Tag pairdata 30 Sep 2026
Funny + Colorful: a typical launch earns $555 in its first year
That is the median of 133 indie paid launches, 2024 Q4 to 2025 Q3. 18 of 252 matured launches earned $100k or more, against 13.0 expected for their price and launch quarter. Releases rose 12% on the year before: 183 against 163.
- Price
- $555 median of 133 launches
- Price vs a year earlier
- −42.8% four quarters on the four before
- Releases, 12 months
- 183 163 the year before
- Upcoming games
- 467 coming soon on Steam
- Games on the store
- 1,378 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.12%share of upcoming wishlist heat | 0.09% to 0.15% | 27 ranked of 468 upcoming gameswishlist rank 30 Sep 2026 | #1,551 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 1.31xhits against expected | 0.96x to 1.81x | 252 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #1,308 of 6,324pairs on this board |
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.
| +25%player demand against new supply, relative to Steam | +1% to +53% | 55 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #625 of 2,361pairs on this board |
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.
| +3%review growth against same-age games | −5% to +11% | 55 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,828 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 252
- Hit rate
- 7.1%5.1% to 10.0%
- Expected rate
- 5.2%
- Against expected
- 1.31x0.96x to 1.81x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
252 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $485
- Top tenth
- $25,866
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +12%
- Against Steam
- −17%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- MECCHA CHAMELEON (opens the Steam store)2026 · 79,630 reviews, 87% positiveest. $9.3M
- Snufkin: Melody of Moominvalley (opens the Steam store)2024 · 3,391 reviews, 97% positiveest. $2.3M
- Penny’s Big Breakaway (opens the Steam store)2024 · 1,067 reviews, 79% positiveest. $648k
- Among Us 3D (opens the Steam store)2025 · 3,078 reviews, 72% positiveest. $623k
- Great God Grove (opens the Steam store)2024 · 1,384 reviews, 98% positiveest. $560k
- Yellow Taxi Goes Vroom (opens the Steam store)2024 · 1,627 reviews, 97% positiveest. $560k
- Guilty as Sock! (opens the Steam store)2025 · 4,865 reviews, 89% positiveest. $542k
- Slackers - Carts of Glory (opens the Steam store)2024 · 1,988 reviews, 91% positiveest. $523k
More with Funny
pairs with Funny- Co-op + Funny$5,64452 launches priced, 130 releases in 12 months
- Online Co-Op + Funny$5,38258 launches priced, 166 releases in 12 months
- Funny + Romance$4,86732 launches priced, 30 releases in 12 months
- Funny + Life Sim$2,42933 launches priced, 72 releases in 12 months
- Story Rich + Funny$2,42495 launches priced, 113 releases in 12 months
- Exploration + Funny$2,386110 launches priced, 181 releases in 12 months
More with Colorful
pairs with Colorful- Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
- Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
- Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
- Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
- Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
- Magic + Colorful$1,66832 launches priced, 38 releases in 12 months
Verdicts
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