Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches / Collectathon + Cute

Niche

Collectathon + Cute

Games tagged both Collectathon and Cute: 233 indie paid launches, 10 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Collectathon + Cute priced $10 to $20, hiding samples under 100 launches. This filter changes the answer: at all prices the pair is about level with Collectathon and is about level with Cute; priced $10 to $20 it has too few launches to read.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

47 launches, under your minimum sample of 100.

Pick another price band, or lower the minimum sample.

TIEA tie
15.9in 100 earned
$100k+
Odds15.9 in 100
Typical earnings$8,758
Launches113 / 18 hits
Pairno reading
--No reading
This pairCollectathon + Cute
--too few
to read
Odds--
Typical earnings--
Launches47

47 launches, under your minimum sample of 100.

TIEA tie
Tag twomood tagCute
18.3in 100 earned
$100k+
Odds18.3 in 100
Typical earnings$10,817
Launches563 / 103 hits
Pairno reading
All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
What the overlap means

The overlap is this niche: the 47 games tagged both Collectathon and Cute priced $10 to $20. 14.9 in 100 of them earned $100k+, against 16.7 in 100 for Collectathon-only games and 18.6 in 100 for Cute-only games, so the mix is about level with Collectathon alone and trails Cute alone.

Both: 47 games priced $10 to $20; 14.9 in 100 earned $100k+, typical first-year earnings $6,514.

Circle areas follow launch counts; the gold overlap is exactly the pair's 47 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Tiny Bookshopleads this pair57.1%
PairTiny Bookshop57.1%
CollectathonTCG Card Shop Simulator56.8%
CuteHello Kitty Island Adventure5.1%
CheckOne game over half?yes
NextNearest hitsnot computed yet

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: too few to tell.

Open free preview
ComparablesFree until launchClick to unlockWho leads Collectathon + Cute

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Tiny Bookshop earned 57.1% of the estimated first-year money of the 233 Collectathon + Cute launches.
  • Collectathon is led by TCG Card Shop Simulator, with 56.8% of its money.
  • Cute is led by Hello Kitty Island Adventure, with 5.1% of its money.
  • One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Collectathon + Cute is one-hit market: one game earned over half the money. It holds in West-facing view.

Collectathon + Cute through every lens, all prices
This pairBaseStandardevery launchWest-facing view218 of 233 launchesWithout the breakout232 of 233 launchesLast 18 months65 of 233 launches
Launches counted23310 hits21810 hits2329 hits653 hits
Earned $100k+4.3 in 1001 in 234.6 in 1001 in 223.9 in 1001 in 263 of 65too few for a rate
Typical first-year earnings$760top tenth $31,634+$837$760$1,001
Chance against standardthe base+6.9%0.3 more in 100-9.6%0.4 fewer in 100+7.5%0.3 more in 100; too few to tell
Typical against standardthe base+10.1%$77 more0.0%no change+31.7%$241 more; too few to tell
Does it hold?The base viewHoldsMoves the answerToo few to tell
BaseStandardThe base view

Every indie paid launch tagged both Collectathon and Cute, 12 to 36 months old: 233 launches.

Launches counted
23310 hits
Earned $100k+
4.3 in 1001 in 23
Typical first-year earnings
$760top tenth $31,634+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 15 of 233 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
21810 hits
Earned $100k+
4.6 in 1001 in 22
Typical first-year earnings
$837
Chance against standard
+6.9%0.3 more in 100
Typical against standard
+10.1%$77 more
Without the breakoutMoves the answer

Drops the single biggest earner, Tiny Bookshop (57.1% of the money): 232 launches left. It moves the answer when that one game earned over half the money.

Launches counted
2329 hits
Earned $100k+
3.9 in 1001 in 26
Typical first-year earnings
$760
Chance against standard
-9.6%0.4 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 65 of 233.

Launches counted
653 hits
Earned $100k+
3 of 65too few for a rate
Typical first-year earnings
$1,001
Chance against standard
+7.5%0.3 more in 100; too few to tell
Typical against standard
+31.7%$241 more; too few to tell
Standard
Every indie paid launch tagged both Collectathon and Cute, 12 to 36 months old: 233 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 15 of 233 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Tiny Bookshop (57.1% of the money): 232 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 65 of 233.

Collectathon is one-hit market: one game earned over half the money. It holds in West-facing view and Last 18 months.

Collectathon through every lens, all prices
CollectathonBaseStandardevery launchWest-facing view711 of 745 launchesWithout the breakout744 of 745 launchesLast 18 months220 of 745 launches
Launches counted74531 hits71130 hits74430 hits2208 hits
Earned $100k+4.2 in 1001 in 244.2 in 1001 in 244.0 in 1001 in 253.6 in 1001 in 28
Typical first-year earnings$572top tenth $25,262+$630$572$567
Chance against standardthe base+1.4%0.1 more in 100-3.1%0.1 fewer in 100-12.6%0.5 fewer in 100
Typical against standardthe base+10.1%$58 more0.0%no change-0.9%$5 less
Does it hold?The base viewHoldsMoves the answerHolds
BaseStandardThe base view

Every indie paid launch tagged Collectathon, 12 to 36 months old: 745 launches.

Launches counted
74531 hits
Earned $100k+
4.2 in 1001 in 24
Typical first-year earnings
$572top tenth $25,262+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 34 of 745 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
71130 hits
Earned $100k+
4.2 in 1001 in 24
Typical first-year earnings
$630
Chance against standard
+1.4%0.1 more in 100
Typical against standard
+10.1%$58 more
Without the breakoutMoves the answer

Drops the single biggest earner, TCG Card Shop Simulator (56.8% of the money): 744 launches left. It moves the answer when that one game earned over half the money.

Launches counted
74430 hits
Earned $100k+
4.0 in 1001 in 25
Typical first-year earnings
$572
Chance against standard
-3.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 220 of 745.

Launches counted
2208 hits
Earned $100k+
3.6 in 1001 in 28
Typical first-year earnings
$567
Chance against standard
-12.6%0.5 fewer in 100
Typical against standard
-0.9%$5 less
Standard
Every indie paid launch tagged Collectathon, 12 to 36 months old: 745 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 34 of 745 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, TCG Card Shop Simulator (56.8% of the money): 744 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 220 of 745.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
CuteBaseStandardevery launchWest-facing view3,654 of 3,829 launchesWithout the breakout3,828 of 3,829 launchesLast 18 months1,116 of 3,829 launches
Launches counted3,829221 hits3,654202 hits3,828220 hits1,11677 hits
Earned $100k+5.8 in 1001 in 175.5 in 1001 in 185.7 in 1001 in 176.9 in 1001 in 14
Typical first-year earnings$641top tenth $32,649+$661$641$632
Chance against standardthe base-4.2%0.2 fewer in 100-0.4%no change+19.5%1.1 more in 100
Typical against standardthe base+3.1%$20 more0.0%no change-1.4%$9 less
Does it hold?The base viewMoves the answerHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.

Launches counted
3,829221 hits
Earned $100k+
5.8 in 1001 in 17
Typical first-year earnings
$641top tenth $32,649+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
3,654202 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$661
Chance against standard
-4.2%0.2 fewer in 100
Typical against standard
+3.1%$20 more
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,828220 hits
Earned $100k+
5.7 in 1001 in 17
Typical first-year earnings
$641
Chance against standard
-0.4%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,116 of 3,829.

Launches counted
1,11677 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$632
Chance against standard
+19.5%1.1 more in 100
Typical against standard
-1.4%$9 less
Standard
Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,116 of 3,829.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Collectathon + Cute moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.