Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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192,217
on 3 Oct 2026

Genres 3 Oct

Of 233 genres with 10+ launches at $10 to $20, 83 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.83 of 233 genres beat the 20 in 100 base rate.83 beat the base rate.

Typical launch, all prices, first year $552

Genres

Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The genre list

Best odds at my priceChance of $100k+, read within one price band.Now: Shop Keeper, 57 in 100. 156 match.Steady marketsHolds in every lens and no single game owns it.Now: Online Co-Op, 39 in 100. 68 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cozy, $117,666 typical. 156 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op, $1M top 1 in 10. 118 match.Proven at scale100+ launches and above the base rate.Now: Cozy, 51 in 100. 40 match.Busiest marketsMost launches first: where the competition is.Now: Simulation, 874 launches. 156 match.
Hide one-hit markets36 outHide small samples115 out

233 of 256 genres have 10+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

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Genres at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#GenreChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 57 in 100 earned $100k+, from 37 launches 57 in 10021 hits under 100 under 100 37 1-hitSmall Pin Shop Keeper
2 51 in 100 earned $100k+, from 112 launches 51 in 10057 hits $117,666 $968,158 112 Audience Pin Cozy
3 10 of 21 launches earned $100k+ 10 of 2110 hits under 100 under 100 21 Small Pin Typing
4 48 in 100 earned $100k+, from 40 launches 48 in 10019 hits under 100 under 100 40 SmallAudience Pin FMV
5 44 in 100 earned $100k+, from 57 launches 44 in 10025 hits under 100 under 100 57 Audience Pin Cooking
6 8 of 19 launches earned $100k+ 8 of 198 hits under 100 under 100 19 Small Pin Bullet Heaven
7 4 of 10 launches earned $100k+ 4 of 104 hits under 100 under 100 10 Small Pin Dice
8 4 of 10 launches earned $100k+ 4 of 104 hits under 100 under 100 10 Small Pin Faith
9 39 in 100 earned $100k+, from 142 launches 39 in 10056 hits $46,042 $865,984 142 none Pin Online Co-Op
10 39 in 100 earned $100k+, from 83 launches 39 in 10032 hits under 100 under 100 83 1-hit Pin Automation
11 37 in 100 earned $100k+, from 35 launches 37 in 10013 hits under 100 under 100 35 Small Pin Music
12 4 of 11 launches earned $100k+ 4 of 114 hits under 100 under 100 11 Small Pin Massively Multiplayer
13 35 in 100 earned $100k+, from 51 launches 35 in 10018 hits under 100 under 100 51 none Pin Inventory Management
14 35 in 100 earned $100k+, from 94 launches 35 in 10033 hits under 100 under 100 94 none Pin Roguelike Deckbuilder
15 35 in 100 earned $100k+, from 245 launches 35 in 10085 hits $30,025 $621,994 245 none Pin Building
16 34 in 100 earned $100k+, from 157 launches 34 in 10054 hits $25,693 $1,032,241 157 none Pin Co-op
17 34 in 100 earned $100k+, from 232 launches 34 in 10079 hits $37,945 $485,241 232 none Pin Life Sim
18 34 in 100 earned $100k+, from 297 launches 34 in 100100 hits $41,499 $488,953 297 none Pin Management
19 34 in 100 earned $100k+, from 161 launches 34 in 10054 hits $43,540 $538,397 161 none Pin Economy
20 33 in 100 earned $100k+, from 213 launches 33 in 10071 hits $35,118 $614,301 213 none Pin Base Building
21 33 in 100 earned $100k+, from 87 launches 33 in 10029 hits under 100 under 100 87 Audience Pin Cinematic
22 9 of 27 launches earned $100k+ 9 of 279 hits under 100 under 100 27 Small Pin Vehicular Combat
23 7 of 21 launches earned $100k+ 7 of 217 hits under 100 under 100 21 Small Pin Mining
24 6 of 18 launches earned $100k+ 6 of 186 hits under 100 under 100 18 SmallAudience Pin Gun Customization
25 4 of 12 launches earned $100k+ 4 of 124 hits under 100 under 100 12 Small Pin Satire
26 33 in 100 earned $100k+, from 360 launches 33 in 100118 hits $30,251 $582,205 360 none Pin Sandbox
27 32 in 100 earned $100k+, from 152 launches 32 in 10049 hits $31,149 $423,187 152 none Pin Resource Management
28 7 of 22 launches earned $100k+ 7 of 227 hits under 100 under 100 22 1-hitSmall Pin Swordplay
29 32 in 100 earned $100k+, from 41 launches 32 in 10013 hits under 100 under 100 41 Small Pin Lovecraftian
30 31 in 100 earned $100k+, from 87 launches 31 in 10027 hits under 100 under 100 87 none Pin Driving
31 31 in 100 earned $100k+, from 39 launches 31 in 10012 hits under 100 under 100 39 Small Pin Boomer Shooter
32 4 of 13 launches earned $100k+ 4 of 134 hits under 100 under 100 13 1-hitSmall Pin Farming
33 31 in 100 earned $100k+, from 124 launches 31 in 10038 hits $10,626 $569,556 124 none Pin Tower Defense
34 31 in 100 earned $100k+, from 59 launches 31 in 10018 hits under 100 under 100 59 1-hit Pin Open World Survival Craft
35 30 in 100 earned $100k+, from 70 launches 30 in 10021 hits under 100 under 100 70 none Pin Dark Humor
36 30 in 100 earned $100k+, from 60 launches 30 in 10018 hits under 100 under 100 60 none Pin Wholesome
37 30 in 100 earned $100k+, from 30 launches 30 in 1009 hits under 100 under 100 30 Small Pin Mechs
38 Asynchronous Multiplayer3 of 10 launches earned $100k+ 3 of 103 hits under 100 under 100 10 Small Pin Asynchronous Multiplayer

3 of 10 launches earned $100k+ at $10 to $20.

Base rate at $10 to $20: 20 in 100 (878 of 4,304 launches earned $100k+).

Odds by size: $1k+ 8 of 10 launches · $10k+ 8 of 10 launches · $100k+ 3 of 10 launches. Under 100 launches, so no typical figure.

Lens check, all pricesHolds in 1 of 3, 2 too few to tell. Standard: the base the others are compared with. West-facing view: too few to tell. Without the breakout: holds. Last 18 months: too few to tell.

  • SmallOnly 10 launches at $10 to $20: one or two games swing the odds.
  • LuckOnly 3 games reached $100k+ here, so the odds could be luck.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices12 in 10041under 100
Under $50 of 16 launches16under 100
$5 to $100 of 12 launches12under 100
$10 to $203 of 10 launches10under 100
$20 to $40too fewunder 10

Grey: under 30 launches or 5 hits at that price, written as a count. Typical needs 100 launches. Odds compare best within one price.

Best tag pairs inside, at $10 to $20

No pair inside has 10+ launches and a hit in this view.

Open genre pageCheck this idea
39 30 in 100 earned $100k+, from 47 launches 30 in 10014 hits under 100 under 100 47 1-hitSmallAudience Pin Crime
40 30 in 100 earned $100k+, from 74 launches 30 in 10022 hits under 100 under 100 74 1-hit Pin Capitalism
41 30 in 100 earned $100k+, from 145 launches 30 in 10043 hits $24,654 $479,187 145 Audience Pin City Builder
42 30 in 100 earned $100k+, from 270 launches 30 in 10080 hits $25,972 $549,260 270 none Pin Open World
43 29 in 100 earned $100k+, from 381 launches 29 in 100112 hits $24,288 $561,008 381 none Pin Roguelite
44 29 in 100 earned $100k+, from 79 launches 29 in 10023 hits under 100 under 100 79 1-hit Pin Creature Collector
45 29 in 100 earned $100k+, from 55 launches 29 in 10016 hits under 100 under 100 55 1-hit Pin Stealth
46 29 in 100 earned $100k+, from 38 launches 29 in 10011 hits under 100 under 100 38 1-hitSmall Pin Martial Arts
47 29 in 100 earned $100k+, from 168 launches 29 in 10048 hits $24,727 $599,192 168 none Pin Deckbuilding
48 4 of 14 launches earned $100k+ 4 of 144 hits under 100 under 100 14 Small Pin Animals
49 4 of 14 launches earned $100k+ 4 of 144 hits under 100 under 100 14 Small Pin Conspiracy
50 28 in 100 earned $100k+, from 216 launches 28 in 10061 hits $27,134 $392,129 216 none Pin Crafting
51 28 in 100 earned $100k+, from 32 launches 28 in 1009 hits under 100 under 100 32 1-hitSmall Pin Dark Comedy
52 28 in 100 earned $100k+, from 43 launches 28 in 10012 hits under 100 under 100 43 1-hitSmall Pin Mythology
53 28 in 100 earned $100k+, from 54 launches 28 in 10015 hits under 100 under 100 54 none Pin Trading
54 28 in 100 earned $100k+, from 410 launches 28 in 100113 hits $21,406 $599,192 410 none Pin Roguelike
55 28 in 100 earned $100k+, from 40 launches 28 in 10011 hits under 100 under 100 40 Small Pin Spectacle fighter
56 28 in 100 earned $100k+, from 40 launches 28 in 10011 hits under 100 under 100 40 Small Pin Twin Stick Shooter
57 27 in 100 earned $100k+, from 88 launches 27 in 10024 hits under 100 under 100 88 none Pin Farming Sim
58 27 in 100 earned $100k+, from 77 launches 27 in 10021 hits under 100 under 100 77 none Pin Colony Sim
59 6 of 22 launches earned $100k+ 6 of 226 hits under 100 under 100 22 Small Pin Philosophical
60 6 of 22 launches earned $100k+ 6 of 226 hits under 100 under 100 22 Small Pin Programming
61 6 of 22 launches earned $100k+ 6 of 226 hits under 100 under 100 22 1-hitSmall Pin Time Travel
62 3 of 11 launches earned $100k+ 3 of 113 hits under 100 under 100 11 Small Pin Heist
63 27 in 100 earned $100k+, from 129 launches 27 in 10035 hits $29,685 $418,633 129 1-hitAudience Pin Metroidvania
64 27 in 100 earned $100k+, from 244 launches 27 in 10066 hits $17,627 $528,278 244 none Pin Action Roguelike
65 4 of 15 launches earned $100k+ 4 of 154 hits under 100 under 100 15 Small Pin Dinosaurs
66 27 in 100 earned $100k+, from 147 launches 27 in 10039 hits $23,752 $459,301 147 none Pin Card Battler
67 26 in 100 earned $100k+, from 205 launches 26 in 10054 hits $21,183 $422,417 205 none Pin Psychological Horror
68 26 in 100 earned $100k+, from 107 launches 26 in 10028 hits $19,088 $459,068 107 none Pin Medieval
69 6 of 23 launches earned $100k+ 6 of 236 hits under 100 under 100 23 Small Pin Fishing
70 6 of 23 launches earned $100k+ 6 of 236 hits under 100 under 100 23 1-hitSmall Pin Trading Card Game
71 7 of 27 launches earned $100k+ 7 of 277 hits under 100 under 100 27 Small Pin Job Simulator
72 26 in 100 earned $100k+, from 312 launches 26 in 10080 hits $19,296 $390,351 312 none Pin Immersive Sim
73 26 in 100 earned $100k+, from 39 launches 26 in 10010 hits under 100 under 100 39 Small Pin Psychedelic
74 25 in 100 earned $100k+, from 182 launches 25 in 10046 hits $19,586 $303,158 182 Audience Pin Hack and Slash
75 25 in 100 earned $100k+, from 107 launches 25 in 10027 hits $12,547 $349,150 107 none Pin Investigation
76 25 in 100 earned $100k+, from 220 launches 25 in 10055 hits $11,290 $650,903 220 none Pin FPS
77 25 in 100 earned $100k+, from 60 launches 25 in 10015 hits under 100 under 100 60 none Pin Auto Battler
78 25 in 100 earned $100k+, from 40 launches 25 in 10010 hits under 100 under 100 40 Small Pin Robots
79 25 in 100 earned $100k+, from 32 launches 25 in 1008 hits under 100 under 100 32 Small Pin 4X
80 4 of 16 launches earned $100k+ 4 of 164 hits under 100 under 100 16 Small Pin Minigames
81 25 in 100 earned $100k+, from 191 launches 25 in 10047 hits $17,568 $343,571 191 none Pin Character Customization
82 24 in 100 earned $100k+, from 41 launches 24 in 10010 hits under 100 under 100 41 Small Pin Cats
83 24 in 100 earned $100k+, from 206 launches 24 in 10050 hits $24,935 $322,489 206 none Pin Survival
84 7 of 29 launches earned $100k+ 7 of 297 hits under 100 under 100 29 Small Pin Noir
85 6 of 25 launches earned $100k+ 6 of 256 hits under 100 under 100 25 SmallAudience Pin Class-Based
86 24 in 100 earned $100k+, from 874 launches 24 in 100208 hits $15,416 $381,863 874 none Pin Simulation
87 24 in 100 earned $100k+, from 38 launches 24 in 1009 hits under 100 under 100 38 SmallAudience Pin Dystopian
88 24 in 100 earned $100k+, from 68 launches 24 in 10016 hits under 100 under 100 68 none Pin Automobile Sim
89 23 in 100 earned $100k+, from 69 launches 23 in 10016 hits under 100 under 100 69 1-hit Pin Military
90 3 of 13 launches earned $100k+ 3 of 133 hits under 100 under 100 13 1-hitSmall Pin Traditional Roguelike
91 23 in 100 earned $100k+, from 113 launches 23 in 10026 hits $25,693 $327,565 113 none Pin Tactical
92 23 in 100 earned $100k+, from 145 launches 23 in 10033 hits $15,615 $335,771 145 1-hit Pin Dark Fantasy
93 23 in 100 earned $100k+, from 106 launches 23 in 10024 hits $12,860 $275,639 106 Audience Pin Detective
94 23 in 100 earned $100k+, from 80 launches 23 in 10018 hits under 100 under 100 80 none Pin Nature
95 22 in 100 earned $100k+, from 36 launches 22 in 1008 hits under 100 under 100 36 Small Pin Idler
96 6 of 27 launches earned $100k+ 6 of 276 hits under 100 under 100 27 Small Pin Trains
97 4 of 18 launches earned $100k+ 4 of 184 hits under 100 under 100 18 Small Pin Hex Grid
98 22 in 100 earned $100k+, from 345 launches 22 in 10076 hits $12,981 $309,518 345 none Pin Horror
99 22 in 100 earned $100k+, from 55 launches 22 in 10012 hits under 100 under 100 55 none Pin Flight
100 22 in 100 earned $100k+, from 281 launches 22 in 10061 hits $10,294 $303,158 281 none Pin Action RPG
101 21 in 100 earned $100k+, from 107 launches 21 in 10023 hits $10,036 $252,312 107 none Pin Space
102 21 in 100 earned $100k+, from 205 launches 21 in 10044 hits $16,387 $338,755 205 none Pin Dungeon Crawler
103 3 of 14 launches earned $100k+ 3 of 143 hits under 100 under 100 14 Small Pin Hacking
104 3 of 14 launches earned $100k+ 3 of 143 hits under 100 under 100 14 SmallAudience Pin Memes
105 3 of 14 launches earned $100k+ 3 of 143 hits under 100 under 100 14 SmallAudience Pin Underground
106 21 in 100 earned $100k+, from 363 launches 21 in 10077 hits $9,621 $330,193 363 none Pin Shooter
107 21 in 100 earned $100k+, from 38 launches 21 in 1008 hits under 100 under 100 38 Small Pin Alternate History
108 4 of 19 launches earned $100k+ 4 of 194 hits under 100 under 100 19 1-hitSmall Pin Dragons
109 21 in 100 earned $100k+, from 201 launches 21 in 10042 hits $18,010 $360,680 201 none Pin Card Game
110 21 in 100 earned $100k+, from 53 launches 21 in 10011 hits under 100 under 100 53 Audience Pin Perma Death
111 21 in 100 earned $100k+, from 111 launches 21 in 10023 hits $14,115 $264,556 111 none Pin RTS
112 21 in 100 earned $100k+, from 63 launches 21 in 10013 hits under 100 under 100 63 none Pin Rhythm
113 21 in 100 earned $100k+, from 34 launches 21 in 1007 hits under 100 under 100 34 Small Pin Parkour
114 21 in 100 earned $100k+, from 112 launches 21 in 10023 hits $14,458 $258,277 112 none Pin Post-apocalyptic
115 20 in 100 earned $100k+, from 98 launches 20 in 10020 hits under 100 under 100 98 none Pin Souls-like
116 20 in 100 earned $100k+, from 789 launches 20 in 100160 hits $11,268 $303,279 789 none Pin RPG
117 20 in 100 earned $100k+, from 144 launches 20 in 10029 hits $9,514 $305,184 144 Audience Pin Time Management
118 20 in 100 earned $100k+, from 185 launches 20 in 10037 hits $11,496 $293,138 185 none Pin Turn-Based Combat
119 20 in 100 earned $100k+, from 60 launches 20 in 10012 hits under 100 under 100 60 none Pin War
120 20 in 100 earned $100k+, from 30 launches 20 in 1006 hits under 100 under 100 30 Small Pin Agriculture
121 5 of 25 launches earned $100k+ 5 of 255 hits under 100 under 100 25 Small Pin Looter Shooter
122 5 of 25 launches earned $100k+ 5 of 255 hits under 100 under 100 25 Small Pin Transportation
123 3 of 15 launches earned $100k+ 3 of 153 hits under 100 under 100 15 Small Pin Vampires
124 2 of 10 launches earned $100k+ 2 of 102 hits under 100 under 100 10 1-hitSmall Pin Boxing
125 2 of 10 launches earned $100k+ 2 of 102 hits under 100 under 100 10 1-hitSmall Pin Ninja
126 2 of 10 launches earned $100k+ 2 of 102 hits under 100 under 100 10 Small Pin Outbreak Sim
127 20 in 100 earned $100k+, from 126 launches 20 in 10025 hits $10,479 $465,124 126 Audience Pin Bullet Hell
128 20 in 100 earned $100k+, from 112 launches 20 in 10022 hits $5,960 $256,760 112 none Pin Racing
129 20 in 100 earned $100k+, from 276 launches 20 in 10054 hits $11,113 $270,265 276 none Pin Turn-Based Strategy
130 19 in 100 earned $100k+, from 103 launches 19 in 10020 hits $4,056 $497,270 103 none Pin Third-Person Shooter
131 19 in 100 earned $100k+, from 186 launches 19 in 10036 hits $8,738 $287,297 186 Audience Pin Dating Sim
132 19 in 100 earned $100k+, from 31 launches 19 in 1006 hits under 100 under 100 31 1-hitSmall Pin Team-Based
133 19 in 100 earned $100k+, from 68 launches 19 in 10013 hits under 100 under 100 68 none Pin Tabletop
134 4 of 21 launches earned $100k+ 4 of 214 hits under 100 under 100 21 Small Pin Fighting
135 19 in 100 earned $100k+, from 845 launches 19 in 100159 hits $10,037 $243,656 845 none Pin Strategy
136 19 in 100 earned $100k+, from 32 launches 19 in 1006 hits under 100 under 100 32 SmallAudience Pin Word Game
137 3 of 16 launches earned $100k+ 3 of 163 hits under 100 under 100 16 Small Pin Parody
138 3 of 16 launches earned $100k+ 3 of 163 hits under 100 under 100 16 Small Pin World War II
139 5 of 27 launches earned $100k+ 5 of 275 hits under 100 under 100 27 Small Pin Destruction
140 18 in 100 earned $100k+, from 38 launches 18 in 1007 hits under 100 under 100 38 Small Pin Supernatural
141 18 in 100 earned $100k+, from 60 launches 18 in 10011 hits under 100 under 100 60 Audience Pin Beat 'em up
142 18 in 100 earned $100k+, from 117 launches 18 in 10021 hits $14,458 $198,970 117 none Pin Survival Horror
143 18 in 100 earned $100k+, from 95 launches 18 in 10017 hits under 100 under 100 95 none Pin Walking Simulator
144 18 in 100 earned $100k+, from 56 launches 18 in 10010 hits under 100 under 100 56 Audience Pin Arena Shooter
145 5 of 28 launches earned $100k+ 5 of 285 hits under 100 under 100 28 1-hitSmall Pin Co-op Campaign
146 3 of 17 launches earned $100k+ 3 of 173 hits under 100 under 100 17 Small Pin Horses
147 18 in 100 earned $100k+, from 74 launches 18 in 10013 hits under 100 under 100 74 none Pin Top-Down Shooter
148 17 in 100 earned $100k+, from 109 launches 17 in 10019 hits $11,661 $210,321 109 none Pin 1990's
149 17 in 100 earned $100k+, from 132 launches 17 in 10023 hits $11,091 $180,714 132 none Pin Strategy RPG
150 17 in 100 earned $100k+, from 115 launches 17 in 10020 hits $4,905 $193,413 115 none Pin Real Time Tactics
Show 25 moreShowing 150 of 233 genres
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.