Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Horror + Thriller
Games tagged both Horror and Thriller: 392 indie paid launches, 12 of them earned $100k+ in their first year.
Showing Horror + Thriller priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Horror and is about level with Thriller; priced $10 to $20 it is too small to compare with Horror and is too small to compare with Thriller.
The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.
Horror + Thriller is too small to compare with Horror and is too small to compare with Thriller: 3 of its 29 launches earned $100k+ priced $10 to $20, against 22.2 in 100 for Horror and 13.5 in 100 for Thriller.
Small sample: 29 launches, 3 hits.
Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.
The overlap is this niche: the 29 games tagged both Horror and Thriller priced $10 to $20. 3 of 29 of them earned $100k+, against 23.3 in 100 for Horror-only games and 4 of 23 for Thriller-only games, so the mix is too small to compare with Horror alone and is too small to compare with Thriller alone.
Both: 29 games priced $10 to $20; 3 of 29 earned $100k+, odds by size $1k+ 21 of 29 launches · $10k+ 14 of 29 launches · $100k+ 3 of 29 launches.
Circle areas follow launch counts; the gold overlap is exactly the pair's 29 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.
Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.
Top earner, share of the moneyFree until launch
Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.
Open free previewFree until launch: one click opens the card.
Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.
Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.
The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.
Horror + Thriller holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.
| This pair | BaseStandardevery launch | West-facing view361 of 392 launches | Without the breakout391 of 392 launches | Last 18 months129 of 392 launches |
|---|---|---|---|---|
| Launches counted | 39212 hits | 36112 hits | 39111 hits | 1295 hits |
| Earned $100k+ | 3.1 in 1001 in 33 | 3.3 in 1001 in 30 | 2.8 in 1001 in 36 | 3.9 in 1001 in 26 |
| Typical first-year earnings | $1,395top tenth $24,417+ | $1,395 | $1,363 | $1,091 |
| Chance against standard | the base | +8.6%0.3 more in 100 | -8.1%0.2 fewer in 100 | +26.6%0.8 more in 100 |
| Typical against standard | the base | 0.0%no change | -2.3%$32 less | -21.8%$304 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged both Horror and Thriller, 12 to 36 months old: 392 launches.
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 31 of 392 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, The Drifter (26.2% of the money): 391 launches left. It moves the answer when that one game earned over half the money.
Keeps only launches 18 months old or newer: 129 of 392.
Horror is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.
| Horror | BaseStandardevery launch | West-facing view3,137 of 3,283 launches | Without the breakout3,282 of 3,283 launches | Last 18 months1,000 of 3,283 launches |
|---|---|---|---|---|
| Launches counted | 3,283193 hits | 3,137189 hits | 3,282192 hits | 1,00058 hits |
| Earned $100k+ | 5.9 in 1001 in 17 | 6.0 in 1001 in 17 | 5.9 in 1001 in 17 | 5.8 in 1001 in 17 |
| Typical first-year earnings | $1,005top tenth $35,503+ | $1,023 | $1,005 | $942 |
| Chance against standard | the base | +2.5%0.1 more in 100 | -0.5%no change | -1.3%0.1 fewer in 100 |
| Typical against standard | the base | +1.8%$18 more | 0.0%no change | -6.3%$63 less |
| Does it hold? | The base view | Moves the answer | Holds | Holds |
Every indie paid launch tagged Horror, 12 to 36 months old: 3,283 launches.
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 146 of 3,283 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, R.E.P.O. (17.8% of the money): 3,282 launches left. It moves the answer when that one game earned over half the money.
Keeps only launches 18 months old or newer: 1,000 of 3,283.
Thriller holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.
| Thriller | BaseStandardevery launch | West-facing view482 of 520 launches | Without the breakout519 of 520 launches | Last 18 months168 of 520 launches |
|---|---|---|---|---|
| Launches counted | 52020 hits | 48218 hits | 51919 hits | 1688 hits |
| Earned $100k+ | 3.8 in 1001 in 26 | 3.7 in 1001 in 27 | 3.7 in 1001 in 27 | 4.8 in 1001 in 21 |
| Typical first-year earnings | $1,163top tenth $28,745+ | $1,150 | $1,150 | $1,147 |
| Chance against standard | the base | -2.9%0.1 fewer in 100 | -4.8%0.2 fewer in 100 | +23.8%0.9 more in 100 |
| Typical against standard | the base | -1.1%$13 less | -1.1%$13 less | -1.4%$16 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Thriller, 12 to 36 months old: 520 launches.
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 38 of 520 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, The Drifter (15.6% of the money): 519 launches left. It moves the answer when that one game earned over half the money.
Keeps only launches 18 months old or newer: 168 of 520.
A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.
Alerts when Horror + Thriller moves, comparables the day they land, and every lens for every pair and price. Free until launch.
Keep gold access after launch: alerts, comparables, every lens.
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