Tag pairdata 30 Sep 2026

Platformer + Colorful: a typical launch earns $303 in its first year

That is the median of 158 indie paid launches, 2024 Q4 to 2025 Q3. 13 of 323 matured launches earned $100k or more, against 17.6 expected for their price and launch quarter. Releases rose 16% on the year before: 228 against 197.

Price: $303
Price vs a year earlier: +25.1%
Releases, 12 months: 228
Upcoming games: 549
Games on the store: 1,767

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Platformer + Colorful on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.31%share of upcoming wishlist heat	0.13% to 0.54%	32 ranked of 549 upcoming gameswishlist rank 30 Sep 2026	#750 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.78xhits against expected	0.55x to 1.12x	323 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,271 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+32%player demand against new supply, relative to Steam	+13% to +58%	51 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#453 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+12%review growth against same-age games	+3% to +24%	51 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#219 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 13
Expected: 17.6

Launches: 323
Hit rate: 4.0%2.6% to 6.9%
Expected rate: 5.5%
Against expected: 0.78x0.55x to 1.12x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

323 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $243
Top tenth: $11,881

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 228
Prior 12 months: 197

Change: +16%
Against Steam: −15%after Steam-wide growth, shrunk by 5 releases

Parent tags

PlatformerGenre pageRanked on every board, with its best pairs.
ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Platformer

pairs with Platformer

Platformer + Co-op$4,47231 launches priced, 63 releases in 12 months
Platformer + Story Rich$3,03344 launches priced, 59 releases in 12 months
Platformer + Metroidvania$2,894105 launches priced, 124 releases in 12 months
Platformer + Hack and Slash$1,33433 launches priced, 54 releases in 12 months
Platformer + Female Protagonist$1,11270 launches priced, 94 releases in 12 months
Platformer + Horror$80736 launches priced, 49 releases in 12 months

Every pair with Platformer

More with Colorful

pairs with Colorful

Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months

Every pair with Colorful

Verdicts

in development

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