Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Genres 3 Oct

Of 156 genres with 30+ launches at $10 to $20, 83 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.83 of 156 genres beat the 20 in 100 base rate.83 beat the base rate.

Typical launch, all prices, first year $552

Genres

Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The genre list

Best odds at my priceChance of $100k+, read within one price band.Now: Shop Keeper, 57 in 100. 156 match.Steady marketsHolds in every lens and no single game owns it.Now: Online Co-Op, 39 in 100. 68 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cozy, $117,666 typical. 156 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op, $1M top 1 in 10. 118 match.Proven at scale100+ launches and above the base rate.Now: Cozy, 51 in 100. 40 match.Busiest marketsMost launches first: where the competition is.Now: Simulation, 874 launches. 156 match.
Hide one-hit markets0 outHide small samples+9 if offHolds in every lens+59 if off

156 of 256 genres have 30+ launches at $10 to $20. 59 match the search and chips. Sorted by chance of $100k+, lowest first.

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Genres at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#GenreChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 1 in 14 earned $100k+, from 172 launches 1 in 1412 hits $2,044 $55,036 172 none Pin Hidden Object
2 1 in 12 earned $100k+, from 97 launches 1 in 128 hits under 100 under 100 97 none Pin Text-Based
3 1 in 11 earned $100k+, from 127 launches 1 in 1112 hits $7,868 $96,195 127 none Pin Party-Based RPG
4 10 in 100 earned $100k+, from 180 launches 10 in 10018 hits $3,562 $113,352 180 none Pin 3D Platformer
5 12 in 100 earned $100k+, from 50 launches 12 in 1006 hits under 100 under 100 50 none Pin Thriller
6 14 in 100 earned $100k+, from 170 launches 14 in 10023 hits $9,464 $158,883 170 none Pin Romance
7 14 in 100 earned $100k+, from 249 launches 14 in 10035 hits $4,508 $190,045 249 none Pin Point & Click
8 14 in 100 earned $100k+, from 684 launches 14 in 10098 hits $5,070 $173,428 684 none Pin Puzzle
9 16 in 100 earned $100k+, from 311 launches 16 in 10049 hits $8,758 $239,522 311 none Pin 2D Platformer
10 16 in 100 earned $100k+, from 69 launches 16 in 10011 hits under 100 under 100 69 none Pin Cyberpunk
11 16 in 100 earned $100k+, from 100 launches 16 in 10016 hits $11,661 $148,757 100 none Pin LGBTQ+
12 16 in 100 earned $100k+, from 98 launches 16 in 10016 hits under 100 under 100 98 none Pin Board Game
13 Zombies16 in 100 earned $100k+, from 73 launches 16 in 10012 hits under 100 under 100 73 none Pin Zombies

16 in 100 earned $100k+, from 73 launches at $10 to $20. That is about 0.8 times the base rate.

Base rate at $10 to $20: 20 in 100 (878 of 4,304 launches earned $100k+).

Odds by size: $1k+ 78 in 100 · $10k+ 37 in 100 · $100k+ 16 in 100. Under 100 launches, so no typical figure.

Lens check, all pricesHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

No warning markers: no single game holds half the money, the sample is 50+ launches and the West-facing view does not move the answer.

Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices1 in 17471$446
Under $50 of 246 launches246$159
$5 to $101 in 23137$1,406
$10 to $2016 in 10073under 100
$20 to $4010 of 15 launches15under 100

Grey: under 30 launches or 5 hits at that price, written as a count. Typical needs 100 launches. Odds compare best within one price.

Best tag pairs inside, at $10 to $20

Open genre pageCheck this idea
14 17 in 100 earned $100k+, from 243 launches 17 in 10042 hits $8,519 $178,090 243 none Pin Turn-Based Tactics
15 17 in 100 earned $100k+, from 115 launches 17 in 10020 hits $4,905 $193,413 115 none Pin Real Time Tactics
16 17 in 100 earned $100k+, from 132 launches 17 in 10023 hits $11,091 $180,714 132 none Pin Strategy RPG
17 18 in 100 earned $100k+, from 74 launches 18 in 10013 hits under 100 under 100 74 none Pin Top-Down Shooter
18 18 in 100 earned $100k+, from 95 launches 18 in 10017 hits under 100 under 100 95 none Pin Walking Simulator
19 18 in 100 earned $100k+, from 117 launches 18 in 10021 hits $14,458 $198,970 117 none Pin Survival Horror
20 19 in 100 earned $100k+, from 845 launches 19 in 100159 hits $10,037 $243,656 845 none Pin Strategy
21 19 in 100 earned $100k+, from 68 launches 19 in 10013 hits under 100 under 100 68 none Pin Tabletop
22 20 in 100 earned $100k+, from 276 launches 20 in 10054 hits $11,113 $270,265 276 none Pin Turn-Based Strategy
23 20 in 100 earned $100k+, from 60 launches 20 in 10012 hits under 100 under 100 60 none Pin War
24 20 in 100 earned $100k+, from 98 launches 20 in 10020 hits under 100 under 100 98 none Pin Souls-like
25 21 in 100 earned $100k+, from 112 launches 21 in 10023 hits $14,458 $258,277 112 none Pin Post-apocalyptic
Show 25 moreShowing 25 of 59 genres
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.