Tag pairdata 30 Sep 2026
Niches / Platformer / Family Friendly
Platformer + Family Friendly: a typical launch earns $485 in its first year
That is the median of 71 indie paid launches, 2024 Q4 to 2025 Q3. 4 of 128 matured launches earned $100k or more, against 10.2 expected for their price and launch quarter. Releases rose 8% on the year before: 93 against 86.
- Price
- $485 median of 71 launches
- Price vs a year earlier
- +139.8% four quarters on the four before
- Releases, 12 months
- 93 86 the year before
- Upcoming games
- 159 coming soon on Steam
- Games on the store
- 698 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 0.20%share of upcoming wishlist heat | 0.04% to 0.35% | 13 ranked of 159 upcoming gameswishlist rank 30 Sep 2026 | #5,068 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 0.53xhits against expected | 0.37x to 0.89x | 128 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #5,505 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 128
- Hit rate
- 3.1%0.7% to 4.7%
- Expected rate
- 7.9%
- Against expected
- 0.53x0.37x to 0.89x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
128 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $414
- Top tenth
- $10,670
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +8%
Parent tags
- PlatformerGenre pageRanked on every board, with its best pairs.
- Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Penny’s Big Breakaway (opens the Steam store)2024 · 1,067 reviews, 79% positiveest. $648k
- Promenade (opens the Steam store)2024 · 842 reviews, 94% positiveest. $341k
- Light Up The Town (opens the Steam store)2025 · 719 reviews, 95% positiveest. $218k
- Nikoderiko: The Magical World — Director’s Cut (opens the Steam store)2024 · 346 reviews, 82% positiveest. $210k
- Super Chipflake Ü: Quest for the Uncooked Schnitzel (opens the Steam store)2026 · 404 reviews, 96% positiveest. $164k
- My Little Pony: A Zephyr Heights Mystery (opens the Steam store)2024 · 127 reviews, 73% positiveest. $103k
- PaperKlay (opens the Steam store)2025 · 153 reviews, 88% positiveest. $46k
- A Corgi's Cozy Hike (opens the Steam store)2025 · 63 reviews, 100% positiveest. $26k
More with Platformer
pairs with Platformer- Platformer + Co-op$4,47231 launches priced, 63 releases in 12 months
- Platformer + Story Rich$3,03344 launches priced, 59 releases in 12 months
- Platformer + Metroidvania$2,894105 launches priced, 124 releases in 12 months
- Platformer + Hack and Slash$1,33433 launches priced, 54 releases in 12 months
- Platformer + Female Protagonist$1,11270 launches priced, 94 releases in 12 months
- Platformer + Horror$80736 launches priced, 49 releases in 12 months
More with Family Friendly
pairs with Family Friendly- Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
- Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
- Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
- Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
- Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
- Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months
Verdicts
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