Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
201,879
on 11 Nov 2026

Niches 2 Nov

Of 1,114 niches with 30+ launches at $10 to $20, 504 beat the 21 in 100 base rate. Price moves the odds most: 1 in 230 under $5, 44 in 100 at $20 to $40.504 of 1,114 niches beat the 21 in 100 base rate.504 beat the base rate.

Typical launch, all prices, first year $562

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 2 Nov 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Cozy + Relaxing, 60 in 100. 1,114 match.Steady marketsHolds in every lens and no single game owns it.Now: Co-op + First-Person, 55 in 100. 397 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Economy + Management, $50,666 typical. 1,114 match.Biggest upsideWhat the top tenth earned at least.Now: First-Person + Immersive Sim, $919k top 1 in 10. 574 match.Proven at scale100+ launches and above the base rate.Now: Economy + Simulation, 39 in 100. 58 match.Busiest marketsMost launches first: where the competition is.Now: Action + Adventure, 389 launches. 1,114 match.
Hide one-hit markets241 outHide small samples540 out

1,114 of 4,709 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 21 in 100891 of 4,337 $11,233$290,970 4,337
1 60 in 100 earned $100k+, from 53 launches 60 in 10032 hits under 100 under 100 53 Audience Pin Cozy + Relaxing
2 58 in 100 earned $100k+, from 53 launches 58 in 10031 hits under 100 under 100 53 Audience Pin Casual + Cozy
3 55 in 100 earned $100k+, from 31 launches 55 in 10017 hits under 100 under 100 31 Small Pin Co-op + First-Person
4 53 in 100 earned $100k+, from 34 launches 53 in 10018 hits under 100 under 100 34 Small Pin Base Building + Tower Defense
5 52 in 100 earned $100k+, from 33 launches 52 in 10017 hits under 100 under 100 33 Small Pin Online Co-Op + Simulation
6 51 in 100 earned $100k+, from 37 launches 51 in 10019 hits under 100 under 100 37 Small Pin Cozy + Simulation
7 50 in 100 earned $100k+, from 32 launches 50 in 10016 hits under 100 under 100 32 1-hitSmall Pin Automation + Crafting
8 50 in 100 earned $100k+, from 32 launches 50 in 10016 hits under 100 under 100 32 1-hitSmall Pin Shop Keeper + Simulation
9 49 in 100 earned $100k+, from 55 launches 49 in 10027 hits under 100 under 100 55 1-hit Pin Economy + Immersive Sim
10 49 in 100 earned $100k+, from 51 launches 49 in 10025 hits under 100 under 100 51 1-hit Pin Base Building + City Builder
11 47 in 100 earned $100k+, from 36 launches 47 in 10017 hits under 100 under 100 36 Small Pin Life Sim + Open World
12 47 in 100 earned $100k+, from 53 launches 47 in 10025 hits under 100 under 100 53 none Pin Economy + Sandbox
13 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits under 100 under 100 34 Small Pin Automation + Sandbox
14 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits under 100 under 100 34 Small Pin Cinematic + Story Rich
15 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits under 100 under 100 34 SmallAudience Pin Cooking + Simulation
16 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits under 100 under 100 34 Small Pin First-Person + Multiplayer
17 46 in 100 earned $100k+, from 41 launches 46 in 10019 hits under 100 under 100 41 Small Pin Economy + Resource Management
18 46 in 100 earned $100k+, from 54 launches 46 in 10025 hits under 100 under 100 54 1-hitAudience Pin First-Person + Management
19 45 in 100 earned $100k+, from 31 launches 45 in 10014 hits under 100 under 100 31 1-hitSmall Pin City Builder + Resource Management
20 45 in 100 earned $100k+, from 78 launches 45 in 10035 hits under 100 under 100 78 none Pin Multiplayer + Online Co-Op
21 45 in 100 earned $100k+, from 47 launches 45 in 10021 hits under 100 under 100 47 Small Pin Cozy + Cute
22 44 in 100 earned $100k+, from 36 launches 44 in 10016 hits under 100 under 100 36 1-hitSmall Pin Automation + Simulation
23 44 in 100 earned $100k+, from 32 launches 44 in 10014 hits under 100 under 100 32 1-hitSmall Pin Deckbuilding + Turn-Based Combat
24 44 in 100 earned $100k+, from 39 launches 44 in 10017 hits under 100 under 100 39 1-hitSmall Pin City Builder + Sandbox
25 43 in 100 earned $100k+, from 51 launches 43 in 10022 hits under 100 under 100 51 none Pin Building + Economy
Show 25 moreShowing 25 of 1,114 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.