Niche

Cute + Incremental

Games tagged both Cute and Incremental: 292 indie paid launches, 5 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Price Under $5

All prices1 in 15 hit $100k+Under $51 in 230 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2021 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,758 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

Under $5

Showing Cute + Incremental priced under $5. This filter changes the answer: at all prices the pair trails Cute and is about level with Incremental; priced under $5 it is too small to compare with Cute and is too small to compare with Incremental.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Cute + Incremental is too small to compare with Cute and is too small to compare with Incremental: 1 of its 246 launches earned $100k+ priced under $5, against 0.5 in 100 for Cute and 1.1 in 100 for Incremental.

Small sample: 246 launches, 1 hits.

TIEA tie

Tag onemood tagCute

0.5in 100 earned
$100k+

Odds1 in 188

Typical earnings$243

Launches2,260 / 12 hits

Pair against ittoo few hits to compare

TIEA tie

This pairCute + Incremental

1 of 246launches earned
$100k+ small

Odds1 of 246 launches

Typical earnings$194

Launches246 / 1 hits

Expected0.4 in 100

TIEA tie

Tag twoIncremental

1.1in 100 earned
$100k+

Odds1 in 88

Typical earnings$182

Launches877 / 10 hits

Pair against ittoo few hits to compare

All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 230), typical $162, from 14,050 launches.each block is 0.5 in 100 all indie at under $5Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices292 in pair Under $5246 in pair $5 to $1039 in pair$10 to $206: too few$20 to $401: too few

What the overlap means

The overlap is this niche: the 246 games tagged both Cute and Incremental priced under $5. 1 of 246 of them earned $100k+, against 0.5 in 100 for Cute-only games and 1.4 in 100 for Incremental-only games, so the mix is too small to compare with Cute alone and is too small to compare with Incremental alone.

Both: 246 games priced under $5; 1 of 246 earned $100k+, typical first-year earnings $194.

Circle areas follow launch counts; the gold overlap is exactly the pair's 246 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

(the) Gnorp Apologueleads this pair36.3%

Pair(the) Gnorp Apologue36.3%

CuteHello Kitty Island Adventure5.2%

Incremental(the) Gnorp Apologue7.2%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview

ComparablesFree until launchClick to unlockWho leads Cute + Incremental

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

(the) Gnorp Apologue earned 36.3% of the estimated first-year money of the 292 Cute + Incremental launches.
Cute is led by Hello Kitty Island Adventure, with 5.2% of its money.
It also leads Incremental, with 7.2% of that tag's money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cute + Incremental holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cute + Incremental through every lens, all prices
This pair	BaseStandardevery launch	West-facing view261 of 292 launches	Without the breakout291 of 292 launches	Last 18 months112 of 292 launches
Launches counted	2925 hits	2614 hits	2914 hits	1122 hits
Earned $100k+	1.7 in 1001 in 58	4 of 261too few for a rate	4 of 291too few for a rate	2 of 112too few for a rate
Typical first-year earnings	$272top tenth $4,838+	$272	$272	$218
Chance against standard	the base	-10.5%0.2 fewer in 100; too few to tell	-19.7%0.3 fewer in 100	+4.3%0.1 more in 100; too few to tell
Typical against standard	the base	0.0%no change	0.0%no change	-19.9%$54 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged both Cute and Incremental, 12 to 36 months old: 292 launches.

Launches counted: 2925 hits
Earned $100k+: 1.7 in 1001 in 58
Typical first-year earnings: $272top tenth $4,838+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 31 of 292 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 2614 hits
Earned $100k+: 4 of 261too few for a rate
Typical first-year earnings: $272
Chance against standard: -10.5%0.2 fewer in 100; too few to tell
Typical against standard: 0.0%no change

Without the breakoutHolds

Drops the single biggest earner, (the) Gnorp Apologue (36.3% of the money): 291 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 2914 hits
Earned $100k+: 4 of 291too few for a rate
Typical first-year earnings: $272
Chance against standard: -19.7%0.3 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 112 of 292.

Launches counted: 1122 hits
Earned $100k+: 2 of 112too few for a rate
Typical first-year earnings: $218
Chance against standard: +4.3%0.1 more in 100; too few to tell
Typical against standard: -19.9%$54 less

Standard: Every indie paid launch tagged both Cute and Incremental, 12 to 36 months old: 292 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 31 of 292 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, (the) Gnorp Apologue (36.3% of the money): 291 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 112 of 292.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
Cute	BaseStandardevery launch	West-facing view3,704 of 3,880 launches	Without the breakout3,879 of 3,880 launches	Last 18 months1,121 of 3,880 launches
Launches counted	3,880226 hits	3,704208 hits	3,879225 hits	1,12178 hits
Earned $100k+	5.8 in 1001 in 17	5.6 in 1001 in 18	5.8 in 1001 in 17	7.0 in 1001 in 14
Typical first-year earnings	$652top tenth $32,378+	$672	$652	$727
Chance against standard	the base	-3.6%0.2 fewer in 100	-0.4%no change	+19.5%1.1 more in 100
Typical against standard	the base	+3.1%$20 more	0.0%no change	+11.5%$75 more
Does it hold?	The base view	Moves the answer	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,880 launches.

Launches counted: 3,880226 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $652top tenth $32,378+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 176 of 3,880 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 3,704208 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $672
Chance against standard: -3.6%0.2 fewer in 100
Typical against standard: +3.1%$20 more

Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (5.2% of the money): 3,879 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 3,879225 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $652
Chance against standard: -0.4%no change
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,121 of 3,880.

Launches counted: 1,12178 hits
Earned $100k+: 7.0 in 1001 in 14
Typical first-year earnings: $727
Chance against standard: +19.5%1.1 more in 100
Typical against standard: +11.5%$75 more

Standard: Every indie paid launch tagged Cute, 12 to 36 months old: 3,880 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 176 of 3,880 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Hello Kitty Island Adventure (5.2% of the money): 3,879 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 1,121 of 3,880.

Incremental is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Incremental through every lens, all prices
Incremental	BaseStandardevery launch	West-facing view1,007 of 1,103 launches	Without the breakout1,102 of 1,103 launches	Last 18 months395 of 1,103 launches
Launches counted	1,10325 hits	1,00723 hits	1,10224 hits	39513 hits
Earned $100k+	2.3 in 1001 in 44	2.3 in 1001 in 44	2.2 in 1001 in 46	3.3 in 1001 in 30
Typical first-year earnings	$273top tenth $12,992+	$288	$273	$257
Chance against standard	the base	+0.8%no change	-3.9%0.1 fewer in 100	+45.2%1.0 more in 100
Typical against standard	the base	+5.5%$15 more	0.0%no change	-5.9%$16 less
Does it hold?	The base view	Holds	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Incremental, 12 to 36 months old: 1,103 launches.

Launches counted: 1,10325 hits
Earned $100k+: 2.3 in 1001 in 44
Typical first-year earnings: $273top tenth $12,992+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 96 of 1,103 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,00723 hits
Earned $100k+: 2.3 in 1001 in 44
Typical first-year earnings: $288
Chance against standard: +0.8%no change
Typical against standard: +5.5%$15 more

Without the breakoutHolds

Drops the single biggest earner, (the) Gnorp Apologue (7.2% of the money): 1,102 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,10224 hits
Earned $100k+: 2.2 in 1001 in 46
Typical first-year earnings: $273
Chance against standard: -3.9%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 395 of 1,103.

Launches counted: 39513 hits
Earned $100k+: 3.3 in 1001 in 30
Typical first-year earnings: $257
Chance against standard: +45.2%1.0 more in 100
Typical against standard: -5.9%$16 less

Standard: Every indie paid launch tagged Incremental, 12 to 36 months old: 1,103 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 96 of 1,103 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, (the) Gnorp Apologue (7.2% of the money): 1,102 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 395 of 1,103.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cute + Incremental moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.