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on 4 Oct 2026

Niches / Cute + Hidden Object

Niche

Cute + Hidden Object

Games tagged both Cute and Hidden Object: 400 indie paid launches, 2 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Cute + Hidden Object priced $10 to $20, without the breakout. Lens figures exist at all prices only, so inside a price band the page shows the standard figures.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cute + Hidden Object is too small to compare with Cute and is too small to compare with Hidden Object: 1 of its 17 launches earned $100k+ priced $10 to $20, against 18.3 in 100 for Cute and 7.0 in 100 for Hidden Object.

Lens figures by price band are not computed yet, so this band uses the standard figures. Small sample: 17 launches, 1 hits.

TIEA tie
Tag onemood tagCute
18.3in 100 earned
$100k+
Odds18.3 in 100
Typical earnings$10,817
Launches563 / 103 hits
Pair against ittoo few hits to compare
TIEA tie
This pairCute + Hidden Object
1 of 17launches earned
$100k+ small
Odds1 of 17 launches
$1k+11 of 17 launches
$10k+7 of 17 launches
Launches17 / 1 hits
Expected20.4 in 100
TIETied
Tag twoHidden Object
7.0in 100 earned
$100k+
Odds1 in 14
Typical earnings$2,044
Launches172 / 12 hits
Pair against ittoo few hits to compare
All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices400 in pairUnder $5332 in pair$5 to $1046 in pair$10 to $2017 in pair$20 to $405: too few
What the overlap means

The overlap is this niche: the 17 games tagged both Cute and Hidden Object priced $10 to $20. 1 of 17 of them earned $100k+, against 18.7 in 100 for Cute-only games and 7.1 in 100 for Hidden Object-only games, so the mix is too small to compare with Cute alone and is too small to compare with Hidden Object alone.

Both: 17 games priced $10 to $20; 1 of 17 earned $100k+, odds by size $1k+ 11 of 17 launches · $10k+ 7 of 17 launches · $100k+ 1 of 17 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 17 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet. The without the breakout lens is not computed for the outer parts, so this diagram uses the standard figures.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Lost But Foundleads this pair17.4%
PairLost But Found17.4%
CuteHello Kitty Island Adventure5.1%
Hidden ObjectWhisper of the House12.9%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cute + Hidden Object

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Lost But Found earned 17.4% of the estimated first-year money of the 400 Cute + Hidden Object launches.
  • Cute is led by Hello Kitty Island Adventure, with 5.1% of its money.
  • Hidden Object is led by Whisper of the House, with 12.9% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cute + Hidden Object holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cute + Hidden Object through every lens, all prices
This pairBaseStandardevery launchWest-facing view382 of 400 launchesWithout the breakout399 of 400 launchesLast 18 months127 of 400 launches
Launches counted4002 hits3822 hits3991 hits1270 hits
Earned $100k+2 of 400too few for a rate2 of 382too few for a rate1 of 399too few for a rate0 of 127too few for a rate
Typical first-year earnings$584top tenth $4,150+$609$583$482
Chance against standardthe base+4.7%no change; too few to tell-49.9%0.2 fewer in 100-100.0%0.5 fewer in 100; too few to tell
Typical against standardthe base+4.3%$25 more-0.2%$1 less-17.5%$102 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Cute and Hidden Object, 12 to 36 months old: 400 launches.

Launches counted
4002 hits
Earned $100k+
2 of 400too few for a rate
Typical first-year earnings
$584top tenth $4,150+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 18 of 400 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
3822 hits
Earned $100k+
2 of 382too few for a rate
Typical first-year earnings
$609
Chance against standard
+4.7%no change; too few to tell
Typical against standard
+4.3%$25 more
Without the breakoutHolds

Drops the single biggest earner, Lost But Found (17.4% of the money): 399 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3991 hits
Earned $100k+
1 of 399too few for a rate
Typical first-year earnings
$583
Chance against standard
-49.9%0.2 fewer in 100
Typical against standard
-0.2%$1 less
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 127 of 400.

Launches counted
1270 hits
Earned $100k+
0 of 127too few for a rate
Typical first-year earnings
$482
Chance against standard
-100.0%0.5 fewer in 100; too few to tell
Typical against standard
-17.5%$102 less
Standard
Every indie paid launch tagged both Cute and Hidden Object, 12 to 36 months old: 400 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 18 of 400 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Lost But Found (17.4% of the money): 399 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 127 of 400.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
CuteBaseStandardevery launchWest-facing view3,654 of 3,829 launchesWithout the breakout3,828 of 3,829 launchesLast 18 months1,116 of 3,829 launches
Launches counted3,829221 hits3,654202 hits3,828220 hits1,11677 hits
Earned $100k+5.8 in 1001 in 175.5 in 1001 in 185.7 in 1001 in 176.9 in 1001 in 14
Typical first-year earnings$641top tenth $32,649+$661$641$632
Chance against standardthe base-4.2%0.2 fewer in 100-0.4%no change+19.5%1.1 more in 100
Typical against standardthe base+3.1%$20 more0.0%no change-1.4%$9 less
Does it hold?The base viewMoves the answerHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.

Launches counted
3,829221 hits
Earned $100k+
5.8 in 1001 in 17
Typical first-year earnings
$641top tenth $32,649+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
3,654202 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$661
Chance against standard
-4.2%0.2 fewer in 100
Typical against standard
+3.1%$20 more
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,828220 hits
Earned $100k+
5.7 in 1001 in 17
Typical first-year earnings
$641
Chance against standard
-0.4%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,116 of 3,829.

Launches counted
1,11677 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$632
Chance against standard
+19.5%1.1 more in 100
Typical against standard
-1.4%$9 less
Standard
Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,116 of 3,829.

Hidden Object holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Hidden Object through every lens, all prices
Hidden ObjectBaseStandardevery launchWest-facing view1,583 of 1,625 launchesWithout the breakout1,624 of 1,625 launchesLast 18 months464 of 1,625 launches
Launches counted1,62525 hits1,58324 hits1,62424 hits4649 hits
Earned $100k+1.5 in 1001 in 651.5 in 1001 in 661.5 in 1001 in 681.9 in 1001 in 52
Typical first-year earnings$536top tenth $6,591+$536$536$463
Chance against standardthe base-1.5%no change-3.9%0.1 fewer in 100+26.1%0.4 more in 100
Typical against standardthe base0.0%no change0.0%no change-13.6%$73 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Hidden Object, 12 to 36 months old: 1,625 launches.

Launches counted
1,62525 hits
Earned $100k+
1.5 in 1001 in 65
Typical first-year earnings
$536top tenth $6,591+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 1,625 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,58324 hits
Earned $100k+
1.5 in 1001 in 66
Typical first-year earnings
$536
Chance against standard
-1.5%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Whisper of the House (12.9% of the money): 1,624 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,62424 hits
Earned $100k+
1.5 in 1001 in 68
Typical first-year earnings
$536
Chance against standard
-3.9%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 464 of 1,625.

Launches counted
4649 hits
Earned $100k+
1.9 in 1001 in 52
Typical first-year earnings
$463
Chance against standard
+26.1%0.4 more in 100
Typical against standard
-13.6%$73 less
Standard
Every indie paid launch tagged Hidden Object, 12 to 36 months old: 1,625 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 1,625 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Whisper of the House (12.9% of the money): 1,624 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 464 of 1,625.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cute + Hidden Object moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.