Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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192,217
on 3 Oct 2026

Genres 3 Oct

Of 156 genres with 30+ launches at $10 to $20, 77 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.77 of 156 genres beat the 18 in 100 base rate.77 beat the base rate.

Typical launch, all prices, first year $540

Genres

Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The genre list

Best odds at my priceChance of $100k+, read within one price band.Now: Shop Keeper, 49 in 100. 156 match.Steady marketsHolds in every lens and no single game owns it.Now: Online Co-Op, 35 in 100. 67 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Shop Keeper, $92,344 typical. 156 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op, $774k top 1 in 10. 118 match.Proven at scale100+ launches and above the base rate.Now: Cozy, 44 in 100. 38 match.Busiest marketsMost launches first: where the competition is.Now: Simulation, 876 launches. 156 match.
Hide one-hit markets12 outHide small samples20 outBeats the base rate+79 if off

156 of 256 genres have 30+ launches at $10 to $20. 77 match the search and chips. Sorted by chance of $100k+, lowest first.

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Genres at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#GenreChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 18 in 100758 of 4,301 $8,234$217,858 4,301
1 19 in 100 earned $100k+, from 107 launches 19 in 10020 hits $7,527 $189,234 107 none Pin Space
2 19 in 100 earned $100k+, from 363 launches 19 in 10068 hits $7,216 $247,645 363 none Pin Shooter
3 19 in 100 earned $100k+, from 32 launches 19 in 1006 hits $9,712 $297,735 32 Small Pin 4X
4 19 in 100 earned $100k+, from 201 launches 19 in 10038 hits $13,501 $270,510 201 none Pin Card Game
5 19 in 100 earned $100k+, from 58 launches 19 in 10011 hits $23,095 $338,671 58 Audience Pin Auto Battler
6 19 in 100 earned $100k+, from 345 launches 19 in 10066 hits $9,724 $232,139 345 none Pin Horror
7 19 in 100 earned $100k+, from 281 launches 19 in 10054 hits $7,717 $227,369 281 Audience Pin Action RPG
8 Team-Based19 in 100 earned $100k+, from 31 launches 19 in 1006 hits $8,045 $244,395 31 1-hitSmall Pin Team-Based

19 in 100 earned $100k+, from 31 launches at $10 to $20. That is about 1.1 times the base rate.

Base rate at $10 to $20: 18 in 100 (758 of 4,301 launches earned $100k+).

Typical first year $8,045; the top 1 in 10 earned at least $244,395.

Lens check, all pricesOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: too few to tell.

  • 1-hitREMATCH holds 71% of all the money here (all prices). Read the typical figure, not the total.
  • SmallOnly 31 launches at $10 to $20: one or two games swing the odds.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices1 in 11141$1,882
Under $50 of 49 launches49$404
$5 to $104 of 53 launches53$2,412
$10 to $2019 in 10031$8,045
$20 to $40too fewunder 10

Grey: under 30 launches or 5 hits at that price, written as a count. Odds compare best within one price.

Best tag pairs inside, at $10 to $20

No pair inside has 30+ launches and a hit in this view.

Open genre pageCheck this idea
9 19 in 100 earned $100k+, from 113 launches 19 in 10022 hits $19,270 $244,943 113 none Pin Tactical
10 20 in 100 earned $100k+, from 204 launches 20 in 10040 hits $12,625 $254,066 204 none Pin Dungeon Crawler
11 20 in 100 earned $100k+, from 112 launches 20 in 10022 hits $4,470 $192,570 112 none Pin Racing
12 20 in 100 earned $100k+, from 191 launches 20 in 10038 hits $13,176 $257,678 191 Audience Pin Character Customization
13 20 in 100 earned $100k+, from 30 launches 20 in 1006 hits $13,432 $309,893 30 Small Pin Agriculture
14 20 in 100 earned $100k+, from 69 launches 20 in 10014 hits $10,189 $310,598 69 1-hit Pin Military
15 21 in 100 earned $100k+, from 68 launches 21 in 10014 hits $7,507 $386,359 68 none Pin Automobile Sim
16 21 in 100 earned $100k+, from 34 launches 21 in 1007 hits $12,889 $448,080 34 Small Pin Parkour
17 21 in 100 earned $100k+, from 106 launches 21 in 10022 hits $9,645 $206,730 106 Audience Pin Detective
18 21 in 100 earned $100k+, from 876 launches 21 in 100183 hits $11,548 $289,238 876 none Pin Simulation
19 21 in 100 earned $100k+, from 206 launches 21 in 10044 hits $18,573 $241,867 206 none Pin Survival
20 21 in 100 earned $100k+, from 205 launches 21 in 10044 hits $15,887 $316,813 205 none Pin Psychological Horror
21 21 in 100 earned $100k+, from 107 launches 21 in 10023 hits $9,410 $261,863 107 none Pin Investigation
22 22 in 100 earned $100k+, from 88 launches 22 in 10019 hits $25,147 $352,182 88 none Pin Farming Sim
23 22 in 100 earned $100k+, from 180 launches 22 in 10039 hits $14,890 $292,848 180 Audience Pin Hack and Slash
24 22 in 100 earned $100k+, from 41 launches 22 in 1009 hits $5,772 $382,463 41 Small Pin Cats
25 22 in 100 earned $100k+, from 81 launches 22 in 10018 hits $15,870 $171,139 81 none Pin Nature
Show 25 moreShowing 25 of 77 genres
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.