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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 30 Sep 2026

Niches / Character Customization + Open World

Niche

Character Customization + Open World

Games tagged both Character Customization and Open World: 70 indie paid launches, 25 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Character Customization + Open World priced $10 to $20, west-facing view. Lens figures exist at all prices only, so inside a price band the page shows the standard figures.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Character Customization + Open World beats both its tags: 15 of its 28 launches earned $100k+ priced $10 to $20, against 23.2 in 100 for Character Customization and 26.6 in 100 for Open World.

Lens figures by price band are not computed yet, so this band uses the standard figures. Small sample: 28 launches, 15 hits.

3RDThird
Tag oneCharacter Customization
23.2in 100 earned
$100k+
Odds23.2 in 100
Typical earnings$14,811
Launches203 / 47 hits
Pair leads by30.4 in 100
1STWinner
This pairCharacter Customization + Open World
15 of 28launches earned
$100k+ small
Odds15 of 28 launches
Typical earnings$133,178
Launches28 / 15 hits
Expected18.6 in 100
2NDRunner-up
Tag twoOpen World
26.6in 100 earned
$100k+
Odds26.6 in 100
Typical earnings$20,964
Launches304 / 81 hits
Pair leads by27.0 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 5 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

Price bandswitches the whole page
All prices70 in pairUnder $512 in pair$5 to $1017 in pair$10 to $2028 in pair$20 to $4013 in pair
What the overlap means

The overlap is this niche: the 28 games tagged both Character Customization and Open World priced $10 to $20. 53.6 in 100 of them earned $100k+, against 18.3 for Character Customization-only games and 23.9 for Open World-only games, so games with both tags did better than games with either tag alone.

Both: 28 games priced $10 to $20; 53.6 in 100 earned $100k+, typical first-year earnings $133,178.

Circle areas follow launch counts; the gold overlap is exactly the pair's 28 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet. The west-facing view lens is not computed for the outer parts, so this diagram uses the standard figures.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

No Rest for the Wickedleads this pair73.0%
PairNo Rest for the Wicked73.0%
Character CustomizationNo Rest for the Wicked36.9%
Open WorldSchedule I28.6%
CheckOne game over half?yes
NextNearest hitsnot computed yet

Lens checkChanged recently. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.

Open free preview
ComparablesFree until launchClick to unlockWho leads Character Customization + Open World

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • No Rest for the Wicked earned 73.0% of the estimated first-year money of the 70 Character Customization + Open World launches.
  • It also leads Character Customization, with 36.9% of that tag's money.
  • Open World is led by Schedule I, with 28.6% of its money.
  • One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Open World is changed recently: Last 18 months moves the answer by more than a quarter. It holds in 2 of 3.

Character Customization + Open World through every lens, all prices
This pairBaseStandardevery launchWest-facing view69 of 70 launchesWithout the breakout69 of 70 launchesLast 18 months35 of 70 launches
Launches counted7025 hits6925 hits6924 hits3512 hits
Earned $100k+35.7 in 10036.2 in 10034.8 in 10034.3 in 100
Typical first-year earnings$14,192top tenth $636,102+$14,192$12,947$4,553
Chance against standardthe yardstick+1.4%0.5 more in 100-2.5%0.9 fewer in 100-3.9%1.4 fewer in 100
Typical against standardthe yardstick0.0%no change-8.8%$1,245 less-67.9%$9,639 less
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Open World, 6 to 30 months old: 70 launches.

Launches counted
7025 hits
Earned $100k+
35.7 in 100
Typical first-year earnings
$14,192top tenth $636,102+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 70 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
6925 hits
Earned $100k+
36.2 in 100
Typical first-year earnings
$14,192
Chance against standard
+1.4%0.5 more in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (73.0% of the money): 69 launches left.

Launches counted
6924 hits
Earned $100k+
34.8 in 100
Typical first-year earnings
$12,947
Chance against standard
-2.5%0.9 fewer in 100
Typical against standard
-8.8%$1,245 less
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 35 of 70.

Launches counted
3512 hits
Earned $100k+
34.3 in 100
Typical first-year earnings
$4,553
Chance against standard
-3.9%1.4 fewer in 100
Typical against standard
-67.9%$9,639 less
Standard
Every indie paid launch tagged both Character Customization and Open World, 6 to 30 months old: 70 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 70 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, No Rest for the Wicked (73.0% of the money): 69 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 35 of 70.

Character Customization holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Character Customization through every lens, all prices
Character CustomizationBaseStandardevery launchWest-facing view881 of 906 launchesWithout the breakout905 of 906 launchesLast 18 months459 of 906 launches
Launches counted906100 hits88196 hits90599 hits45949 hits
Earned $100k+11.0 in 10010.9 in 10010.9 in 10010.7 in 100
Typical first-year earnings$1,132top tenth $112,939+$1,213$1,132$1,211
Chance against standardthe yardstick-0.9%0.1 fewer in 100-0.9%0.1 fewer in 100-2.7%0.3 fewer in 100
Typical against standardthe yardstick+7.2%$81 more0.0%no change+7.0%$79 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Character Customization, 6 to 30 months old: 906 launches.

Launches counted
906100 hits
Earned $100k+
11.0 in 100
Typical first-year earnings
$1,132top tenth $112,939+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 906 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
88196 hits
Earned $100k+
10.9 in 100
Typical first-year earnings
$1,213
Chance against standard
-0.9%0.1 fewer in 100
Typical against standard
+7.2%$81 more
Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (36.9% of the money): 905 launches left.

Launches counted
90599 hits
Earned $100k+
10.9 in 100
Typical first-year earnings
$1,132
Chance against standard
-0.9%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 459 of 906.

Launches counted
45949 hits
Earned $100k+
10.7 in 100
Typical first-year earnings
$1,211
Chance against standard
-2.7%0.3 fewer in 100
Typical against standard
+7.0%$79 more
Standard
Every indie paid launch tagged Character Customization, 6 to 30 months old: 906 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 906 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, No Rest for the Wicked (36.9% of the money): 905 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 459 of 906.

Open World holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Open World through every lens, all prices
Open WorldBaseStandardevery launchWest-facing view877 of 926 launchesWithout the breakout925 of 926 launchesLast 18 months474 of 926 launches
Launches counted926151 hits877142 hits925150 hits47471 hits
Earned $100k+16.3 in 10016.2 in 10016.2 in 10015.0 in 100
Typical first-year earnings$2,103top tenth $336,387+$2,185$2,062$1,943
Chance against standardthe yardstick-0.6%0.1 fewer in 100-0.6%0.1 fewer in 100-8.0%1.3 fewer in 100
Typical against standardthe yardstick+3.9%$82 more-1.9%$41 less-7.6%$160 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Open World, 6 to 30 months old: 926 launches.

Launches counted
926151 hits
Earned $100k+
16.3 in 100
Typical first-year earnings
$2,103top tenth $336,387+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 49 of 926 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
877142 hits
Earned $100k+
16.2 in 100
Typical first-year earnings
$2,185
Chance against standard
-0.6%0.1 fewer in 100
Typical against standard
+3.9%$82 more
Without the breakoutHolds

Drops the single biggest earner, Schedule I (28.6% of the money): 925 launches left.

Launches counted
925150 hits
Earned $100k+
16.2 in 100
Typical first-year earnings
$2,062
Chance against standard
-0.6%0.1 fewer in 100
Typical against standard
-1.9%$41 less
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 474 of 926.

Launches counted
47471 hits
Earned $100k+
15.0 in 100
Typical first-year earnings
$1,943
Chance against standard
-8.0%1.3 fewer in 100
Typical against standard
-7.6%$160 less
Standard
Every indie paid launch tagged Open World, 6 to 30 months old: 926 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 49 of 926 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Schedule I (28.6% of the money): 925 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 474 of 926.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Open World moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.