Tag pairdata 30 Sep 2026
Adventure + Survival: a typical launch earns $1,093 in its first year
That is the median of 168 indie paid launches, 2024 Q4 to 2025 Q3. 27 of 345 matured launches earned $100k or more, against 27.1 expected for their price and launch quarter. Releases rose 40% on the year before: 271 against 193.
- China market: over 35% of reviews are Chinese
- Price
- $1,093 median of 168 launches
- Price vs a year earlier
- −10.0% four quarters on the four before
- Releases, 12 months
- 271 193 the year before
- Upcoming games
- 952 coming soon on Steam
- Games on the store
- 2,677 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 5.21%share of upcoming wishlist heat | 1.43% to 9.03% | 139 ranked of 952 upcoming gameswishlist rank 30 Sep 2026 | #3,891 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 1.00xhits against expected | 0.76x to 1.31x | 345 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #6,070 of 6,324pairs on this board |
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.
| −2%player demand against new supply, relative to Steam | −18% to +15% | 93 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,521 of 2,361pairs on this board |
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.
| +1%review growth against same-age games | −9% to +9% | 93 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,955 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 345
- Hit rate
- 7.8%5.4% to 12.7%
- Expected rate
- 7.8%
- Against expected
- 1.00x0.76x to 1.31x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
345 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $40
- Median
- $1,092
- Top tenth
- $65,113
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +40%
- Against Steam
- +3%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Palworld (opens the Steam store)2024 · 413,726 reviews, 94% positiveest. $223M
- Enshrouded (opens the Steam store)2024 · 93,740 reviews, 85% positiveest. $73M
- Subnautica 2 (opens the Steam store)2026 · 117,367 reviews, 91% positiveest. $69M
- Escape From Duckov (opens the Steam store)2025 · 83,945 reviews, 85% positiveest. $21M
- Pacific Drive (opens the Steam store)2024 · 21,607 reviews, 83% positiveest. $13M
- Cairn (opens the Steam store)2026 · 18,464 reviews, 94% positiveest. $11M
- Soulmask (opens the Steam store)2026 · 18,501 reviews, 76% positiveest. $10M
- The Lord of the Rings: Return to Moria™ (opens the Steam store)2024 · 10,277 reviews, 80% positiveest. $6.2M
More with Adventure
pairs with Adventure- Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
- Adventure + Narrative$12,85033 launches priced, 48 releases in 12 months
- Adventure + LGBTQ+$7,36637 launches priced, 54 releases in 12 months
- Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
- Adventure + Base Building$5,35342 launches priced, 47 releases in 12 months
- Adventure + Building$4,85745 launches priced, 62 releases in 12 months
More with Survival
pairs with Survival- Survival + Open World Survival Craft$18,44140 launches priced, 51 releases in 12 months
- Survival + Colony Sim$9,88130 launches priced, 35 releases in 12 months
- Survival + Co-op$7,36134 launches priced, 70 releases in 12 months
- Survival + Base Building$6,75592 launches priced, 113 releases in 12 months
- Survival + Open World$5,44390 launches priced, 136 releases in 12 months
- Building + Survival$4,85567 launches priced, 100 releases in 12 months
Verdicts
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