Tag pairdata 30 Sep 2026

PvP + Online Co-Op: a typical launch earns $647 in its first year

That is the median of 59 indie paid launches, 2024 Q4 to 2025 Q3. 8 of 121 matured launches earned $100k or more, against 4.9 expected for their price and launch quarter. Releases rose 57% on the year before: 124 against 79.

Big publishers: over 85% from majors or $40+ games

Price: $647
Price vs a year earlier: +258.6%
Releases, 12 months: 124
Upcoming games: 382
Games on the store: 838

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

PvP + Online Co-Op on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.91%share of upcoming wishlist heat	0.18% to 1.88%	26 ranked of 382 upcoming gameswishlist rank 30 Sep 2026	#4,334 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. Big publishers: over 85% from majors or $40+ games	1.38xhits against expected	0.95x to 2.11x	121 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,037 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−13%player demand against new supply, relative to Steam	−31% to +21%	48 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,811 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−1%review growth against same-age games	−12% to +9%	48 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#867 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 8
Expected: 4.9

Launches: 121
Hit rate: 6.6%1.7% to 14.3%
Expected rate: 4.1%
Against expected: 1.38x0.95x to 2.11x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

121 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $20
Median: $707
Top tenth: $60,406

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 124
Prior 12 months: 79

Change: +57%
Against Steam: +13%after Steam-wide growth, shrunk by 5 releases

Parent tags

PvPNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Online Co-OpNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with PvP

pairs with PvP

RPG + PvP$1,53738 launches priced, 91 releases in 12 months
PvP + Funny$1,11269 launches priced, 197 releases in 12 months
PvP + Party Game$1,11243 launches priced, 282 releases in 12 months
Sports + PvP$92876 launches priced, 150 releases in 12 months
PvP + Cute$90972 launches priced, 100 releases in 12 months
Simulation + PvP$81051 launches priced, 114 releases in 12 months

Every pair with PvP

More with Online Co-Op

pairs with Online Co-Op

FPS + Online Co-Op$13,34030 launches priced, 50 releases in 12 months
Simulation + Online Co-Op$11,02868 launches priced, 133 releases in 12 months
Online Co-Op + Action Roguelike$7,94636 launches priced, 72 releases in 12 months
Exploration + Online Co-Op$7,08069 launches priced, 134 releases in 12 months
Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
Co-op + Online Co-Op$6,190195 launches priced, 381 releases in 12 months

Every pair with Online Co-Op

Verdicts

in development

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