Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
201,879
on 11 Nov 2026

At $10 to $20: 17 in 100 earned $100k+, against 21 in 100 for all genres at that price.

Genres / Platformer

Platformer

2,429 launches studied, 19,398 store games
Figures of 11 Nov 2026

1 in 26 Platformer launches earned $100k+ in their first year, below the 1 in 15 for all genres. Price matters most: at $20 to $40 it is 32 in 100, against 44 in 100 for all genres. It is a one-hit market: Hollow Knight: Silksong holds 66% of its money.

Chance of $100k+1 in 26Below all genres94 of 2,429 launches earned $100k+ in year one. All genres 1 in 15, 26,758 launches.
At $10 to $2017 in 100Below its price53 of 303 launches at $10 to $20, typical $9,763. All genres at that price 21 in 100.
Typical first year$273Below all genresHalf of 2,429 launches earned more. All genres $562, the cohort median. Sales on Steam before Steam's cut; about 58% of it reaches the developer.
Biggest game's share66%One game over halfHollow Knight: Silksong, of the money from 2,429 launches. Without it 1 in 26 hit $100k+.
New store launches+13.3%Launches up1,782 in the last 12 months, 1,573 the 12 before. All store games with the tag.
Read with careOne-hit market: read odds and typical earnings, not totals 11

The eight cards

Fixed order: odds, earnings, the one-hit check and life cycle, then demand, upcoming and the two gold cards. Click a price on Launch odds to read the page at that price. Figures of 11 Nov 2026.

Launch odds

by price

Odds of a $100k+ first year, by price

$10 to $2053 of 303 launches17 in 100
PriceActualExpectedAllUnder $5$5 to $10$10 to $20$20 to $40

Lens checkAudience split +1. Standard: the base the others are compared with. West-facing view: moves the answer. Without the breakout: moves the answer. Last 18 months: holds.

Compare prices

Earnings

$10 to $20

Estimated first-year earnings. Sales on Steam before Steam's cut; about 58% of it reaches the developer.

Typical gamemedian of 303$9,763
Top quarter over$54,273
Top tenth over$307,442
Reach $100k+17 in 100
All genres, this price$11,233
Launches studied303

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: holds.

How earnings work

One-hit check

top game

Money in one gameOne-hit

Hollow Knight: Silksongover half the money66%

66 in 100dollars went to one game

1 in 26hit $100k+ without it, was 1 in 26

Lens checkAudience split +1. Standard: the base the others are compared with. West-facing view: moves the answer. Without the breakout: moves the answer. Last 18 months: holds.

Why medians hold up

Life cycle

needs data

New launches a year, all store games

1,782 launcheslast 12 months, was 1,573+13.3%
Tell me when ready

Rising demand

#8 of 107

Holds players vs same-age games, descriptive

No clear changethe range includes no change, 334 games+5.3%
Vs same-age games+5.3%
Without top game+3.9%
Reviews23,948was 23,974
Top game28.2%of reviews

Lens checkWithout the breakout: holds. Standard: the base the others are compared with. West-facing view: not run yet. Without the breakout: holds. Last 18 months: not run yet.

See all 107 genres

Upcoming

in genre

Wishlistable now, most wanted first

Crowswornwishlist rank #864,398 games
Rayman Legends Retold3 Dec#214
Crowswornno date#86
The Eternal Life of Goldmanno date#115
Human Fall Flat 2no date#116
METAMORPHOSISno date#279
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Best pairs

could be luck

Best odds of a $100k+ year, with expectedFree until launch

+ Co-opabout 1.9 times expected (1 in 11)17 in 100
PairActualExpected+ Co-op+ Metroidvania+ Female Protagonist+ Souls-like+ Combat

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview
Best pairsFree until launchClick to unlockWhich pairs beat the odds

Spotlight

every board

Every board, one cardFree until launch

Platformertypical, last 4 quarters$301
Last 4 quarters$3011,286 launches, -20.2%
Launch success#75of 116, 1 in 25
Anticipated#30of 135, 300 on chart
Rising demand#8of 107, +5.3%
Open free preview
SpotlightFree until launchClick to unlockEvery board, one card

Data facts

Every count on this page, with its sample and date, in seven labels. The numbered notes beside each label say what each figure means, where it comes from and what limits it.

Data facts

Platformer, genre page

7 labels per genre page

Cohort1Steam launches 12 to 36 months oldindie paid
Figures as of2odds and earnings of 2 Nov 202611 Nov 2026
1

Who is counted

Indie paid Steam launches 12 to 36 months old: old enough to have a full first year, recent enough to be today's market. Games from major publishers, games over $40, adult and free games are left out.

2,429 of the 19,398 store games tagged Platformer are in it; the rest are older, newer, free or from big publishers. All genres together: 26,758 launches.

2

Where it comes from

Odds, earnings, lenses and pairs: figures made on 2 Nov 2026 from GMD's warehouse of store data.

Boards, launch counts and upcoming games: the store data of 11 Nov 2026. Every figure is derived from public store data; no game list is copied.

Sample

Per 2,429 launches, 2 Nov 2026

MeasureLaunches

Launches studied12,429
under $51,432
$5 to $10613
$10 to $20303
$20 to $4081
All genreslaunches in the cohort26,758
Store games with the tagstore data, 11 Nov 202619,398
3

Small samples

A price band needs 30 launches to be read on this page (the Sample filter; never under 10). Below that the page says "too few" instead of a figure, and under 30 launches or 5 hits a chance is written as a count, such as "10 of 20 launches".

Even at 30 launches, one extra hit moves the chance by over 3 in 100, so treat close figures as equal. Pairs need 30+ launches to be ranked: 8 of 79 qualify.

4

Price is built in

Revenue is estimated from reviews times price, so a dearer game reaches $100k with fewer reviews. That makes odds climb with price in every genre. All genres: 1 in 230 under $5, 1 in 28 $5 to $10, 21 in 100 $10 to $20, 44 in 100 $20 to $40.

So compare odds within a price band. "Expected at its prices" is the chance this genre would have if each of its launches did as well as all games at the same price: 1 in 19.

First-year earnings

Per 2,429 launches, 2 Nov 2026, all prices

MeasureEstimated

Earned $100k+5of 2,429 launches94
Chance of $100k+all genres 1 in 151 in 26
Expected at its prices41 in 19
Beats its prices7actual 1 in 26, expected 1 in 19: could be luckabout 0.7 times
Typical game (median)6half of 2,429 earned more$273
Top quarter over$1,911
Top tenth over$13,791
All genres, cohort median26,758 launches$562
5

A soft estimate

A hit is an estimated first-year revenue of $100k or more: store reviews x a reviews-to-sales multiplier x price x the share of list price actually paid after discounts, with a regional price adjustment (games sold mostly to Chinese-speaking players earn less per sale, because regional prices are lower).

Sales on Steam before Steam's cut; about 58% of it reaches the developer.

Nobody publishes the true multiplier. Across its likely range the all-genre chance moves from 4.8 to 8.4 in 100, and a third of all hits sit within 2x of the $100k line. Read every chance as "about": this genre is about 1 in 26.

6

Typical means median

Half of the launches earned more, half less. One huge hit cannot move it, which is why this page uses medians, not averages.

The all-genre figure beside it is the cohort median ($562, 26,758 launches). "Typical, last 4 quarters" further down is a different measure, named for what it is.

Typical figures are shown from 100 launches; below that the page shows the chance of clearing $1k, $10k and $100k.

7

May be luck

With about 300 genres, chance alone gives the best one a lead near 1.8 times its expected odds (2.05 times for the top 5 in 100).

Platformer beats its prices about 0.7 times (actual 1 in 26, expected 1 in 19), under 1.8 times, so the lead could be luck. There are many more pairs than genres, so the Best pairs card uses higher lines: 2.37 times, and 2.56 for the top 5 in 100.

Lens check

Per 2,429 launches, 2 Nov 2026, all prices

MeasureStandard is the base

Standard8Base2,429 of 2,429 launches, 1 in 26, typical $273
West-facing view9Moves the answer2,384 of 2,429 launches, 1 in 27, typical $278
Without the breakout11Moves the answer2,428 of 2,429 launches, 1 in 26, typical $273
Last 18 months10Holds639 of 2,429 launches, 1 in 24, typical $218
8

The four lenses

Each lens reruns the figures on a slice of the launches. Standard is the base: every launch in the cohort. It is not a lens that can hold or move.

A lens moves the answer when its chance of $100k+ differs from the standard by more than a random slice of the same size would, with 5+ hits on both sides, or when its typical earnings move over 25% with 100+ launches in the lens. Without the breakout moves it when one game earned over half the money. With fewer hits it is too few to tell. Pips: green holds, coral moves, grey too few or not run.

Lens figures cover all prices; they are not split by price band yet.

9

The West-facing view

The West-facing view keeps games mostly reviewed outside China: it sets aside games with 35% or more of their reviews in Chinese (45 of 2,429 here).

Review language is measured only for games with 2,000+ reviews; for smaller games it is guessed from the game's name. The audience split is genre-specific: leaving those games out changes typical earnings 53% in FMV and 19% in Dating Sim, yet barely moves the all-genre chance (6.1 to 6.0 in 100).

Here typical earnings move +1.8%, inside the 25% line; 19.1% of its revenue-weighted reviews are in Chinese.

10

Recency

Last 18 months keeps launches 18 months old or newer (639 of 2,429). Tastes move: only 9 of the top 15 genres by hit rate stay top 15 on recent launches.

When the two disagree, prefer the recent figure. Here: 1 in 24 against 1 in 26, typical $218 against $273: it holds.

Concentration

Per 2,429 launches, 2 Nov 2026

MeasureShare of the money

Biggest game's share11Hollow Knight: Silksong66.0%
Chance without it2,428 launches1 in 26
Mostly reviewed in Chinese945 of 2,429 launches1.9%
Share of Chinese-language reviewsrevenue-weighted, part guessed from names, 11 Nov 202619.1%
11

One-hit markets

A genre is one-hit when one game holds over half its money. Across genres the top game holds 29% in the median genre and the top tenth of games 94%; 57 genres have one game over half.

It is a one-hit market: Hollow Knight: Silksong holds 66% of its money. Read odds and medians, not totals: Rising demand and anticipation are sums, so one launch can move them. Without it, 1 in 26 still hit $100k+.

Market around it

Per store data, 11 Nov 2026

MeasureAll store games

New launches, last 12 months121,573 the 12 before, all store games1,782
Wishlistable now134,398
On the wishlist chart150
Verified dates, next 90 days1
Pairs with 30+ launches38 of 79
Rising demand14334 games, #8 of 107+5.3%
Launch success rank#75 of 116
Most anticipated rank#30 of 135
Typical, last 4 quarters1,286 launches, -20.2% on a year$301
12

Launch counts

New launches count every store game with the tag released in each 12 months, not only the indie cohort, from the store data of 11 Nov 2026.

1,782 against 1,573 is +13.3%: more games now compete for the same players. Earlier years and a life-cycle stage are not computed yet.

13

Upcoming games

4,398 store pages carry the tag and can be wishlisted. 150 are on Steam's wishlist chart.

A date counts as verified only when the release-calendar job checked it against the live store, for the next 90 days. Other dates are as the store lists them.

14

Boards and ranks

Rising demand: games here hold their players better than similar games of the same age (reviews, games launched since 2021), Aug to Oct 2026 against 2025, from 334 games. It describes; the backtest found it does not predict launches.

Ranks are among 116 (Launch success), 135 (Most anticipated), 107 (Rising demand), 126 (Typical earnings) genres. Typical, last 4 quarters ($301, 1,286 launches) uses launches of 2024Q4 to 2025Q3 only, so it differs from the cohort median.

Not computed yet

Per genre, as of 2 Nov 2026

MeasureSaid, never guessed

Lens figures by price band15not yet
Life-cycle stagenot yet
Gaining fastnot yet
Outside sales checknot yet

Derived figures only, estimated from public store data. GMD is not affiliated with Valve.

15

Not computed yet

Lens figures by price band: lens figures are not split by price yet.

Life-cycle stage: needs launch counts further back than two years.

Gaining fast: follower readings started 30 Sep; first readings 13 Oct.

An outside check: the backtest scores predictions against the same review-based estimate, so it shows review counts are predictable, not revenue. Fixing that needs outside sales data.

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Odds today94 of 2,429 hit $100k+1 in 26
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Preview

Its first email, from today's figures

SubjectPlatformer this month: odds, earnings, releases

Chance of $100k+94 of 2,429 launches, first year
1 in 26
Typical first year (median)half of 2,429 launches earned more
$273
Typical, last 4 quarters vs a year before1,286 launches, typical $301
-20.2%
New launches, last 12 months1,573 the 12 before, all store games
1,782
Next verified releaseRayman Legends Retold
3 Dec
Best pair with 30+ launches+ Co-op, 46 launches
17 in 100

What happens when you sign up

  1. Today: your address joins the GMD list with the tag genre:platformer, so we know which genre you follow. A welcome email comes first.
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Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.