Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Colorful + Cute
Games tagged both Colorful and Cute: 1,102 indie paid launches, 51 of them earned $100k+ in their first year.
Showing Colorful + Cute priced $10 to $20, hiding samples under 30 launches. This filter changes the answer: at all prices the pair is level with Colorful and is level with Cute; priced $10 to $20 it beats Colorful and trails Cute.
The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.
Colorful + Cute beats Colorful and trails Cute: 15.8 in 100 of its launches earned $100k+ priced $10 to $20, against 14.7 in 100 for Colorful and 16.3 in 100 for Cute.
That is about 0.8 times the 18.6 in 100 expected for any launch at this price.
Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.
The overlap is this niche: the 139 games tagged both Colorful and Cute priced $10 to $20. 15.8 in 100 of them earned $100k+, against 14.2 for Colorful-only games and 16.4 for Cute-only games, so the mix beats Colorful alone and trails Cute alone.
Both: 139 games priced $10 to $20; 15.8 in 100 earned $100k+, typical first-year earnings $6,922.
Circle areas follow launch counts; the gold overlap is exactly the pair's 139 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.
Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.
Top earner, share of the moneyFree until launch
Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.
Open free previewFree until launch: one click opens the card.
Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.
Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.
The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.
Colorful + Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| This pair | BaseStandardevery launch | West-facing view1,085 of 1,102 launches | Without the breakout1,101 of 1,102 launches | Last 18 months586 of 1,102 launches |
|---|---|---|---|---|
| Launches counted | 1,10251 hits | 1,08551 hits | 1,10150 hits | 58624 hits |
| Earned $100k+ | 4.6 in 1001 in 22 | 4.7 in 1001 in 21 | 4.5 in 1001 in 22 | 4.1 in 1001 in 24 |
| Typical first-year earnings | $485top tenth $21,091+ | $485 | $485 | $401 |
| Chance against standard | the yardstick | +2.2%0.1 more in 100 | -2.2%0.1 fewer in 100 | -10.9%0.5 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -17.3%$84 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged both Colorful and Cute, 6 to 30 months old: 1,102 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 17 of 1,102 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Hello Kitty Island Adventure (27.1% of the money): 1,101 launches left.
Keeps only launches 18 months old or newer: 586 of 1,102.
Colorful holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Colorful | BaseStandardevery launch | West-facing view3,038 of 3,082 launches | Without the breakout3,081 of 3,082 launches | Last 18 months1,714 of 3,082 launches |
|---|---|---|---|---|
| Launches counted | 3,082134 hits | 3,038130 hits | 3,081133 hits | 1,71470 hits |
| Earned $100k+ | 4.3 in 1001 in 23 | 4.3 in 1001 in 23 | 4.3 in 1001 in 23 | 4.1 in 1001 in 24 |
| Typical first-year earnings | $364top tenth $17,195+ | $364 | $364 | $303 |
| Chance against standard | the yardstick | 0.0%no change | 0.0%no change | -4.7%0.2 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -16.8%$61 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Colorful, 6 to 30 months old: 3,082 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 44 of 3,082 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Hello Kitty Island Adventure (10.0% of the money): 3,081 launches left.
Keeps only launches 18 months old or newer: 1,714 of 3,082.
Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Cute | BaseStandardevery launch | West-facing view4,089 of 4,279 launches | Without the breakout4,278 of 4,279 launches | Last 18 months2,326 of 4,279 launches |
|---|---|---|---|---|
| Launches counted | 4,279218 hits | 4,089200 hits | 4,278217 hits | 2,326111 hits |
| Earned $100k+ | 5.1 in 1001 in 20 | 4.9 in 1001 in 20 | 5.1 in 1001 in 20 | 4.8 in 1001 in 21 |
| Typical first-year earnings | $725top tenth $28,533+ | $727 | $725 | $642 |
| Chance against standard | the yardstick | -3.9%0.2 fewer in 100 | 0.0%no change | -5.9%0.3 fewer in 100 |
| Typical against standard | the yardstick | +0.3%$2 more | 0.0%no change | -11.4%$83 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.
Keeps only launches 18 months old or newer: 2,326 of 4,279.
A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.
Alerts when Colorful + Cute moves, comparables the day they land, and every lens for every pair and price. Free until launch.
Keep gold access after launch: alerts, comparables, every lens.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.