Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
191,514
on 30 Sep 2026

Idea check

Pick up to three tags and a price. Get a plain answer: your odds of a $100k first year, what launches like yours earned, what you are up against, and what to watch for.

1Your idea

2The readout

Your odds

16 in 100 2D Platformer + Pixel Graphics launches at $10 to $20 earned $100k+ in their first year. That is worse than the 19 in 100 for all indie launches at $10 to $20: about 0.9 times the rate.

Chance of $100k+

16 in 100

Notch: 19 in 100 for all indie launches at $10 to $20.

Typical first year

$10,440

10% of the way to $100k. Half earned less. Notch: $9,226, every game at $10 to $20.

Competition

106 launches

At $10 to $20, in two years (about 53 a year). Busier than 97 in 100 tag pairs; the notch is the middle one.

Coming soon

1,195 games

Coming-soon games with these tags. More than 99 in 100 tag pairs. Highest on wishlists: Goodbye Seoul (#333), INARI (#406).

What launches like this earned in their first year

Only the top tenth clears $100k; the top quarter falls short.

Typical launchHalf earned less$10,44010% of the way to $100k.
Top quarter1 in 4 earned at least$53,83754% of the way to $100k.
Top tenth1 in 10 earned at least$231,5442.3 times the $100k line.

2D Platformer + Pixel Graphics at $10 to $20 past the $100k line (squeezed to fit, not to scale) every game at $10 to $20

Warning lamps

2 of 5 lit
  • One-hit marketOff

    Clear.

  • Audience splitLit

    In the West-facing view (games mostly reviewed outside China), typical earnings rise 20% (to $363).

  • Small sampleOff

    Clear.

  • May be luckLit

    Reads worse than the 19 in 100 for all indie launches at $10 to $20, but with 106 launches a gap this size often comes from chance alone.

  • Changed recentlyOff

    Clear.

Lens checkAudience-sensitive. Standard: the yardstick. West-facing view: moves the answer. Without the breakout: holds. Last 18 months: holds.

Standard, West-facing view, Without the breakout, Last 18 months. Lenses use all prices.

Earnings are estimated from store reviews, so the $100k line is soft: across the estimate's range, the share of all indie launches above it runs from about 5 to 8 in 100.

Indie paid launches 6 to 30 months old, measured 1 Oct 2026. Coming-soon counts from the store, 30 Sep 2026.

3What next

Monthly read

Free

A monthly read on 2D Platformer + Pixel Graphics

Once a month we re-measure your odds at $10 to $20 and tell you in plain words what changed.

  • Your odds, re-measured on the latest launches
  • How last month's launches with these tags did
  • Who is about to launch, highest on wishlists first
If the read went out today 1 Oct 2026
  1. Your odds16 in 100 earned $100k+ at $10 to $20, against 19 in 100 for all indie launches at $10 to $20.
  2. EarningsTypical first year $10,440; 1 in 10 earned $231,544 or more.
  3. Launches535 games of every kind with these tags in the last 12 months (504 the year before).
  4. Coming soon1,195 games; highest on wishlists Goodbye Seoul (#333).

One email a month. No spam, leave with one click.

Comparables

Lifetime

Top earners with these tags, est. lifetime grossFree until launch

Mina the Hollowerlaunched 2026, 7,664 reviews$3M
1Mina the Hollower$3M2026
2Castlevania Dominus Collection$1.2M2024
3NINJA GAIDEN: Ragebound$1.2M2025
4Öoo$1.1M2025
5Terminator 2D: NO FATE$888k2025
Open free preview
ComparablesFree until launchClick to unlockLifetime top earners like yours

4Data notes

Odds and earnings
Wave-a figures, generated 1 Oct 2026: 29,637 indie paid launches 6 to 30 months old (majors, $40+, adult and free games out). A hit is an estimated first-year revenue of $100k or more. "Typical" is the median; "top quarter" is the 75th percentile and "top tenth" the 90th.
Tags and combinations
329 tags (genres and descriptors such as 2D and Casual), 5,145 tag pairs and 9,720 three-tag combinations. Pairs and triples are only in the data with 40 or more launches, so a missing one has fewer than 40; the exact count is not stored.
Price band rates
under $5: 1 in 200 (15,379 launches); $5 to $10: 1 in 26 (8,218 launches); $10 to $20: 19 in 100 (4,810 launches); $20 to $40: 42 in 100 (1,230 launches). All prices: 1 in 16. With "Any price", the comparison is all indie launches.
Gauges
Competition places the pick among combinations of the same size (single tags, pairs or triples) at the same price; coming soon places single tags and pairs among all genres and niches. The notch is the middle one. Earnings notches show every game at the price.
Lamps
One-hit market: one game holds over half the money, or dropping it moves the chance over 25%. Audience split: the West-facing view (games mostly reviewed outside China) moves typical earnings over 10% or the chance over 25%. Small sample: under 30 launches. May be luck: the gap to the base rate is inside what chance produces 95 times in 100 (a two-sided binomial test). Changed recently: launches from the last 18 months move the chance over 25%, or there are under 10 of them.
Lens check
Computed on all-price figures (by-price lens figures are not computed yet). Standard is the yardstick and is not counted. Three-tag combinations carry no lenses yet, so their pips stay grey.
Competition
Launches in the two-year sample. Coming-soon counts for tags and pairs come from the nightly niche rollup (30 Sep 2026); for three tags, from the coming-soon list, which stores only each game's top five tags, so the count is a floor. Named games are the highest on wishlists; adult-tagged games are left out.
Comparables
The top indie earners stored for these tags, with estimated lifetime gross (not first year). Three-tag combinations have none stored, so the card shows the most specific readable pair inside and says so. Matching by price and launch year is not computed yet.
Soft estimate
Revenue is reviews times a multiplier times price. Across the multiplier's range the overall base rate runs 4.8% to 8.4%, so every readout carries that note.
Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.