Niches / Character Customization + Shooter

Niche

Character Customization + Shooter

Games tagged both Character Customization and Shooter: 70 indie paid launches, 5 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 100+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 100+ launches Reset

Showing Character Customization + Shooter priced $10 to $20, hiding samples under 100 launches. This filter changes the answer: at all prices the pair trails Character Customization and is about level with Shooter; priced $10 to $20 it has too few launches to read.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

11 launches, under your minimum sample of 100.

Pick another price band, or lower the minimum sample.

1STWinner

Tag oneCharacter Customization

24.6in 100 earned
$100k+

Odds24.6 in 100

Typical earnings$17,568

Launches191 / 47 hits

Pairno reading

--No reading

This pairCharacter Customization + Shooter

--too few
to read

Odds--

Typical earnings--

Launches11

11 launches, under your minimum sample of 100.

2NDRunner-up

Tag twoShooter

21.2in 100 earned
$100k+

Odds21.2 in 100

Typical earnings$9,621

Launches363 / 77 hits

Pairno reading

All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices70 in pair Under $540 in pair $5 to $1016 in pair $10 to $2011 in pair$20 to $403: too few

What the overlap means

The overlap is this niche: the 11 games tagged both Character Customization and Shooter priced $10 to $20. 3 of 11 of them earned $100k+, against 24.4 in 100 for Character Customization-only games and 21.0 in 100 for Shooter-only games, so the mix is too small to compare with Character Customization alone and is too small to compare with Shooter alone.

Both: 11 games priced $10 to $20; 3 of 11 earned $100k+, odds by size $1k+ 8 of 11 launches · $10k+ 8 of 11 launches · $100k+ 3 of 11 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 11 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Lost Skiesleads this pair39.1%

PairLost Skies39.1%

Character CustomizationNo Rest for the Wicked25.7%

ShooterGray Zone Warfare20.3%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 1 of 3, 2 too few to tell. Standard: the base the others are compared with. West-facing view: too few to tell. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Character Customization + Shooter

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Lost Skies earned 39.1% of the estimated first-year money of the 70 Character Customization + Shooter launches.
Character Customization is led by No Rest for the Wicked, with 25.7% of its money.
Shooter is led by Gray Zone Warfare, with 20.3% of its money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Shooter holds in Without the breakout; too few to tell in West-facing view and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Character Customization + Shooter through every lens, all prices
This pair	BaseStandardevery launch	West-facing view69 of 70 launches	Without the breakout69 of 70 launches	Last 18 months13 of 70 launches
Launches counted	705 hits	694 hits	694 hits	131 hits
Earned $100k+	7.1 in 1001 in 14	4 of 69too few for a rate	4 of 69too few for a rate	1 of 13too few for a rate
Chance of $10k+	21 in 100chance of $10k+; $1k+ 37 in 100	under 100 launches	under 100 launches	under 100 launches
Chance against standard	the base	-18.8%1.3 fewer in 100; too few to tell	-18.8%1.3 fewer in 100	+7.7%0.5 more in 100; too few to tell
Typical against standard	the base	under 100 launches	under 100 launches	under 100 launches
Does it hold?	The base view	Too few to tell	Holds	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Shooter, 12 to 36 months old: 70 launches.

Launches counted: 705 hits
Earned $100k+: 7.1 in 1001 in 14
Chance of $10k+: 21 in 100chance of $10k+; $1k+ 37 in 100
Chance against standard: the base
Typical against standard: the base

West-facing viewToo few to tell

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 70 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 694 hits
Earned $100k+: 4 of 69too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: -18.8%1.3 fewer in 100; too few to tell
Typical against standard: under 100 launches

Without the breakoutHolds

Drops the single biggest earner, Lost Skies (39.1% of the money): 69 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 694 hits
Earned $100k+: 4 of 69too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: -18.8%1.3 fewer in 100
Typical against standard: under 100 launches

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 13 of 70.

Launches counted: 131 hits
Earned $100k+: 1 of 13too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: +7.7%0.5 more in 100; too few to tell
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Character Customization and Shooter, 12 to 36 months old: 70 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 70 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Lost Skies (39.1% of the money): 69 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 13 of 70.

Character Customization holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Character Customization through every lens, all prices
Character Customization	BaseStandardevery launch	West-facing view827 of 852 launches	Without the breakout851 of 852 launches	Last 18 months243 of 852 launches
Launches counted	85296 hits	82791 hits	85195 hits	24330 hits
Earned $100k+	11.3 in 100	11.0 in 100	11.2 in 100	12.3 in 100
Typical first-year earnings	$938top tenth $117,774+	$945	$931	$982
Chance against standard	the base	-2.3%0.3 fewer in 100	-0.9%0.1 fewer in 100	+9.6%1.1 more in 100
Typical against standard	the base	+0.7%$7 more	-0.7%$7 less	+4.7%$44 more
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Character Customization, 12 to 36 months old: 852 launches.

Launches counted: 85296 hits
Earned $100k+: 11.3 in 100
Typical first-year earnings: $938top tenth $117,774+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 82791 hits
Earned $100k+: 11.0 in 100
Typical first-year earnings: $945
Chance against standard: -2.3%0.3 fewer in 100
Typical against standard: +0.7%$7 more

Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (25.7% of the money): 851 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 85195 hits
Earned $100k+: 11.2 in 100
Typical first-year earnings: $931
Chance against standard: -0.9%0.1 fewer in 100
Typical against standard: -0.7%$7 less

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 243 of 852.

Launches counted: 24330 hits
Earned $100k+: 12.3 in 100
Typical first-year earnings: $982
Chance against standard: +9.6%1.1 more in 100
Typical against standard: +4.7%$44 more

Standard: Every indie paid launch tagged Character Customization, 12 to 36 months old: 852 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, No Rest for the Wicked (25.7% of the money): 851 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 243 of 852.

Shooter holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Shooter through every lens, all prices
Shooter	BaseStandardevery launch	West-facing view2,372 of 2,463 launches	Without the breakout2,462 of 2,463 launches	Last 18 months641 of 2,463 launches
Launches counted	2,463147 hits	2,372140 hits	2,462146 hits	64141 hits
Earned $100k+	6.0 in 1001 in 17	5.9 in 1001 in 17	5.9 in 1001 in 17	6.4 in 1001 in 16
Typical first-year earnings	$315top tenth $21,419+	$330	$315	$321
Chance against standard	the base	-1.1%0.1 fewer in 100	-0.6%no change	+7.2%0.4 more in 100
Typical against standard	the base	+4.8%$15 more	0.0%no change	+1.9%$6 more
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Shooter, 12 to 36 months old: 2,463 launches.

Launches counted: 2,463147 hits
Earned $100k+: 6.0 in 1001 in 17
Typical first-year earnings: $315top tenth $21,419+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 91 of 2,463 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 2,372140 hits
Earned $100k+: 5.9 in 1001 in 17
Typical first-year earnings: $330
Chance against standard: -1.1%0.1 fewer in 100
Typical against standard: +4.8%$15 more

Without the breakoutHolds

Drops the single biggest earner, Gray Zone Warfare (20.3% of the money): 2,462 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 2,462146 hits
Earned $100k+: 5.9 in 1001 in 17
Typical first-year earnings: $315
Chance against standard: -0.6%no change
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 641 of 2,463.

Launches counted: 64141 hits
Earned $100k+: 6.4 in 1001 in 16
Typical first-year earnings: $321
Chance against standard: +7.2%0.4 more in 100
Typical against standard: +1.9%$6 more

Standard: Every indie paid launch tagged Shooter, 12 to 36 months old: 2,463 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 91 of 2,463 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Gray Zone Warfare (20.3% of the money): 2,462 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 641 of 2,463.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Shooter moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.