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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 11 Nov 2026

Niches / Cozy + Idler

Niche

Cozy + Idler

Games tagged both Cozy and Idler: 54 indie paid launches, 8 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Showing Cozy + Idler priced under $5. This filter changes the answer: at all prices the pair is about level with Cozy and beats Idler; priced under $5 it is too small to compare with Cozy and is too small to compare with Idler.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Cozy + Idler is too small to compare with Cozy and is too small to compare with Idler: 3 of its 35 launches earned $100k+ priced under $5, against 2.4 in 100 for Cozy and 1.7 in 100 for Idler.

Small sample: 35 launches, 3 hits.

TIEA tie
Tag oneCozy
2.4in 100 earned
$100k+
Odds1 in 41
Typical earnings$926
Launches288 / 7 hits
Pair against ittoo few hits to compare
TIEA tie
This pairCozy + Idler
3 of 35launches earned
$100k+ small
Odds3 of 35 launches
$1k+60 in 100
$10k+29 in 100
Launches35 / 3 hits
Expected0.4 in 100
TIEA tie
Tag twoIdler
1.7in 100 earned
$100k+
Odds1 in 60
Typical earnings$272
Launches658 / 11 hits
Pair against ittoo few hits to compare
All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 230), typical $162, from 14,050 launches.each block is 0.5 in 100 all indie at under $5

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices54 in pairUnder $535 in pair$5 to $1013 in pair$10 to $206: too few$20 to $40no launches
What the overlap means

The overlap is this niche: the 35 games tagged both Cozy and Idler priced under $5. 3 of 35 of them earned $100k+, against 4 of 253 for Cozy-only games and 1.3 in 100 for Idler-only games, so the mix is too small to compare with Cozy alone and is too small to compare with Idler alone.

Both: 35 games priced under $5; 3 of 35 earned $100k+, odds by size $1k+ 60 in 100 · $10k+ 29 in 100 · $100k+ 3 of 35 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 35 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Spirit City: Lofi Sessionsleads this pair34.0%
PairSpirit City: Lofi Sessions34.0%
CozyHello Kitty Island Adventure9.9%
IdlerSpirit City: Lofi Sessions12.3%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cozy + Idler

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Spirit City: Lofi Sessions earned 34.0% of the estimated first-year money of the 54 Cozy + Idler launches.
  • Cozy is led by Hello Kitty Island Adventure, with 9.9% of its money.
  • It also leads Idler, with 12.3% of that tag's money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cozy + Idler holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cozy + Idler through every lens, all prices
This pairBaseStandardevery launchWest-facing view53 of 54 launchesWithout the breakout53 of 54 launchesLast 18 months31 of 54 launches
Launches counted548 hits538 hits537 hits315 hits
Earned $100k+14.8 in 10015.1 in 10013.2 in 10016.1 in 100
Chance of $10k+37 in 100chance of $10k+; $1k+ 67 in 100under 100 launchesunder 100 launchesunder 100 launches
Chance against standardthe base+1.9%0.3 more in 100-10.8%1.6 fewer in 100+8.9%1.3 more in 100
Typical against standardthe baseunder 100 launchesunder 100 launchesunder 100 launches
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Cozy and Idler, 12 to 36 months old: 54 launches.

Launches counted
548 hits
Earned $100k+
14.8 in 100
Chance of $10k+
37 in 100chance of $10k+; $1k+ 67 in 100
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 54 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
538 hits
Earned $100k+
15.1 in 100
Chance of $10k+
under 100 launches
Chance against standard
+1.9%0.3 more in 100
Typical against standard
under 100 launches
Without the breakoutHolds

Drops the single biggest earner, Spirit City: Lofi Sessions (34.0% of the money): 53 launches left. It moves the answer when that one game earned over half the money.

Launches counted
537 hits
Earned $100k+
13.2 in 100
Chance of $10k+
under 100 launches
Chance against standard
-10.8%1.6 fewer in 100
Typical against standard
under 100 launches
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 31 of 54.

Launches counted
315 hits
Earned $100k+
16.1 in 100
Chance of $10k+
under 100 launches
Chance against standard
+8.9%1.3 more in 100
Typical against standard
under 100 launches
Standard
Every indie paid launch tagged both Cozy and Idler, 12 to 36 months old: 54 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 54 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Spirit City: Lofi Sessions (34.0% of the money): 53 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 31 of 54.

Cozy is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Cozy through every lens, all prices
CozyBaseStandardevery launchWest-facing view516 of 523 launchesWithout the breakout522 of 523 launchesLast 18 months209 of 523 launches
Launches counted52390 hits51686 hits52289 hits20941 hits
Earned $100k+17.2 in 10016.7 in 10017.0 in 10019.6 in 100
Typical first-year earnings$2,500top tenth $255,969+$2,415$2,500$2,957
Chance against standardthe base-3.1%0.5 fewer in 100-0.9%0.2 fewer in 100+14.0%2.4 more in 100
Typical against standardthe base-3.4%$85 less0.0%no change+18.3%$457 more
Does it hold?The base viewMoves the answerHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cozy, 12 to 36 months old: 523 launches.

Launches counted
52390 hits
Earned $100k+
17.2 in 100
Typical first-year earnings
$2,500top tenth $255,969+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 7 of 523 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
51686 hits
Earned $100k+
16.7 in 100
Typical first-year earnings
$2,415
Chance against standard
-3.1%0.5 fewer in 100
Typical against standard
-3.4%$85 less
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (9.9% of the money): 522 launches left. It moves the answer when that one game earned over half the money.

Launches counted
52289 hits
Earned $100k+
17.0 in 100
Typical first-year earnings
$2,500
Chance against standard
-0.9%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 209 of 523.

Launches counted
20941 hits
Earned $100k+
19.6 in 100
Typical first-year earnings
$2,957
Chance against standard
+14.0%2.4 more in 100
Typical against standard
+18.3%$457 more
Standard
Every indie paid launch tagged Cozy, 12 to 36 months old: 523 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 7 of 523 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (9.9% of the money): 522 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 209 of 523.

Idler holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Idler through every lens, all prices
IdlerBaseStandardevery launchWest-facing view803 of 882 launchesWithout the breakout881 of 882 launchesLast 18 months363 of 882 launches
Launches counted88243 hits80337 hits88142 hits36322 hits
Earned $100k+4.9 in 1001 in 214.6 in 1001 in 224.8 in 1001 in 216.1 in 1001 in 17
Typical first-year earnings$509top tenth $32,462+$514$509$515
Chance against standardthe base-5.5%0.3 fewer in 100-2.2%0.1 fewer in 100+24.3%1.2 more in 100
Typical against standardthe base+1.0%$5 more0.0%no change+1.2%$6 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Idler, 12 to 36 months old: 882 launches.

Launches counted
88243 hits
Earned $100k+
4.9 in 1001 in 21
Typical first-year earnings
$509top tenth $32,462+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 79 of 882 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
80337 hits
Earned $100k+
4.6 in 1001 in 22
Typical first-year earnings
$514
Chance against standard
-5.5%0.3 fewer in 100
Typical against standard
+1.0%$5 more
Without the breakoutHolds

Drops the single biggest earner, Spirit City: Lofi Sessions (12.3% of the money): 881 launches left. It moves the answer when that one game earned over half the money.

Launches counted
88142 hits
Earned $100k+
4.8 in 1001 in 21
Typical first-year earnings
$509
Chance against standard
-2.2%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 363 of 882.

Launches counted
36322 hits
Earned $100k+
6.1 in 1001 in 17
Typical first-year earnings
$515
Chance against standard
+24.3%1.2 more in 100
Typical against standard
+1.2%$6 more
Standard
Every indie paid launch tagged Idler, 12 to 36 months old: 882 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 79 of 882 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Spirit City: Lofi Sessions (12.3% of the money): 881 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 363 of 882.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cozy + Idler moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.