Tag pairdata 30 Sep 2026

Cozy + Idler: a typical launch earns $3,518 in its first year

That is the median of 35 indie paid launches, 2024 Q4 to 2025 Q3. 9 of 93 matured launches earned $100k or more, against 2.6 expected for their price and launch quarter. Releases rose 336% on the year before: 157 against 36.

Price: $3,518
Price vs a year earlier: −8.5%
Releases, 12 months: 157
Upcoming games: 287
Games on the store: 500

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Cozy + Idler on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.05%share of upcoming wishlist heat	0.03% to 0.07%	8 ranked of 288 upcoming gameswishlist rank 30 Sep 2026	#6,379 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	2.16xhits against expected	1.49x to 3.20x	93 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#104 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−67%player demand against new supply, relative to Steam	−77% to −56%	16 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,354 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−4%review growth against same-age games	−19% to +23%	16 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#990 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 9
Expected: 2.6

Launches: 93
Hit rate: 9.7%4.6% to 16.5%
Expected rate: 2.8%
Against expected: 2.16x1.49x to 3.20x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

93 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $186
Median: $2,015
Top tenth: $94,498

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 157
Prior 12 months: 36

Change: +336%
Against Steam: +192%after Steam-wide growth, shrunk by 5 releases

Parent tags

CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
IdlerGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Cozy

pairs with Cozy

Life Sim + Cozy$34,02737 launches priced, 66 releases in 12 months
Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Management + Cozy$9,50833 launches priced, 77 releases in 12 months

Every pair with Cozy

More with Idler

pairs with Idler

Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
Nature + Idler$1,66633 launches priced, 83 releases in 12 months
Management + Idler$1,48690 launches priced, 270 releases in 12 months
Idler + Creature Collector$1,45476 launches priced, 140 releases in 12 months
Building + Idler$1,44436 launches priced, 59 releases in 12 months
Exploration + Idler$1,37437 launches priced, 77 releases in 12 months

Every pair with Idler

Verdicts

in development

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