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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 30 Sep 2026

Niches / Cartoony + Cute

Niche

Cartoony + Cute

Games tagged both Cartoony and Cute: 549 indie paid launches, 15 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Cartoony + Cute priced $10 to $20, hiding samples under 30 launches. This filter changes the answer: at all prices the pair trails both its tags; priced $10 to $20 it beats both its tags.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cartoony + Cute beats both its tags: 17.4 in 100 of its launches earned $100k+ priced $10 to $20, against 14.7 in 100 for Cartoony and 16.3 in 100 for Cute.

That is about 0.9 times the 18.6 in 100 expected for any launch at this price.

3RDThird
Tag onemood tagCartoony
14.7in 100 earned
$100k+
Odds14.7 in 100
Typical earnings$5,092
Launches150 / 22 hits
Pair leads by2.7 in 100
1STWinner
This pairCartoony + Cute
17.4in 100 earned
$100k+
Odds17.4 in 100
Typical earnings$7,957
Launches46 / 8 hits
Expected18.6 in 100
2NDRunner-up
Tag twomood tagCute
16.3in 100 earned
$100k+
Odds16.3 in 100
Typical earnings$9,124
Launches615 / 100 hits
Pair leads by1.1 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 1 in 100 all indie at $10 to $20Cartoony is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 46 games tagged both Cartoony and Cute priced $10 to $20. 17.4 in 100 of them earned $100k+, against 13.5 for Cartoony-only games and 16.2 for Cute-only games, so games with both tags did better than games with either tag alone.

Both: 46 games priced $10 to $20; 17.4 in 100 earned $100k+, typical first-year earnings $7,957.

Circle areas follow launch counts; the gold overlap is exactly the pair's 46 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

The Plucky Squireleads this pair20.5%
PairThe Plucky Squire20.5%
CartoonyAnother Crab's Treasure23.1%
CuteMewgenics15.9%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cartoony + Cute

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • The Plucky Squire earned 20.5% of the estimated first-year money of the 549 Cartoony + Cute launches.
  • Cartoony is led by Another Crab's Treasure, with 23.1% of its money.
  • Cute is led by Mewgenics, with 15.9% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cartoony + Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cartoony + Cute through every lens, all prices
This pairBaseStandardevery launchWest-facing view513 of 549 launchesWithout the breakout548 of 549 launchesLast 18 months301 of 549 launches
Launches counted54915 hits51313 hits54814 hits3019 hits
Earned $100k+2.7 in 1001 in 372.5 in 1001 in 402.6 in 1001 in 383.0 in 1001 in 33
Typical first-year earnings$501top tenth $9,207+$505$501$461
Chance against standardthe yardstick-7.4%0.2 fewer in 100-3.7%0.1 fewer in 100+11.1%0.3 more in 100
Typical against standardthe yardstick+0.8%$4 more0.0%no change-8.0%$40 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Cartoony and Cute, 6 to 30 months old: 549 launches.

Launches counted
54915 hits
Earned $100k+
2.7 in 1001 in 37
Typical first-year earnings
$501top tenth $9,207+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 36 of 549 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
51313 hits
Earned $100k+
2.5 in 1001 in 40
Typical first-year earnings
$505
Chance against standard
-7.4%0.2 fewer in 100
Typical against standard
+0.8%$4 more
Without the breakoutHolds

Drops the single biggest earner, The Plucky Squire (20.5% of the money): 548 launches left.

Launches counted
54814 hits
Earned $100k+
2.6 in 1001 in 38
Typical first-year earnings
$501
Chance against standard
-3.7%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 301 of 549.

Launches counted
3019 hits
Earned $100k+
3.0 in 1001 in 33
Typical first-year earnings
$461
Chance against standard
+11.1%0.3 more in 100
Typical against standard
-8.0%$40 less
Standard
Every indie paid launch tagged both Cartoony and Cute, 6 to 30 months old: 549 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 36 of 549 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, The Plucky Squire (20.5% of the money): 548 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 301 of 549.

Cartoony holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cartoony through every lens, all prices
CartoonyBaseStandardevery launchWest-facing view1,368 of 1,463 launchesWithout the breakout1,462 of 1,463 launchesLast 18 months769 of 1,463 launches
Launches counted1,46352 hits1,36847 hits1,46251 hits76926 hits
Earned $100k+3.6 in 1001 in 283.4 in 1001 in 293.5 in 1001 in 293.4 in 1001 in 29
Typical first-year earnings$403top tenth $12,138+$404$403$364
Chance against standardthe yardstick-5.6%0.2 fewer in 100-2.8%0.1 fewer in 100-5.6%0.2 fewer in 100
Typical against standardthe yardstick+0.2%$1 more0.0%no change-9.7%$39 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cartoony, 6 to 30 months old: 1,463 launches.

Launches counted
1,46352 hits
Earned $100k+
3.6 in 1001 in 28
Typical first-year earnings
$403top tenth $12,138+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 95 of 1,463 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,36847 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$404
Chance against standard
-5.6%0.2 fewer in 100
Typical against standard
+0.2%$1 more
Without the breakoutHolds

Drops the single biggest earner, Another Crab's Treasure (23.1% of the money): 1,462 launches left.

Launches counted
1,46251 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$403
Chance against standard
-2.8%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 769 of 1,463.

Launches counted
76926 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$364
Chance against standard
-5.6%0.2 fewer in 100
Typical against standard
-9.7%$39 less
Standard
Every indie paid launch tagged Cartoony, 6 to 30 months old: 1,463 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 95 of 1,463 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Another Crab's Treasure (23.1% of the money): 1,462 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 769 of 1,463.

Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cute through every lens, all prices
CuteBaseStandardevery launchWest-facing view4,089 of 4,279 launchesWithout the breakout4,278 of 4,279 launchesLast 18 months2,326 of 4,279 launches
Launches counted4,279218 hits4,089200 hits4,278217 hits2,326111 hits
Earned $100k+5.1 in 1001 in 204.9 in 1001 in 205.1 in 1001 in 204.8 in 1001 in 21
Typical first-year earnings$725top tenth $28,533+$727$725$642
Chance against standardthe yardstick-3.9%0.2 fewer in 1000.0%no change-5.9%0.3 fewer in 100
Typical against standardthe yardstick+0.3%$2 more0.0%no change-11.4%$83 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.

Launches counted
4,279218 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$725top tenth $28,533+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,089200 hits
Earned $100k+
4.9 in 1001 in 20
Typical first-year earnings
$727
Chance against standard
-3.9%0.2 fewer in 100
Typical against standard
+0.3%$2 more
Without the breakoutHolds

Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.

Launches counted
4,278217 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$725
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 2,326 of 4,279.

Launches counted
2,326111 hits
Earned $100k+
4.8 in 1001 in 21
Typical first-year earnings
$642
Chance against standard
-5.9%0.3 fewer in 100
Typical against standard
-11.4%$83 less
Standard
Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 2,326 of 4,279.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cartoony + Cute moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.