Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Genres 1 Oct
Of 83 genres with 100+ launches at $10 to $20, 45 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.45 of 83 genres beat the 19 in 100 base rate.45 beat the base rate.
Cohort median $606
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
83 of 266 genres have 100+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | VR1 in 17 earned $100k+, from 186 launches | 1 in 1711 hits | $3,238 | $49,782 | 186 | none | Pin VR |
| 2 | Text-Based1 in 15 earned $100k+, from 118 launches | 1 in 158 hits | $5,342 | $79,529 | 118 | Audience | Pin Text-Based |
| 3 | Hidden Object1 in 15 earned $100k+, from 189 launches | 1 in 1513 hits | $1,619 | $50,242 | 189 | none | Pinned Hidden Object |
| 4 | Magic1 in 14 earned $100k+, from 123 launches | 1 in 149 hits | $6,071 | $67,084 | 123 | none | Pin Magic |
| 5 | Party-Based RPG1 in 13 earned $100k+, from 141 launches | 1 in 1311 hits | $5,584 | $86,922 | 141 | Audience | Pin Party-Based RPG |
| 6 | Puzzle Platformer1 in 12 earned $100k+, from 137 launches | 1 in 1211 hits | $7,222 | $71,244 | 137 | Audience | Pin Puzzle Platformer |
| 7 | Board Game1 in 10 earned $100k+, from 115 launches | 1 in 1011 hits | $6,071 | $89,850 | 115 | none | Pin Board Game |
| 8 | JRPG10 in 100 earned $100k+, from 181 launches | 10 in 10019 hits | $5,767 | $101,418 | 181 | none | Pin JRPG |
| 9 | Arcade11 in 100 earned $100k+, from 384 launches | 11 in 10041 hits | $3,643 | $106,057 | 384 | none | Pin Arcade |
| 10 | 3D Platformer11 in 100 earned $100k+, from 208 launches | 11 in 10023 hits | $3,157 | $156,119 | 208 | none | Pin 3D Platformer |
| 11 | Logic12 in 100 earned $100k+, from 110 launches | 12 in 10013 hits | $6,576 | $124,151 | 110 | none | Pin Logic |
| 12 | Real Time Tactics12 in 100 earned $100k+, from 117 launches | 12 in 10014 hits | $3,886 | $118,418 | 117 | Audience | Pin Real Time Tactics |
| 13 | Sports12 in 100 earned $100k+, from 173 launches | 12 in 10021 hits | $4,007 | $118,201 | 173 | Audience | Pinned Sports |
| 14 | Romance13 in 100 earned $100k+, from 181 launches | 13 in 10023 hits | $7,691 | $138,114 | 181 | none | Pin Romance |
| 15 | LGBTQ+13 in 100 earned $100k+, from 110 launches | 13 in 10014 hits | $11,003 | $166,519 | 110 | none | Pin LGBTQ+ |
| 16 | 2D Platformer13 in 100 earned $100k+, from 317 launches | 13 in 10041 hits | $6,193 | $174,231 | 317 | none | Pin 2D Platformer |
| 17 | Shoot 'Em Up13 in 100 earned $100k+, from 107 launches | 13 in 10014 hits | $5,262 | $195,922 | 107 | none | Pin Shoot 'Em Up |
| 18 | Choose Your Own Adventure13 in 100 earned $100k+, from 254 launches | 13 in 10034 hits | $4,553 | $173,636 | 254 | none | Pin Choose Your Own Adventure |
| 19 | Puzzle14 in 100 earned $100k+, from 775 launches | 14 in 100107 hits | $4,553 | $151,799 | 775 | none | Pin Puzzle |
| 20 | Turn-Based Tactics14 in 100 earned $100k+, from 269 launches | 14 in 10038 hits | $9,310 | $141,679 | 269 | Audience | Pin Turn-Based Tactics |
| 21 | Tactical RPG14 in 100 earned $100k+, from 127 launches | 14 in 10018 hits | $9,106 | $148,738 | 127 | none | Pin Tactical RPG |
| 22 | Visual Novel15 in 100 earned $100k+, from 460 launches | 15 in 10067 hits | $7,366 | $177,879 | 460 | none | Pin Visual Novel |
| 23 | Point & Click15 in 100 earned $100k+, from 287 launches | 15 in 10043 hits | $3,339 | $171,634 | 287 | none | Pin Point & Click |
| 24 | Action-Adventure15 in 100 earned $100k+, from 572 launches | 15 in 10087 hits | $5,767 | $157,541 | 572 | none | Pin Action-Adventure |
| 25 | Strategy RPG15 in 100 earned $100k+, from 144 launches | 15 in 10022 hits | $9,106 | $138,451 | 144 | none | Pin Strategy RPG |
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.