Niches / Character Customization + Colorful

Niche

Character Customization + Colorful

Games tagged both Character Customization and Colorful: 69 indie paid launches, 5 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 100+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 100+ launches Reset

Showing Character Customization + Colorful priced $10 to $20, hiding samples under 100 launches. This filter changes the answer: at all prices the pair trails Character Customization and is about level with Colorful; priced $10 to $20 it has too few launches to read.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

13 launches, under your minimum sample of 100.

Pick another price band, or lower the minimum sample.

1STWinner

Tag oneCharacter Customization

24.6in 100 earned
$100k+

Odds24.6 in 100

Typical earnings$17,568

Launches191 / 47 hits

Pairno reading

--No reading

This pairCharacter Customization + Colorful

--too few
to read

Odds--

Typical earnings--

Launches13

13 launches, under your minimum sample of 100.

2NDRunner-up

Tag twomood tagColorful

17.0in 100 earned
$100k+

Odds17.0 in 100

Typical earnings$6,897

Launches376 / 64 hits

Pairno reading

All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20Colorful is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices69 in pair Under $535 in pair $5 to $1015 in pair $10 to $2013 in pair$20 to $406: too few

What the overlap means

The overlap is this niche: the 13 games tagged both Character Customization and Colorful priced $10 to $20. 2 of 13 of them earned $100k+, against 25.3 in 100 for Character Customization-only games and 17.1 in 100 for Colorful-only games, so the mix is too small to compare with Character Customization alone and is too small to compare with Colorful alone.

Both: 13 games priced $10 to $20; 2 of 13 earned $100k+, odds by size $1k+ 8 of 13 launches · $10k+ 6 of 13 launches · $100k+ 2 of 13 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 13 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Headbangers: Rhythm Royaleleads this pair41.2%

PairHeadbangers: Rhythm Royale41.2%

Character CustomizationNo Rest for the Wicked25.7%

ColorfulHello Kitty Island Adventure10.6%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Character Customization + Colorful

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Headbangers: Rhythm Royale earned 41.2% of the estimated first-year money of the 69 Character Customization + Colorful launches.
Character Customization is led by No Rest for the Wicked, with 25.7% of its money.
Colorful is led by Hello Kitty Island Adventure, with 10.6% of its money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Colorful holds in West-facing view and Without the breakout; too few to tell in Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Character Customization + Colorful through every lens, all prices
This pair	BaseStandardevery launch	West-facing view68 of 69 launches	Without the breakout68 of 69 launches	Last 18 months19 of 69 launches
Launches counted	695 hits	685 hits	684 hits	193 hits
Earned $100k+	7.2 in 1001 in 14	7.4 in 1001 in 14	4 of 68too few for a rate	3 of 19too few for a rate
Chance of $10k+	22 in 100chance of $10k+; $1k+ 36 in 100	under 100 launches	under 100 launches	under 100 launches
Chance against standard	the base	+1.5%0.1 more in 100	-18.8%1.4 fewer in 100	+117.9%8.5 more in 100; too few to tell
Typical against standard	the base	under 100 launches	under 100 launches	under 100 launches
Does it hold?	The base view	Holds	Holds	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Colorful, 12 to 36 months old: 69 launches.

Launches counted: 695 hits
Earned $100k+: 7.2 in 1001 in 14
Chance of $10k+: 22 in 100chance of $10k+; $1k+ 36 in 100
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 69 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 685 hits
Earned $100k+: 7.4 in 1001 in 14
Chance of $10k+: under 100 launches
Chance against standard: +1.5%0.1 more in 100
Typical against standard: under 100 launches

Without the breakoutHolds

Drops the single biggest earner, Headbangers: Rhythm Royale (41.2% of the money): 68 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 684 hits
Earned $100k+: 4 of 68too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: -18.8%1.4 fewer in 100
Typical against standard: under 100 launches

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 19 of 69.

Launches counted: 193 hits
Earned $100k+: 3 of 19too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: +117.9%8.5 more in 100; too few to tell
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Character Customization and Colorful, 12 to 36 months old: 69 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 69 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Headbangers: Rhythm Royale (41.2% of the money): 68 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 19 of 69.

Character Customization holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Character Customization through every lens, all prices
Character Customization	BaseStandardevery launch	West-facing view827 of 852 launches	Without the breakout851 of 852 launches	Last 18 months243 of 852 launches
Launches counted	85296 hits	82791 hits	85195 hits	24330 hits
Earned $100k+	11.3 in 100	11.0 in 100	11.2 in 100	12.3 in 100
Typical first-year earnings	$938top tenth $117,774+	$945	$931	$982
Chance against standard	the base	-2.3%0.3 fewer in 100	-0.9%0.1 fewer in 100	+9.6%1.1 more in 100
Typical against standard	the base	+0.7%$7 more	-0.7%$7 less	+4.7%$44 more
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Character Customization, 12 to 36 months old: 852 launches.

Launches counted: 85296 hits
Earned $100k+: 11.3 in 100
Typical first-year earnings: $938top tenth $117,774+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 82791 hits
Earned $100k+: 11.0 in 100
Typical first-year earnings: $945
Chance against standard: -2.3%0.3 fewer in 100
Typical against standard: +0.7%$7 more

Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (25.7% of the money): 851 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 85195 hits
Earned $100k+: 11.2 in 100
Typical first-year earnings: $931
Chance against standard: -0.9%0.1 fewer in 100
Typical against standard: -0.7%$7 less

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 243 of 852.

Launches counted: 24330 hits
Earned $100k+: 12.3 in 100
Typical first-year earnings: $982
Chance against standard: +9.6%1.1 more in 100
Typical against standard: +4.7%$44 more

Standard: Every indie paid launch tagged Character Customization, 12 to 36 months old: 852 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, No Rest for the Wicked (25.7% of the money): 851 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 243 of 852.

Colorful is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Colorful through every lens, all prices
Colorful	BaseStandardevery launch	West-facing view2,804 of 2,850 launches	Without the breakout2,849 of 2,850 launches	Last 18 months837 of 2,850 launches
Launches counted	2,850137 hits	2,804132 hits	2,849136 hits	83742 hits
Earned $100k+	4.8 in 1001 in 21	4.7 in 1001 in 21	4.8 in 1001 in 21	5.0 in 1001 in 20
Typical first-year earnings	$321top tenth $17,251+	$328	$320	$268
Chance against standard	the base	-2.1%0.1 fewer in 100	-0.7%no change	+4.4%0.2 more in 100
Typical against standard	the base	+2.2%$7 more	-0.3%$1 less	-16.5%$53 less
Does it hold?	The base view	Moves the answer	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Colorful, 12 to 36 months old: 2,850 launches.

Launches counted: 2,850137 hits
Earned $100k+: 4.8 in 1001 in 21
Typical first-year earnings: $321top tenth $17,251+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 46 of 2,850 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 2,804132 hits
Earned $100k+: 4.7 in 1001 in 21
Typical first-year earnings: $328
Chance against standard: -2.1%0.1 fewer in 100
Typical against standard: +2.2%$7 more

Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (10.6% of the money): 2,849 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 2,849136 hits
Earned $100k+: 4.8 in 1001 in 21
Typical first-year earnings: $320
Chance against standard: -0.7%no change
Typical against standard: -0.3%$1 less

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 837 of 2,850.

Launches counted: 83742 hits
Earned $100k+: 5.0 in 1001 in 20
Typical first-year earnings: $268
Chance against standard: +4.4%0.2 more in 100
Typical against standard: -16.5%$53 less

Standard: Every indie paid launch tagged Colorful, 12 to 36 months old: 2,850 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 46 of 2,850 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Hello Kitty Island Adventure (10.6% of the money): 2,849 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 837 of 2,850.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Colorful moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.