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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Dark + Horror

Niche

Dark + Horror

Games tagged both Dark and Horror: 705 indie paid launches, 40 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Dark + Horror priced $10 to $20, hiding samples under 100 launches. This filter changes the answer: at all prices the pair is about level with Dark and is about level with Horror; priced $10 to $20 it has too few launches to read.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

66 launches, under your minimum sample of 100.

Pick another price band, or lower the minimum sample.

TIEA tie
Tag onemood tagDark
21.5in 100 earned
$100k+
Odds21.5 in 100
Typical earnings$11,698
Launches149 / 32 hits
Pairno reading
--No reading
This pairDark + Horror
--too few
to read
Odds--
Typical earnings--
Launches66

66 launches, under your minimum sample of 100.

TIEA tie
Tag twoHorror
19.1in 100 earned
$100k+
Odds19.1 in 100
Typical earnings$9,724
Launches345 / 66 hits
Pairno reading
All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 2 in 100 all indie at $10 to $20Dark is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 66 games tagged both Dark and Horror priced $10 to $20. 25.8 in 100 of them earned $100k+, against 18.1 in 100 for Dark-only games and 17.6 in 100 for Horror-only games, so games with both tags did better than games with either tag alone.

Both: 66 games priced $10 to $20; 25.8 in 100 earned $100k+, typical first-year earnings $12,096.

Circle areas follow launch counts; the gold overlap is exactly the pair's 66 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

No, I'm not a Humanleads this pair19.6%
PairNo, I'm not a Human19.6%
DarkNo, I'm not a Human12.2%
HorrorLethal Company20.0%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Dark + Horror

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • No, I'm not a Human earned 19.6% of the estimated first-year money of the 705 Dark + Horror launches.
  • It also leads Dark, with 12.2% of that tag's money.
  • Horror is led by Lethal Company, with 20.0% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Dark + Horror holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Dark + Horror through every lens, all prices
This pairBaseStandardevery launchWest-facing view692 of 705 launchesWithout the breakout704 of 705 launchesLast 18 months186 of 705 launches
Launches counted70540 hits69239 hits70439 hits18610 hits
Earned $100k+5.7 in 1001 in 185.6 in 1001 in 185.5 in 1001 in 185.4 in 1001 in 19
Typical first-year earnings$1,011top tenth $34,906+$1,002$1,011$1,030
Chance against standardthe base-0.7%no change-2.4%0.1 fewer in 100-5.2%0.3 fewer in 100
Typical against standardthe base-0.9%$9 less0.0%no change+1.9%$19 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Dark and Horror, 12 to 36 months old: 705 launches.

Launches counted
70540 hits
Earned $100k+
5.7 in 1001 in 18
Typical first-year earnings
$1,011top tenth $34,906+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 13 of 705 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
69239 hits
Earned $100k+
5.6 in 1001 in 18
Typical first-year earnings
$1,002
Chance against standard
-0.7%no change
Typical against standard
-0.9%$9 less
Without the breakoutHolds

Drops the single biggest earner, No, I'm not a Human (19.6% of the money): 704 launches left. It moves the answer when that one game earned over half the money.

Launches counted
70439 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$1,011
Chance against standard
-2.4%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 186 of 705.

Launches counted
18610 hits
Earned $100k+
5.4 in 1001 in 19
Typical first-year earnings
$1,030
Chance against standard
-5.2%0.3 fewer in 100
Typical against standard
+1.9%$19 more
Standard
Every indie paid launch tagged both Dark and Horror, 12 to 36 months old: 705 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 13 of 705 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, No, I'm not a Human (19.6% of the money): 704 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 186 of 705.

Dark holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Dark through every lens, all prices
DarkBaseStandardevery launchWest-facing view1,200 of 1,223 launchesWithout the breakout1,222 of 1,223 launchesLast 18 months340 of 1,223 launches
Launches counted1,22367 hits1,20065 hits1,22266 hits34019 hits
Earned $100k+5.5 in 1001 in 185.4 in 1001 in 185.4 in 1001 in 195.6 in 1001 in 18
Typical first-year earnings$843top tenth $31,969+$844$843$861
Chance against standardthe base-1.1%0.1 fewer in 100-1.4%0.1 fewer in 100+2.0%0.1 more in 100
Typical against standardthe base+0.1%$1 more0.0%no change+2.1%$18 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Dark, 12 to 36 months old: 1,223 launches.

Launches counted
1,22367 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$843top tenth $31,969+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 23 of 1,223 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,20065 hits
Earned $100k+
5.4 in 1001 in 18
Typical first-year earnings
$844
Chance against standard
-1.1%0.1 fewer in 100
Typical against standard
+0.1%$1 more
Without the breakoutHolds

Drops the single biggest earner, No, I'm not a Human (12.2% of the money): 1,222 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,22266 hits
Earned $100k+
5.4 in 1001 in 19
Typical first-year earnings
$843
Chance against standard
-1.4%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 340 of 1,223.

Launches counted
34019 hits
Earned $100k+
5.6 in 1001 in 18
Typical first-year earnings
$861
Chance against standard
+2.0%0.1 more in 100
Typical against standard
+2.1%$18 more
Standard
Every indie paid launch tagged Dark, 12 to 36 months old: 1,223 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 23 of 1,223 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, No, I'm not a Human (12.2% of the money): 1,222 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 340 of 1,223.

Horror holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Horror through every lens, all prices
HorrorBaseStandardevery launchWest-facing view2,989 of 3,137 launchesWithout the breakout3,136 of 3,137 launchesLast 18 months883 of 3,137 launches
Launches counted3,137173 hits2,989168 hits3,136172 hits88346 hits
Earned $100k+5.5 in 1001 in 185.6 in 1001 in 185.5 in 1001 in 185.2 in 1001 in 19
Typical first-year earnings$1,010top tenth $33,268+$1,021$1,010$918
Chance against standardthe base+1.9%0.1 more in 100-0.5%no change-5.5%0.3 fewer in 100
Typical against standardthe base+1.1%$11 more0.0%no change-9.1%$92 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Horror, 12 to 36 months old: 3,137 launches.

Launches counted
3,137173 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$1,010top tenth $33,268+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,137 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2,989168 hits
Earned $100k+
5.6 in 1001 in 18
Typical first-year earnings
$1,021
Chance against standard
+1.9%0.1 more in 100
Typical against standard
+1.1%$11 more
Without the breakoutHolds

Drops the single biggest earner, Lethal Company (20.0% of the money): 3,136 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,136172 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$1,010
Chance against standard
-0.5%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 883 of 3,137.

Launches counted
88346 hits
Earned $100k+
5.2 in 1001 in 19
Typical first-year earnings
$918
Chance against standard
-5.5%0.3 fewer in 100
Typical against standard
-9.1%$92 less
Standard
Every indie paid launch tagged Horror, 12 to 36 months old: 3,137 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,137 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Lethal Company (20.0% of the money): 3,136 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 883 of 3,137.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Dark + Horror moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.