Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Genres 3 Oct
Of 156 genres with 30+ launches at $10 to $20, 83 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.83 of 156 genres beat the 20 in 100 base rate.83 beat the base rate.
Typical launch, all prices, first year $552
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
156 of 256 genres have 30+ launches at $10 to $20. 106 match the search and chips. Sorted by chance of $100k+, lowest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 20 in 100878 of 4,304 | $10,978 | $287,297 | 4,304 | |||
| 1 | VR1 in 22 earned $100k+, from 195 launches | 1 in 229 hits | $3,534 | $44,858 | 195 | none | Pin VR |
| 2 | Puzzle Platformer1 in 15 earned $100k+, from 131 launches | 1 in 159 hits | $5,769 | $68,186 | 131 | Audience | Pin Puzzle Platformer |
| 3 | Hidden Object1 in 14 earned $100k+, from 172 launches | 1 in 1412 hits | $2,044 | $55,036 | 172 | none | Pin Hidden Object |
| 4 | Text-Based1 in 12 earned $100k+, from 97 launches | 1 in 128 hits | $8,067 | $94,775 | 97 | none | Pin Text-Based |
| 5 | Party-Based RPG1 in 11 earned $100k+, from 127 launches | 1 in 1112 hits | $7,868 | $96,195 | 127 | none | Pin Party-Based RPG |
| 6 | Sports1 in 10 earned $100k+, from 152 launches | 1 in 1015 hits | $5,860 | $96,739 | 152 | none | Pin Sports |
| 7 | 3D Platformer10 in 100 earned $100k+, from 180 launches | 10 in 10018 hits | $3,562 | $113,352 | 180 | none | Pin 3D Platformer |
| 8 | CRPG11 in 100 earned $100k+, from 56 launches | 11 in 1006 hits | $9,080 | $129,341 | 56 | Audience | Pin CRPG |
| 9 | Arcade12 in 100 earned $100k+, from 346 launches | 12 in 10040 hits | $4,391 | $134,893 | 346 | none | Pinned Arcade |
| 10 | Magic12 in 100 earned $100k+, from 127 launches | 12 in 10015 hits | $5,689 | $132,616 | 127 | none | Pin Magic |
| 11 | Thriller12 in 100 earned $100k+, from 50 launches | 12 in 1006 hits | $12,169 | $151,602 | 50 | none | Pin Thriller |
| 12 | Logic12 in 100 earned $100k+, from 97 launches | 12 in 10012 hits | $6,643 | $122,589 | 97 | Audience | Pin Logic |
| 13 | Choose Your Own Adventure13 in 100 earned $100k+, from 242 launches | 13 in 10032 hits | $6,023 | $193,413 | 242 | Audience | Pin Choose Your Own Adventure |
| 14 | 2D Fighter13 in 100 earned $100k+, from 60 launches | 13 in 1008 hits | $6,761 | $360,680 | 60 | none | Pin 2D Fighter |
| 15 | Romance14 in 100 earned $100k+, from 170 launches | 14 in 10023 hits | $9,464 | $158,883 | 170 | none | Pin Romance |
| 16 | Tactical RPG14 in 100 earned $100k+, from 118 launches | 14 in 10016 hits | $11,496 | $137,764 | 118 | none | Pin Tactical RPG |
| 17 | Comic Book14 in 100 earned $100k+, from 57 launches | 14 in 1008 hits | $6,448 | $143,947 | 57 | none | Pin Comic Book |
| 18 | Point & Click14 in 100 earned $100k+, from 249 launches | 14 in 10035 hits | $4,508 | $190,045 | 249 | none | Pin Point & Click |
| 19 | Precision Platformer14 in 100 earned $100k+, from 84 launches | 14 in 10012 hits | $10,665 | $124,458 | 84 | Audience | Pin Precision Platformer |
| 20 | Puzzle14 in 100 earned $100k+, from 684 launches | 14 in 10098 hits | $5,070 | $173,428 | 684 | none | Pin Puzzle |
| 21 | Visual Novel15 in 100 earned $100k+, from 434 launches | 15 in 10064 hits | $9,963 | $199,513 | 434 | Audience | Pin Visual Novel |
| 22 | Shoot 'Em Up15 in 100 earned $100k+, from 106 launches | 15 in 10016 hits | $7,510 | $252,312 | 106 | Audience | Pin Shoot 'Em Up |
| 23 | Interactive Fiction15 in 100 earned $100k+, from 230 launches | 15 in 10035 hits | $10,240 | $220,268 | 230 | Audience | Pin Interactive Fiction |
| 24 | Wargame16 in 100 earned $100k+, from 83 launches | 16 in 10013 hits | $14,178 | $234,908 | 83 | Audience | Pin Wargame |
| 25 | 2D Platformer16 in 100 earned $100k+, from 311 launches | 16 in 10049 hits | $8,758 | $239,522 | 311 | none | Pin 2D Platformer |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.