Tag pairdata 30 Sep 2026
Niches / Retro / Minimalist
Retro + Minimalist: a typical launch earns $261 in its first year
That is the median of 36 indie paid launches, 2024 Q4 to 2025 Q3. 4 of 84 matured launches earned $100k or more, against 1.6 expected for their price and launch quarter. Releases rose 55% on the year before: 62 against 40.
- Price
- $261 median of 36 launches
- Price vs a year earlier
- −13.8% four quarters on the four before
- Releases, 12 months
- 62 40 the year before
- Upcoming games
- 82 coming soon on Steam
- Games on the store
- 397 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | Below this board's minimum sample, so not ranked. Needs 5 or more wishlist-ranked upcoming games. | |||
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 1.53xhits against expected | 1.05x to 2.52x | 84 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #670 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 84
- Hit rate
- 4.8%1.2% to 7.2%
- Expected rate
- 1.9%
- Against expected
- 1.53x1.05x to 2.52x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
84 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $242
- Top tenth
- $4,087
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +55%
Parent tags
- RetroNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- MinimalistNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Tiny Aquarium: Social Fishkeeping (opens the Steam store)2025 · 3,415 reviews, 95% positiveest. $502k
- Rift Wizard 2 (opens the Steam store)2024 · 744 reviews, 91% positiveest. $301k
- Golden Lap (opens the Steam store)2024 · 629 reviews, 86% positiveest. $191k
- Level Devil (opens the Steam store)2025 · 1,313 reviews, 91% positiveest. $186k
- Chronoquartz (opens the Steam store)2025 · 513 reviews, 98% positiveest. $104k
- Master Key (opens the Steam store)2024 · 247 reviews, 89% positiveest. $60k
- Idle Chapel (opens the Steam store)2026 · 207 reviews, 78% positiveest. $29k
- Stackflow (opens the Steam store)2025 · 201 reviews, 87% positiveest. $28k
More with Retro
pairs with Retro- Story Rich + Retro$3,28551 launches priced, 77 releases in 12 months
- Psychological Horror + Retro$1,59566 launches priced, 104 releases in 12 months
- Horror + Retro$1,574105 launches priced, 151 releases in 12 months
- Simulation + Retro$1,45461 launches priced, 124 releases in 12 months
- Retro + 1990's$1,41683 launches priced, 147 releases in 12 months
- Retro + Mystery$1,40436 launches priced, 59 releases in 12 months
More with Minimalist
pairs with Minimalist- First-Person + Minimalist$60444 launches priced, 69 releases in 12 months
- Minimalist + Logic$53692 launches priced, 133 releases in 12 months
- Simulation + Minimalist$51592 launches priced, 239 releases in 12 months
- Minimalist + Idler$44444 launches priced, 144 releases in 12 months
- Exploration + Minimalist$38360 launches priced, 86 releases in 12 months
- Adventure + Minimalist$32279 launches priced, 114 releases in 12 months
Verdicts
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