Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Idea check

Pick up to three tags and a price. Get a plain answer: your odds of a $100k first year, what launches like yours earned, what you are up against, and what to watch for.

1Your idea

2The readout

Your odds

4 of 67 Anime + Simulation launches at $10 to $20 earned $100k+ in their first year.

Chance of $100k+

4 of 67

4 of 67 launches: too few for a steady rate. Notch: 20 in 100 for all indie launches at $10 to $20.

Typical first year

$2,718

3% of the way to $100k. Half earned less. Notch: $10,978, every game at $10 to $20.

Competition

67 launches

At $10 to $20, in two years (about 34 a year). Busier than 92 in 100 tag pairs; the notch is the middle one.

Coming soon

369 games

Coming-soon games with these tags. More than 91 in 100 tag pairs. Highest on wishlists: Rain98 (#667), VUP-Simulator (#1,069).

What launches like this earned in their first year

Even the top tenth falls short of $100k.

Typical launchHalf earned less$2,7183% of the way to $100k.
Top quarter1 in 4 earned at least$9,70910% of the way to $100k.
Top tenth1 in 10 earned at least$61,14961% of the way to $100k.

Anime + Simulation at $10 to $20 past the $100k line (squeezed to fit, not to scale) every game at $10 to $20

Warning lamps

1 of 5 lit
  • One-hit marketOff

    Clear.

  • Audience splitOff

    Clear.

  • Small sampleLit

    Only 4 hits in 67 launches at $10 to $20. A few games either way would move this a lot.

  • May be luckOff

    Clear.

  • Changed recentlyToo few

    Too few to tell: it needs 5+ hits in both views.

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Standard, West-facing view, Without the breakout, Last 18 months. Lenses use all prices.

Earnings are estimated from store reviews, so the $100k line is soft: across the estimate's range, the share of all indie launches above it runs from about 6 to 7.5 in 100. Sales on Steam before Steam's cut; about 58% of it reaches the developer.

Indie paid launches 12 to 36 months old, measured 3 Oct 2026. Coming-soon counts from the store, 3 Oct 2026.

3What next

Monthly read

Free

A monthly read on Anime + Simulation

Once a month we re-measure your odds at $10 to $20 and tell you in plain words what changed.

  • Your odds, re-measured on the latest launches
  • How last month's launches with these tags did
  • Who is about to launch, highest on wishlists first
If the read went out today 3 Oct 2026
  1. Your odds4 of 67 earned $100k+ at $10 to $20, against 20 in 100 for all indie launches at $10 to $20.
  2. EarningsTypical first year $2,718; 1 in 10 earned $61,149 or more.
  3. Launches169 games of every kind with these tags in the last 12 months (123 the year before).
  4. Coming soon369 games; highest on wishlists Rain98 (#667).

One email a month. No spam, leave with one click.

Comparables

Lifetime

Top earners with these tags, est. lifetime salesFree until launch

Magical Princesslaunched 2026, 7,728 reviews$2.2M
1Magical Princess$2.2M2026
2Yunyun Syndrome!? Rhythm Psychosis$1.8M2026
3Princess Maker: Children of Revelation$945k2025
4DRAPLINE$747k2025
5AIR$527k2025
Open free preview
ComparablesFree until launchClick to unlockLifetime top earners like yours

4Data notes

Odds and earnings
Figures of 3 Oct 2026: 26,291 indie paid launches 12 to 36 months old (majors, $40+, adult and free games out). A hit is an estimated first-year revenue of $100k or more. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. "Typical" is the median; "top quarter" is the 75th percentile and "top tenth" the 90th.
Tags and combinations
319 tags (genres and descriptors such as 2D and Casual), 4,635 tag pairs and 8,257 three-tag combinations. Pairs and triples are only in the data with 40 or more launches, so a missing one has fewer than 40; the exact count is not stored.
Price band rates
under $5: 1 in 238 (13,785 launches); $5 to $10: 1 in 28 (6,979 launches); $10 to $20: 20 in 100 (4,304 launches); $20 to $40: 44 in 100 (1,223 launches). All prices: 1 in 15. With "Any price", the comparison is all indie launches.
Gauges
Competition places the pick among combinations of the same size (single tags, pairs or triples) at the same price; coming soon places single tags and pairs among all genres and niches. The notch is the middle one. Earnings notches show every game at the price.
Lamps
One-hit market: one game holds over half the money. Audience split: the West-facing view (games mostly reviewed outside China) moves the chance more than a random cut of the same size would, with 5+ hits on both sides, or moves typical earnings over 25% with 100+ launches in the view. Review language is measured for games with 2,000+ reviews; for smaller games it is guessed from the name. Small sample: under 30 launches or 5 hits. May be luck: the gap to the base rate is small enough that chance alone could give it 95 times in 100. Changed recently: the same test as Audience split, on launches from the last 18 months. With fewer than 5 hits a lamp says too few to tell and stays grey.
Lens check
Computed on all-price figures (by-price lens figures are not computed yet). Standard is the base and is not counted. Three-tag combinations carry no lenses yet, so their pips stay grey.
Competition
Launches in the two-year sample. Coming-soon counts for tags and pairs come from the nightly niche rollup (3 Oct 2026); for three tags, from the coming-soon list, which stores only each game's top five tags, so the count is a floor. Named games are the highest on wishlists; adult-tagged games are left out.
Comparables
The top indie earners stored for these tags, with est. lifetime sales (not first year, and before Steam's cut). Three-tag combinations have none stored, so the card shows the most specific readable pair inside and says so. Matching by price and launch year is not computed yet.
Soft estimate
Revenue is reviews times a multiplier times price. Checked against 453 published sales figures: copies per review are set by price from those figures (28 under $5, 33 at $5 to $10, 40 at $10 and up); right for the typical game, rough for any single game. Across its likely range the overall base rate runs about 6 to 7.5 in 100, so every readout carries that note.
Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.