

Lens figures by price band: lens figures are not split by price yet.

Life-cycle stage: needs launch counts further back than two years.

Gaining fast: follower readings started 30 Sep; first readings 13 Oct.

An outside check: the backtest scores predictions against the same review-based estimate, so it shows review counts are predictable, not revenue. Fixing that needs outside sales data.

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Odds today5 of 139 hit $100k+1 in 28
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Preview

Its first email, from today's figures

SubjectHero Shooter this month: odds, earnings, releases

Chance of $100k+5 of 139 launches, first year
1 in 28
Typical first year (median)half of 139 launches earned more
$145
New launches, last 12 months94 the 12 before, all store games
95
Next verified releaseno verified date in the next 90 days
none
Best pair with 30+ launches+ 3D, 44 launches
2 of 44 launches

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Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.