Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 30 Sep 2026

Genres 1 Oct

Of 166 genres with 30+ launches at $10 to $20, 89 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.89 of 166 genres beat the 19 in 100 base rate.89 beat the base rate.

Cohort median $606

Genres

Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The genre list

Best odds at my priceChance of $100k+, read within one price band.Now: FMV, 47 in 100. 166 match.Steady marketsHolds in every lens and no single game owns it.Now: FMV, 47 in 100. 125 match.Biggest typical yearWhat the middle launch earned, highest first.Now: FMV, $81,191 typical. 166 match.Biggest upsideWhat the top tenth earned at least.Now: Crime, $1.5M top 1 in 10. 129 match.Proven at scale100+ launches and above the base rate.Now: Cozy, 45 in 100. 45 match.Busiest marketsMost launches first: where the competition is.Now: Simulation, 1,006 launches. 166 match.
Hide one-hit markets12 outHide small samples19 outBeats the base rate+77 if off

166 of 266 genres have 30+ launches at $10 to $20. 89 match the search and chips. Sorted by chance of $100k+, lowest first.

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Genres at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#GenreChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 19 in 100 earned $100k+, from 43 launches 19 in 1008 hits $9,714 $142,489 43 SmallAudience Pin Alternate History
2 19 in 100 earned $100k+, from 32 launches 19 in 1006 hits $6,050 $403,415 32 Small Pin Class-Based
3 19 in 100 earned $100k+, from 133 launches 19 in 10025 hits $10,928 $227,091 133 1-hit Pin Collectathon
4 19 in 100 earned $100k+, from 185 launches 19 in 10035 hits $7,891 $237,886 185 Audience Pin Dating Sim
5 19 in 100 earned $100k+, from 297 launches 19 in 10057 hits $8,741 $235,997 297 none Pin Action RPG
6 19 in 100 earned $100k+, from 176 launches 19 in 10034 hits $6,798 $184,557 176 none Pin Time Management
7 19 in 100 earned $100k+, from 88 launches 19 in 10017 hits $7,892 $271,766 88 Audience Pin Top-Down Shooter
8 RTS19 in 100 earned $100k+, from 119 launches 19 in 10023 hits $13,660 $281,739 119 Audience Pin RTS

19 in 100 earned $100k+, from 119 launches at $10 to $20. That is level with the base rate.

Base rate at $10 to $20: 19 in 100 (893 of 4,810 launches earned $100k+).

Typical first year $13,660; the top 1 in 10 earned at least $281,739.

Lens check, all pricesHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

  • AudienceAudience split: this genre reads differently for Western players. Typical earnings rise 24% in the West-facing view (games mostly reviewed outside China).
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices1 in 11525$685
Under $50 in 100228$101
$5 to $101 in 49146$1,618
$10 to $2019 in 100119$13,660
$20 to $4072 in 10032$211,340

Grey: under 30 launches at that price, written as a count. Odds compare best within one price.

Best tag pairs inside, at $10 to $20

Open genre pageCheck this idea
9 19 in 100 earned $100k+, from 62 launches 19 in 10012 hits $17,001 $385,809 62 none Pin Rhythm
10 19 in 100 earned $100k+, from 67 launches 19 in 10013 hits $4,453 $132,576 67 none Pin Flight
11 20 in 100 earned $100k+, from 394 launches 20 in 10077 hits $8,418 $319,385 394 Audience Pin Shooter
12 20 in 100 earned $100k+, from 228 launches 20 in 10045 hits $16,691 $233,568 228 none Pin Psychological Horror
13 20 in 100 earned $100k+, from 81 launches 20 in 10016 hits $5,849 $369,985 81 Audience Pin Zombies
14 20 in 100 earned $100k+, from 397 launches 20 in 10079 hits $10,460 $242,848 397 none Pin Horror
15 20 in 100 earned $100k+, from 135 launches 20 in 10027 hits $15,866 $187,016 135 none Pin Survival Horror
16 20 in 100 earned $100k+, from 35 launches 20 in 1007 hits $22,580 $265,301 35 Small Pin Mechs
17 20 in 100 earned $100k+, from 74 launches 20 in 10015 hits $16,148 $281,739 74 none Pin Colony Sim
18 21 in 100 earned $100k+, from 58 launches 21 in 10012 hits $12,140 $189,382 58 none Pin War
19 21 in 100 earned $100k+, from 72 launches 21 in 10015 hits $22,688 $233,428 72 none Pin Auto Battler
20 21 in 100 earned $100k+, from 52 launches 21 in 10011 hits $14,570 $470,375 52 1-hit Pin Mythology
21 21 in 100 earned $100k+, from 33 launches 21 in 1007 hits $17,001 $574,312 33 SmallAudience Pin Parkour
22 21 in 100 earned $100k+, from 1,006 launches 21 in 100216 hits $14,573 $294,876 1,006 none Pin Simulation
23 21 in 100 earned $100k+, from 121 launches 21 in 10026 hits $18,695 $286,515 121 none Pin Souls-like
24 22 in 100 earned $100k+, from 37 launches 22 in 1008 hits $24,647 $267,122 37 Small Pin Job Simulator
25 22 in 100 earned $100k+, from 106 launches 22 in 10023 hits $3,035 $471,994 106 none Pin Third-Person Shooter
Show 25 moreShowing 25 of 89 genres
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.