Tag pairdata 30 Sep 2026

Mystery + Multiple Endings: a typical launch earns $1,517 in its first year

That is the median of 70 indie paid launches, 2024 Q4 to 2025 Q3. 21 of 164 matured launches earned $100k or more, against 12.0 expected for their price and launch quarter. Releases rose 83% on the year before: 137 against 75.

China market: over 35% of reviews are Chinese

Price: $1,517
Price vs a year earlier: −42.3%
Releases, 12 months: 137
Upcoming games: 314
Games on the store: 780

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Mystery + Multiple Endings on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.36%share of upcoming wishlist heat	0.10% to 0.77%	25 ranked of 314 upcoming gameswishlist rank 30 Sep 2026	#4,674 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	1.60xhits against expected	1.20x to 2.14x	164 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,857 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure China market: over 35% of reviews are Chinese	−24%player demand against new supply, relative to Steam	−44% to −1%	43 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,084 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	−3%review growth against same-age games	−14% to +10%	43 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#2,171 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 21
Expected: 12.0

Launches: 164
Hit rate: 12.8%8.0% to 18.3%
Expected rate: 7.3%
Against expected: 1.60x1.20x to 2.14x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

164 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $83
Median: $1,214
Top tenth: $131,115

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 137
Prior 12 months: 75

Change: +83%
Against Steam: +29%after Steam-wide growth, shrunk by 5 releases

Parent tags

MysteryNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Multiple EndingsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Mystery

pairs with Mystery

Mystery + Choices Matter$6,00949 launches priced, 114 releases in 12 months
Anime + Mystery$5,55743 launches priced, 65 releases in 12 months
Mystery + Female Protagonist$5,30753 launches priced, 76 releases in 12 months
Detective + Mystery$5,207106 launches priced, 184 releases in 12 months
Cinematic + Mystery$4,60234 launches priced, 41 releases in 12 months
Surreal + Mystery$4,52440 launches priced, 57 releases in 12 months

Every pair with Mystery

More with Multiple Endings

pairs with Multiple Endings

Multiple Endings + Dating Sim$6,57961 launches priced, 96 releases in 12 months
Multiple Endings + LGBTQ+$5,85936 launches priced, 48 releases in 12 months
Anime + Multiple Endings$4,54757 launches priced, 118 releases in 12 months
RPG + Multiple Endings$3,943122 launches priced, 197 releases in 12 months
Multiple Endings + Immersive Sim$3,52746 launches priced, 40 releases in 12 months
Romance + Multiple Endings$3,17648 launches priced, 110 releases in 12 months

Every pair with Multiple Endings

Verdicts

in development

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