Niche

Cute + Family Friendly

Games tagged both Cute and Family Friendly: 459 indie paid launches, 22 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 230 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2021 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,758 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Cute + Family Friendly priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Cute and is about level with Family Friendly; priced $10 to $20 it trails Cute and beats Family Friendly.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cute + Family Friendly trails Cute and beats Family Friendly: 14.5 in 100 of its launches earned $100k+ priced $10 to $20, against 18.7 in 100 for Cute and 10.9 in 100 for Family Friendly.

That is about 0.7 times the 20.5 in 100 expected for any launch at this price.

1STWinner

Tag onemood tagCute

18.7in 100 earned
$100k+

Odds18.7 in 100

Typical earnings$11,230

Launches555 / 104 hits

Pair trails by4.2 in 100

2NDRunner-up

This pairCute + Family Friendly

14.5in 100 earned
$100k+

Odds14.5 in 100

$1k+84 in 100

$10k+46 in 100

Launches69 / 10 hits

Expected20.5 in 100

3RDThird

Tag twomood tagFamily Friendly

10.9in 100 earned
$100k+

Odds10.9 in 100

Typical earnings$4,463

Launches220 / 24 hits

Pair leads by3.6 in 100

All indie launches $10 to $20: 20.5 in 100 earned $100k+, typical $11,233, from 4,337 launches.each block is 2 in 100 all indie at $10 to $20Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices459 in pair Under $5269 in pair $5 to $1090 in pair $10 to $2069 in pair $20 to $4031 in pair

What the overlap means

The overlap is this niche: the 69 games tagged both Cute and Family Friendly priced $10 to $20. 14.5 in 100 of them earned $100k+, against 19.3 in 100 for Cute-only games and 9.3 in 100 for Family Friendly-only games, so the mix trails Cute alone and beats Family Friendly alone.

Both: 69 games priced $10 to $20; 14.5 in 100 earned $100k+, odds by size $1k+ 84 in 100 · $10k+ 46 in 100 · $100k+ 14 in 100.

Circle areas follow launch counts; the gold overlap is exactly the pair's 69 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Little Kitty, Big Cityleads this pair28.3%

PairLittle Kitty, Big City28.3%

CuteHello Kitty Island Adventure5.2%

Family FriendlyLittle Kitty, Big City14.0%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview

ComparablesFree until launchClick to unlockWho leads Cute + Family Friendly

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Little Kitty, Big City earned 28.3% of the estimated first-year money of the 459 Cute + Family Friendly launches.
Cute is led by Hello Kitty Island Adventure, with 5.2% of its money.
It also leads Family Friendly, with 14.0% of that tag's money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cute + Family Friendly holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cute + Family Friendly through every lens, all prices
This pair	BaseStandardevery launch	West-facing view455 of 459 launches	Without the breakout458 of 459 launches	Last 18 months140 of 459 launches
Launches counted	45922 hits	45522 hits	45821 hits	1406 hits
Earned $100k+	4.8 in 1001 in 21	4.8 in 1001 in 21	4.6 in 1001 in 22	4.3 in 1001 in 23
Typical first-year earnings	$650top tenth $22,272+	$650	$650	$643
Chance against standard	the base	+0.9%no change	-4.3%0.2 fewer in 100	-10.6%0.5 fewer in 100
Typical against standard	the base	0.0%no change	0.0%no change	-1.1%$7 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged both Cute and Family Friendly, 12 to 36 months old: 459 launches.

Launches counted: 45922 hits
Earned $100k+: 4.8 in 1001 in 21
Typical first-year earnings: $650top tenth $22,272+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 4 of 459 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 45522 hits
Earned $100k+: 4.8 in 1001 in 21
Typical first-year earnings: $650
Chance against standard: +0.9%no change
Typical against standard: 0.0%no change

Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (28.3% of the money): 458 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 45821 hits
Earned $100k+: 4.6 in 1001 in 22
Typical first-year earnings: $650
Chance against standard: -4.3%0.2 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 140 of 459.

Launches counted: 1406 hits
Earned $100k+: 4.3 in 1001 in 23
Typical first-year earnings: $643
Chance against standard: -10.6%0.5 fewer in 100
Typical against standard: -1.1%$7 less

Standard: Every indie paid launch tagged both Cute and Family Friendly, 12 to 36 months old: 459 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 4 of 459 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Little Kitty, Big City (28.3% of the money): 458 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 140 of 459.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
Cute	BaseStandardevery launch	West-facing view3,704 of 3,880 launches	Without the breakout3,879 of 3,880 launches	Last 18 months1,121 of 3,880 launches
Launches counted	3,880226 hits	3,704208 hits	3,879225 hits	1,12178 hits
Earned $100k+	5.8 in 1001 in 17	5.6 in 1001 in 18	5.8 in 1001 in 17	7.0 in 1001 in 14
Typical first-year earnings	$652top tenth $32,378+	$672	$652	$727
Chance against standard	the base	-3.6%0.2 fewer in 100	-0.4%no change	+19.5%1.1 more in 100
Typical against standard	the base	+3.1%$20 more	0.0%no change	+11.5%$75 more
Does it hold?	The base view	Moves the answer	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,880 launches.

Launches counted: 3,880226 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $652top tenth $32,378+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 176 of 3,880 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 3,704208 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $672
Chance against standard: -3.6%0.2 fewer in 100
Typical against standard: +3.1%$20 more

Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (5.2% of the money): 3,879 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 3,879225 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $652
Chance against standard: -0.4%no change
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,121 of 3,880.

Launches counted: 1,12178 hits
Earned $100k+: 7.0 in 1001 in 14
Typical first-year earnings: $727
Chance against standard: +19.5%1.1 more in 100
Typical against standard: +11.5%$75 more

Standard: Every indie paid launch tagged Cute, 12 to 36 months old: 3,880 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 176 of 3,880 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Hello Kitty Island Adventure (5.2% of the money): 3,879 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 1,121 of 3,880.

Family Friendly is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Family Friendly through every lens, all prices
Family Friendly	BaseStandardevery launch	West-facing view1,313 of 1,322 launches	Without the breakout1,321 of 1,322 launches	Last 18 months369 of 1,322 launches
Launches counted	1,32252 hits	1,31351 hits	1,32151 hits	36914 hits
Earned $100k+	3.9 in 1001 in 25	3.9 in 1001 in 26	3.9 in 1001 in 26	3.8 in 1001 in 26
Typical first-year earnings	$368top tenth $20,648+	$365	$368	$273
Chance against standard	the base	-1.3%no change	-1.8%0.1 fewer in 100	-3.5%0.1 fewer in 100
Typical against standard	the base	-0.8%$3 less	0.0%no change	-25.8%$95 less
Does it hold?	The base view	Holds	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Family Friendly, 12 to 36 months old: 1,322 launches.

Launches counted: 1,32252 hits
Earned $100k+: 3.9 in 1001 in 25
Typical first-year earnings: $368top tenth $20,648+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 9 of 1,322 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,31351 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $365
Chance against standard: -1.3%no change
Typical against standard: -0.8%$3 less

Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (14.0% of the money): 1,321 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,32151 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $368
Chance against standard: -1.8%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 369 of 1,322.

Launches counted: 36914 hits
Earned $100k+: 3.8 in 1001 in 26
Typical first-year earnings: $273
Chance against standard: -3.5%0.1 fewer in 100
Typical against standard: -25.8%$95 less

Standard: Every indie paid launch tagged Family Friendly, 12 to 36 months old: 1,322 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 9 of 1,322 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Little Kitty, Big City (14.0% of the money): 1,321 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 369 of 1,322.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cute + Family Friendly moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.