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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Casual + Strategy

Niche

Casual + Strategy

Games tagged both Casual and Strategy: 1,794 indie paid launches, 38 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Casual + Strategy priced $10 to $20, hiding samples under 30 launches. This filter changes the answer: at all prices the pair is about level with Casual and trails Strategy; priced $10 to $20 it trails both its tags.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Casual + Strategy trails both its tags: 8.5 in 100 of its launches earned $100k+ priced $10 to $20, against 13.2 in 100 for Casual and 18.8 in 100 for Strategy.

That is 1 in 12, about 0.4 times the 20.4 in 100 expected for any launch at this price.

2NDRunner-up
Tag onemood tagCasual
13.2in 100 earned
$100k+
Odds13.2 in 100
Typical earnings$3,966
Launches1,010 / 133 hits
Pair trails by4.7 in 100
3RDThird
This pairCasual + Strategy
8.5in 100 earned
$100k+
Odds1 in 12
Typical earnings$3,042
Launches188 / 16 hits
Expected20.4 in 100
1STWinner
Tag twoStrategy
18.8in 100 earned
$100k+
Odds18.8 in 100
Typical earnings$10,037
Launches845 / 159 hits
Pair trails by10.3 in 100
All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20Casual is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 188 games tagged both Casual and Strategy priced $10 to $20. 8.5 in 100 of them earned $100k+, against 14.2 in 100 for Casual-only games and 21.8 in 100 for Strategy-only games, so games with both tags did worse than games with either tag alone.

Both: 188 games priced $10 to $20; 8.5 in 100 earned $100k+ (1 in 12), typical first-year earnings $3,042.

Circle areas follow launch counts; the gold overlap is exactly the pair's 188 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Demonic Mahjongleads this pair6.1%
PairDemonic Mahjong6.1%
CasualHouse Flipper 24.1%
StrategyManor Lords15.2%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Casual + Strategy

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Demonic Mahjong earned 6.1% of the estimated first-year money of the 1,794 Casual + Strategy launches.
  • Casual is led by House Flipper 2, with 4.1% of its money.
  • Strategy is led by Manor Lords, with 15.2% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Casual + Strategy holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Casual + Strategy through every lens, all prices
This pairBaseStandardevery launchWest-facing view1,632 of 1,794 launchesWithout the breakout1,793 of 1,794 launchesLast 18 months592 of 1,794 launches
Launches counted1,79438 hits1,63235 hits1,79337 hits59217 hits
Earned $100k+2.1 in 1001 in 472.1 in 1001 in 472.1 in 1001 in 482.9 in 1001 in 35
Typical first-year earnings$169top tenth $8,484+$179$169$179
Chance against standardthe base+1.2%no change-2.6%0.1 fewer in 100+35.6%0.8 more in 100
Typical against standardthe base+5.9%$10 more0.0%no change+5.9%$10 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Casual and Strategy, 12 to 36 months old: 1,794 launches.

Launches counted
1,79438 hits
Earned $100k+
2.1 in 1001 in 47
Typical first-year earnings
$169top tenth $8,484+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 162 of 1,794 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,63235 hits
Earned $100k+
2.1 in 1001 in 47
Typical first-year earnings
$179
Chance against standard
+1.2%no change
Typical against standard
+5.9%$10 more
Without the breakoutHolds

Drops the single biggest earner, Demonic Mahjong (6.1% of the money): 1,793 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,79337 hits
Earned $100k+
2.1 in 1001 in 48
Typical first-year earnings
$169
Chance against standard
-2.6%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 592 of 1,794.

Launches counted
59217 hits
Earned $100k+
2.9 in 1001 in 35
Typical first-year earnings
$179
Chance against standard
+35.6%0.8 more in 100
Typical against standard
+5.9%$10 more
Standard
Every indie paid launch tagged both Casual and Strategy, 12 to 36 months old: 1,794 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 162 of 1,794 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Demonic Mahjong (6.1% of the money): 1,793 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 592 of 1,794.

Casual is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Casual through every lens, all prices
CasualBaseStandardevery launchWest-facing view9,216 of 9,755 launchesWithout the breakout9,754 of 9,755 launchesLast 18 months2,936 of 9,755 launches
Launches counted9,755291 hits9,216272 hits9,754290 hits2,936122 hits
Earned $100k+3.0 in 1001 in 343.0 in 1001 in 343.0 in 1001 in 344.2 in 1001 in 24
Typical first-year earnings$248top tenth $9,802+$264$248$230
Chance against standardthe base-1.1%no change-0.3%no change+39.3%1.2 more in 100
Typical against standardthe base+6.5%$16 more0.0%no change-7.3%$18 less
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Casual, 12 to 36 months old: 9,755 launches.

Launches counted
9,755291 hits
Earned $100k+
3.0 in 1001 in 34
Typical first-year earnings
$248top tenth $9,802+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 539 of 9,755 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
9,216272 hits
Earned $100k+
3.0 in 1001 in 34
Typical first-year earnings
$264
Chance against standard
-1.1%no change
Typical against standard
+6.5%$16 more
Without the breakoutHolds

Drops the single biggest earner, House Flipper 2 (4.1% of the money): 9,754 launches left. It moves the answer when that one game earned over half the money.

Launches counted
9,754290 hits
Earned $100k+
3.0 in 1001 in 34
Typical first-year earnings
$248
Chance against standard
-0.3%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 2,936 of 9,755.

Launches counted
2,936122 hits
Earned $100k+
4.2 in 1001 in 24
Typical first-year earnings
$230
Chance against standard
+39.3%1.2 more in 100
Typical against standard
-7.3%$18 less
Standard
Every indie paid launch tagged Casual, 12 to 36 months old: 9,755 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 539 of 9,755 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, House Flipper 2 (4.1% of the money): 9,754 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 2,936 of 9,755.

Strategy holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Strategy through every lens, all prices
StrategyBaseStandardevery launchWest-facing view4,307 of 4,688 launchesWithout the breakout4,687 of 4,688 launchesLast 18 months1,459 of 4,688 launches
Launches counted4,688325 hits4,307297 hits4,687324 hits1,459107 hits
Earned $100k+6.9 in 1001 in 146.9 in 1001 in 156.9 in 1001 in 147.3 in 1001 in 14
Typical first-year earnings$439top tenth $49,022+$496$439$521
Chance against standardthe base-0.5%no change-0.3%no change+5.8%0.4 more in 100
Typical against standardthe base+13.0%$57 more0.0%no change+18.7%$82 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Strategy, 12 to 36 months old: 4,688 launches.

Launches counted
4,688325 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$439top tenth $49,022+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 381 of 4,688 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,307297 hits
Earned $100k+
6.9 in 1001 in 15
Typical first-year earnings
$496
Chance against standard
-0.5%no change
Typical against standard
+13.0%$57 more
Without the breakoutHolds

Drops the single biggest earner, Manor Lords (15.2% of the money): 4,687 launches left. It moves the answer when that one game earned over half the money.

Launches counted
4,687324 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$439
Chance against standard
-0.3%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,459 of 4,688.

Launches counted
1,459107 hits
Earned $100k+
7.3 in 1001 in 14
Typical first-year earnings
$521
Chance against standard
+5.8%0.4 more in 100
Typical against standard
+18.7%$82 more
Standard
Every indie paid launch tagged Strategy, 12 to 36 months old: 4,688 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 381 of 4,688 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Manor Lords (15.2% of the money): 4,687 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,459 of 4,688.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Casual + Strategy moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.