Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
201,879
on 11 Nov 2026

Niches / 2D + Cartoony

Niche

2D + Cartoony

Games tagged both 2D and Cartoony: 529 indie paid launches, 12 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Showing 2D + Cartoony priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

2D + Cartoony is about level with 2D and is about level with Cartoony: 16.7 in 100 of its launches earned $100k+ priced $10 to $20, against 16.6 in 100 for 2D and 14.6 in 100 for Cartoony.

That is about 0.8 times the 20.5 in 100 expected for any launch at this price.

TIEA tie
Tag onemood tag2D
16.6in 100 earned
$100k+
Odds16.6 in 100
Typical earnings$8,118
Launches953 / 158 hits
A tie, apart by0.1 in 100
TIEA tie
This pair2D + Cartoony
16.7in 100 earned
$100k+
Odds16.7 in 100
$1k+81 in 100
$10k+38 in 100
Launches42 / 7 hits
Expected20.5 in 100
TIEA tie
Tag twomood tagCartoony
14.6in 100 earned
$100k+
Odds14.6 in 100
Typical earnings$5,562
Launches130 / 19 hits
A tie, apart by2.1 in 100
All indie launches $10 to $20: 20.5 in 100 earned $100k+, typical $11,233, from 4,337 launches.each block is 2 in 100 all indie at $10 to $202D is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices529 in pairUnder $5355 in pair$5 to $10123 in pair$10 to $2042 in pair$20 to $409: too few
What the overlap means

The overlap is this niche: the 42 games tagged both 2D and Cartoony priced $10 to $20. 16.7 in 100 of them earned $100k+, against 16.6 in 100 for 2D-only games and 13.6 in 100 for Cartoony-only games, so the mix is about level with 2D alone and beats Cartoony alone.

Both: 42 games priced $10 to $20; 16.7 in 100 earned $100k+, odds by size $1k+ 81 in 100 · $10k+ 38 in 100 · $100k+ 17 in 100.

Circle areas follow launch counts; the gold overlap is exactly the pair's 42 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Kingdom Rush 5: Alliance TDleads this pair26.7%
PairKingdom Rush 5: Alliance TD26.7%
2DHollow Knight: Silksong39.4%
CartoonyAnother Crab's Treasure22.5%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads 2D + Cartoony

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Kingdom Rush 5: Alliance TD earned 26.7% of the estimated first-year money of the 529 2D + Cartoony launches.
  • 2D is led by Hollow Knight: Silksong, with 39.4% of its money.
  • Cartoony is led by Another Crab's Treasure, with 22.5% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

2D + Cartoony holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

2D + Cartoony through every lens, all prices
This pairBaseStandardevery launchWest-facing view487 of 529 launchesWithout the breakout528 of 529 launchesLast 18 months124 of 529 launches
Launches counted52912 hits48710 hits52811 hits1244 hits
Earned $100k+2.3 in 1001 in 442.1 in 1001 in 492.1 in 1001 in 484 of 124too few for a rate
Typical first-year earnings$221top tenth $5,205+$259$221$272
Chance against standardthe base-9.5%0.2 fewer in 100-8.2%0.2 fewer in 100+42.2%1.0 more in 100; too few to tell
Typical against standardthe base+17.2%$38 more0.0%no change+23.1%$51 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both 2D and Cartoony, 12 to 36 months old: 529 launches.

Launches counted
52912 hits
Earned $100k+
2.3 in 1001 in 44
Typical first-year earnings
$221top tenth $5,205+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 529 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
48710 hits
Earned $100k+
2.1 in 1001 in 49
Typical first-year earnings
$259
Chance against standard
-9.5%0.2 fewer in 100
Typical against standard
+17.2%$38 more
Without the breakoutHolds

Drops the single biggest earner, Kingdom Rush 5: Alliance TD (26.7% of the money): 528 launches left. It moves the answer when that one game earned over half the money.

Launches counted
52811 hits
Earned $100k+
2.1 in 1001 in 48
Typical first-year earnings
$221
Chance against standard
-8.2%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 124 of 529.

Launches counted
1244 hits
Earned $100k+
4 of 124too few for a rate
Typical first-year earnings
$272
Chance against standard
+42.2%1.0 more in 100; too few to tell
Typical against standard
+23.1%$51 more
Standard
Every indie paid launch tagged both 2D and Cartoony, 12 to 36 months old: 529 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 529 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Kingdom Rush 5: Alliance TD (26.7% of the money): 528 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 124 of 529.

2D holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

2D through every lens, all prices
2DBaseStandardevery launchWest-facing view7,851 of 8,361 launchesWithout the breakout8,360 of 8,361 launchesLast 18 months2,328 of 8,361 launches
Launches counted8,361283 hits7,851261 hits8,360282 hits2,32884 hits
Earned $100k+3.4 in 1001 in 303.3 in 1001 in 303.4 in 1001 in 303.6 in 1001 in 28
Typical first-year earnings$290top tenth $13,574+$295$290$273
Chance against standardthe base-1.8%0.1 fewer in 100-0.3%no change+6.6%0.2 more in 100
Typical against standardthe base+1.7%$5 more0.0%no change-5.9%$17 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged 2D, 12 to 36 months old: 8,361 launches.

Launches counted
8,361283 hits
Earned $100k+
3.4 in 1001 in 30
Typical first-year earnings
$290top tenth $13,574+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 510 of 8,361 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
7,851261 hits
Earned $100k+
3.3 in 1001 in 30
Typical first-year earnings
$295
Chance against standard
-1.8%0.1 fewer in 100
Typical against standard
+1.7%$5 more
Without the breakoutHolds

Drops the single biggest earner, Hollow Knight: Silksong (39.4% of the money): 8,360 launches left. It moves the answer when that one game earned over half the money.

Launches counted
8,360282 hits
Earned $100k+
3.4 in 1001 in 30
Typical first-year earnings
$290
Chance against standard
-0.3%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 2,328 of 8,361.

Launches counted
2,32884 hits
Earned $100k+
3.6 in 1001 in 28
Typical first-year earnings
$273
Chance against standard
+6.6%0.2 more in 100
Typical against standard
-5.9%$17 less
Standard
Every indie paid launch tagged 2D, 12 to 36 months old: 8,361 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 510 of 8,361 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hollow Knight: Silksong (39.4% of the money): 8,360 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 2,328 of 8,361.

Cartoony is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Cartoony through every lens, all prices
CartoonyBaseStandardevery launchWest-facing view1,264 of 1,352 launchesWithout the breakout1,351 of 1,352 launchesLast 18 months366 of 1,352 launches
Launches counted1,35252 hits1,26447 hits1,35151 hits36619 hits
Earned $100k+3.8 in 1001 in 263.7 in 1001 in 273.8 in 1001 in 265.2 in 1001 in 19
Typical first-year earnings$325top tenth $12,647+$353$325$436
Chance against standardthe base-3.3%0.1 fewer in 100-1.9%0.1 fewer in 100+35.0%1.3 more in 100
Typical against standardthe base+8.6%$28 more0.0%no change+34.2%$111 more
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Cartoony, 12 to 36 months old: 1,352 launches.

Launches counted
1,35252 hits
Earned $100k+
3.8 in 1001 in 26
Typical first-year earnings
$325top tenth $12,647+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 88 of 1,352 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,26447 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$353
Chance against standard
-3.3%0.1 fewer in 100
Typical against standard
+8.6%$28 more
Without the breakoutHolds

Drops the single biggest earner, Another Crab's Treasure (22.5% of the money): 1,351 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,35151 hits
Earned $100k+
3.8 in 1001 in 26
Typical first-year earnings
$325
Chance against standard
-1.9%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 366 of 1,352.

Launches counted
36619 hits
Earned $100k+
5.2 in 1001 in 19
Typical first-year earnings
$436
Chance against standard
+35.0%1.3 more in 100
Typical against standard
+34.2%$111 more
Standard
Every indie paid launch tagged Cartoony, 12 to 36 months old: 1,352 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 88 of 1,352 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Another Crab's Treasure (22.5% of the money): 1,351 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 366 of 1,352.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when 2D + Cartoony moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.