Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 3,329 niches with 10+ launches at $10 to $20, 500 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.500 of 3,329 niches beat the 18 in 100 base rate.500 beat the base rate.

Typical launch, all prices, first year $540

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 57 in 100. 1,115 match.Steady marketsHolds in every lens and no single game owns it.Now: Cinematic + Story Rich, 52 in 100. 362 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $133,868 typical. 1,115 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.1M top 1 in 10. 563 match.Proven at scale100+ launches and above the base rate.Now: Economy + Simulation, 36 in 100. 57 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,115 match.
Hide one-hit markets984 outHide small samples2,766 out

3,329 of 4,634 niches have 10+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 18 in 100758 of 4,301 $8,234$217,858 4,301
1 none of 72 launches earned $100k+ 0 of 72no hits $766 $3,377 72 none Pin 2D + Hidden Object
2 none of 50 launches earned $100k+ 0 of 50no hits $1,065 $19,804 50 1-hit Pin 3D Platformer + Casual
3 none of 45 launches earned $100k+ 0 of 45no hits $766 $3,065 45 Small Pin Fantasy + Hidden Object
4 none of 37 launches earned $100k+ 0 of 37no hits $2,352 $21,859 37 Small Pin Immersive Sim + VR
5 none of 36 launches earned $100k+ 0 of 36no hits $4,456 $68,951 36 Small Pin Sports + Strategy
6 none of 35 launches earned $100k+ 0 of 35no hits $1,823 $14,174 35 Small Pin Arcade + VR
7 none of 33 launches earned $100k+ 0 of 33no hits $4,597 $54,167 33 1-hitSmall Pin Casual + LGBTQ+
8 none of 33 launches earned $100k+ 0 of 33no hits $8,862 $54,969 33 Small Pin Physics + Puzzle
9 none of 32 launches earned $100k+ 0 of 32no hits $1,192 $46,818 32 Small Pin Puzzle + Time Management
10 none of 31 launches earned $100k+ 0 of 31no hits $1,533 $16,392 31 1-hitSmall Pin 2D + Magic
11 none of 28 launches earned $100k+ 0 of 28no hits $878 $10,455 28 Small Pin Arcade + Family Friendly
12 none of 28 launches earned $100k+ 0 of 28no hits $4,705 $59,200 28 Small Pin Family Friendly + Strategy
13 none of 28 launches earned $100k+ 0 of 28no hits $6,398 $39,705 28 1-hitSmall Pin PvE + RPG
14 none of 27 launches earned $100k+ 0 of 27no hits $10,245 $83,156 27 1-hitSmall Pin Exploration + Family Friendly
15 none of 26 launches earned $100k+ 0 of 26no hits $1,620 $17,186 26 Small Pin 3D Platformer + Arcade
16 none of 26 launches earned $100k+ 0 of 26no hits $7,336 $37,930 26 Small Pin Anime + Comedy
17 none of 25 launches earned $100k+ 0 of 25no hits $1,891 $14,008 25 Small Pin Casual + Linear
18 none of 25 launches earned $100k+ 0 of 25no hits $1,569 $31,603 25 1-hitSmall Pin Magic + Story Rich
19 none of 24 launches earned $100k+ 0 of 24no hits $4,322 $11,875 24 1-hitSmall Pin 3D + Puzzle Platformer
20 none of 24 launches earned $100k+ 0 of 24no hits $1,620 $20,754 24 SmallAudience Pin Card Battler + Casual
21 none of 24 launches earned $100k+ 0 of 24no hits $8,356 $62,625 24 Small Pin Military + Strategy
22 none of 24 launches earned $100k+ 0 of 24no hits $2,029 $80,468 24 1-hitSmall Pin Real Time Tactics + Simulation
23 none of 24 launches earned $100k+ 0 of 24no hits $4,258 $20,773 24 Small Pin Romance + Text-Based
24 none of 23 launches earned $100k+ 0 of 23no hits $928 $13,415 23 1-hitSmall Pin 2.5D + Casual
25 3D + Linearnone of 23 launches earned $100k+ 0 of 23no hits $689 $20,408 23 Small Pin 3D + Linear

none of 23 launches earned $100k+ at $10 to $20.

Base rate at $10 to $20: 18 in 100 (758 of 4,301 launches earned $100k+).

Typical first year $689; the top 1 in 10 earned at least $20,408.

Lens check, all pricesHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

  • SmallOnly 23 launches at $10 to $20: one or two games swing the odds.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices2 of 294 launches294$338
Under $51 of 190 launches190$226
$5 to $100 of 69 launches69$405
$10 to $200 of 23 launches23$689
$20 to $401 of 12 launches12$6,079

Grey: under 30 launches or 5 hits at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • 3Dstyle tag14 in 100 earned $100k+, from 797 launches
  • Linearstyle tag3 of 86 launches earned $100k+
Open niche pageCheck this idea
Show 25 moreShowing 25 of 3,329 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.