Casual + Shoot 'Em Up: idea check

1Your idea

2The readout

Your odds

None of the 10 Casual + Shoot 'Em Up launches at $10 to $20 earned $100k+ in their first year. That is worse than the 19 in 100 for all indie launches at $10 to $20: about 0.0 times the rate.

Chance of $100k+

0 of 10

0 of 10 launches: too few for a steady rate. Notch: 19 in 100 for all indie launches at $10 to $20.

Typical first year

$971

Under 1% of the way to $100k. Half earned less. Notch: $9,226, every game at $10 to $20.

Competition

10 launches

At $10 to $20, in two years (about 5 a year). Busier than 28 in 100 tag pairs; the notch is the middle one.

Coming soon

187 games

Coming-soon games with these tags. More than 82 in 100 tag pairs. Highest on wishlists: KORRIDOR (#5,581).

What launches like this earned in their first year

Even the top tenth falls short of $100k.

Typical launchHalf earned less$971Under 1% of the way to $100k.

Top quarter1 in 4 earned at least$6,0716% of the way to $100k.

Top tenth1 in 10 earned at least$57,06757% of the way to $100k.

Casual + Shoot 'Em Up at $10 to $20 past the $100k line (squeezed to fit, not to scale) every game at $10 to $20

Warning lamps

4 of 5 lit

One-hit marketLit
Without Utopia Must Fall, the chance moves from 1 in 200 to 0 in 100.
Audience splitOff
Clear.
Small sampleLit
Only 10 launches at $10 to $20. A few games either way would move this a lot.
May be luckLit
Reads worse than the 19 in 100 for all indie launches at $10 to $20, but with 10 launches a gap this size often comes from chance alone.
Changed recentlyLit
Launches from the last 18 months: 0 in 100, against 1 in 200 across both years.

Lens checkOne-hit market +1. Standard: the yardstick. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: moves the answer.

Standard, West-facing view, Without the breakout, Last 18 months. Lenses use all prices.

Earnings are estimated from store reviews, so the $100k line is soft: across the estimate's range, the share of all indie launches above it runs from about 5 to 8 in 100.

Indie paid launches 6 to 30 months old, measured 1 Oct 2026. Coming-soon counts from the store, 30 Sep 2026.

3What next

Monthly read

Free

A monthly read on Casual + Shoot 'Em Up

Once a month we re-measure your odds at $10 to $20 and tell you in plain words what changed.

Your odds, re-measured on the latest launches
How last month's launches with these tags did
Who is about to launch, highest on wishlists first

If the read went out today 1 Oct 2026

Your odds0 of 10 earned $100k+ at $10 to $20, against 19 in 100 for all indie launches at $10 to $20.
EarningsTypical first year $971; 1 in 10 earned $57,067 or more.
Launches129 games of every kind with these tags in the last 12 months (128 the year before).
Coming soon187 games; highest on wishlists KORRIDOR (#5,581).

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Comparables

Lifetime

Top earners with these tags, est. lifetime grossFree until launch

Alien Hominid Invasionlaunched 2023, 1,570 reviews$636k

1Alien Hominid Invasion$636k2023

2Apocalypse Party$635k2023

3Utopia Must Fall$233k2024

4Demon Hunt$66k2025

5Seed of Heroes$57k2024

Open free preview

ComparablesFree until launchClick to unlockLifetime top earners like yours

4Data notes

Odds and earnings: Wave-a figures, generated 1 Oct 2026: 29,637 indie paid launches 6 to 30 months old (majors, $40+, adult and free games out). A hit is an estimated first-year revenue of $100k or more. "Typical" is the median; "top quarter" is the 75th percentile and "top tenth" the 90th.
Tags and combinations: 329 tags (genres and descriptors such as 2D and Casual), 5,145 tag pairs and 9,720 three-tag combinations. Pairs and triples are only in the data with 40 or more launches, so a missing one has fewer than 40; the exact count is not stored.
Price band rates: under $5: 1 in 200 (15,379 launches); $5 to $10: 1 in 26 (8,218 launches); $10 to $20: 19 in 100 (4,810 launches); $20 to $40: 42 in 100 (1,230 launches). All prices: 1 in 16. With "Any price", the comparison is all indie launches.
Gauges: Competition places the pick among combinations of the same size (single tags, pairs or triples) at the same price; coming soon places single tags and pairs among all genres and niches. The notch is the middle one. Earnings notches show every game at the price.
Lamps: One-hit market: one game holds over half the money, or dropping it moves the chance over 25%. Audience split: the West-facing view (games mostly reviewed outside China) moves typical earnings over 10% or the chance over 25%. Small sample: under 30 launches. May be luck: the gap to the base rate is inside what chance produces 95 times in 100 (a two-sided binomial test). Changed recently: launches from the last 18 months move the chance over 25%, or there are under 10 of them.
Lens check: Computed on all-price figures (by-price lens figures are not computed yet). Standard is the yardstick and is not counted. Three-tag combinations carry no lenses yet, so their pips stay grey.
Competition: Launches in the two-year sample. Coming-soon counts for tags and pairs come from the nightly niche rollup (30 Sep 2026); for three tags, from the coming-soon list, which stores only each game's top five tags, so the count is a floor. Named games are the highest on wishlists; adult-tagged games are left out.
Comparables: The top indie earners stored for these tags, with estimated lifetime gross (not first year). Three-tag combinations have none stored, so the card shows the most specific readable pair inside and says so. Matching by price and launch year is not computed yet.
Soft estimate: Revenue is reviews times a multiplier times price. Across the multiplier's range the overall base rate runs 4.8% to 8.4%, so every readout carries that note.

Idea check