Comparables
LeadersTop earner, share of the moneyFree until launch
Lens checkChanged recently. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.
Open free previewTicker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Cute + Stylized
Games tagged both Cute and Stylized: 253 indie paid launches, 4 of them earned $100k+ in their first year.
Showing Cute + Stylized priced $10 to $20.
The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.
Cute + Stylized trails both its tags: 3 of its 26 launches earned $100k+ priced $10 to $20, against 16.3 in 100 for Cute and 15.7 in 100 for Stylized.
Small sample: 26 launches, 3 hits.
Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.
The overlap is this niche: the 26 games tagged both Cute and Stylized priced $10 to $20. 11.5 in 100 of them earned $100k+, against 16.5 for Cute-only games and 16.2 for Stylized-only games, so games with both tags did worse than games with either tag alone.
Both: 26 games priced $10 to $20; 11.5 in 100 earned $100k+, typical first-year earnings $5,786.
Circle areas follow launch counts; the gold overlap is exactly the pair's 26 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.
Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.
Top earner, share of the moneyFree until launch
Lens checkChanged recently. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.
Open free previewFree until launch: one click opens the card.
Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.
Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.
The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.
Cute + Stylized is changed recently: Last 18 months moves the answer by more than a quarter. It holds in 2 of 3.
| This pair | BaseStandardevery launch | West-facing view249 of 253 launches | Without the breakout252 of 253 launches | Last 18 months144 of 253 launches |
|---|---|---|---|---|
| Launches counted | 2534 hits | 2494 hits | 2523 hits | 1441 hits |
| Earned $100k+ | 1.6 in 1001 in 63 | 1.6 in 1001 in 63 | 1.2 in 1001 in 83 | 0.7 in 1001 in 143 |
| Typical first-year earnings | $364top tenth $5,760+ | $364 | $364 | $303 |
| Chance against standard | the yardstick | 0.0%no change | -25.0%0.4 fewer in 100 | -56.3%0.9 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -16.8%$61 less |
| Does it hold? | The base view | Holds | Holds | Moves the answer |
Every indie paid launch tagged both Cute and Stylized, 6 to 30 months old: 253 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 4 of 253 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Critter Cove (41.3% of the money): 252 launches left.
Keeps only launches 18 months old or newer: 144 of 253.
Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Cute | BaseStandardevery launch | West-facing view4,089 of 4,279 launches | Without the breakout4,278 of 4,279 launches | Last 18 months2,326 of 4,279 launches |
|---|---|---|---|---|
| Launches counted | 4,279218 hits | 4,089200 hits | 4,278217 hits | 2,326111 hits |
| Earned $100k+ | 5.1 in 1001 in 20 | 4.9 in 1001 in 20 | 5.1 in 1001 in 20 | 4.8 in 1001 in 21 |
| Typical first-year earnings | $725top tenth $28,533+ | $727 | $725 | $642 |
| Chance against standard | the yardstick | -3.9%0.2 fewer in 100 | 0.0%no change | -5.9%0.3 fewer in 100 |
| Typical against standard | the yardstick | +0.3%$2 more | 0.0%no change | -11.4%$83 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.
Keeps only launches 18 months old or newer: 2,326 of 4,279.
Stylized holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Stylized | BaseStandardevery launch | West-facing view1,493 of 1,525 launches | Without the breakout1,524 of 1,525 launches | Last 18 months875 of 1,525 launches |
|---|---|---|---|---|
| Launches counted | 1,52558 hits | 1,49357 hits | 1,52457 hits | 87528 hits |
| Earned $100k+ | 3.8 in 1001 in 26 | 3.8 in 1001 in 26 | 3.7 in 1001 in 27 | 3.2 in 1001 in 31 |
| Typical first-year earnings | $405top tenth $12,445+ | $405 | $405 | $404 |
| Chance against standard | the yardstick | 0.0%no change | -2.6%0.1 fewer in 100 | -15.8%0.6 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -0.2%$1 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Stylized, 6 to 30 months old: 1,525 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 32 of 1,525 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Cairn (18.1% of the money): 1,524 launches left.
Keeps only launches 18 months old or newer: 875 of 1,525.
A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.
Alerts when Cute + Stylized moves, comparables the day they land, and every lens for every pair and price. Free until launch.
Keep gold access after launch: alerts, comparables, every lens.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.