Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 3,337 niches with 10+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 3,337 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Economy + Management, $51,218 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: First-Person + Immersive Sim, $903k top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets0 outHide small samples287 outHolds in every lens+2,803 if off

3,337 of 4,635 niches have 10+ launches at $10 to $20. 534 match the search and chips. Sorted by chance of $100k+, lowest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 none of 71 launches earned $100k+ 0 of 71no hits under 100 under 100 71 none Pin 2D + Hidden Object
2 none of 15 launches earned $100k+ 0 of 15no hits under 100 under 100 15 Small Pin Incremental + Point & Click
3 none of 14 launches earned $100k+ 0 of 14no hits under 100 under 100 14 Small Pin Idler + Simulation
4 none of 14 launches earned $100k+ 0 of 14no hits under 100 under 100 14 Small Pin Simulation + Walking Simulator
5 2 of 80 launches earned $100k+ 2 of 802 hits under 100 under 100 80 none Pin Hidden Object + Point & Click
6 4 of 124 launches earned $100k+ 4 of 1244 hits $1,150 $18,907 124 none Pin Arcade + Casual
7 2 of 62 launches earned $100k+ 2 of 622 hits under 100 under 100 62 none Pin Adventure + Puzzle Platformer
8 1 in 25 earned $100k+, from 126 launches 1 in 255 hits $2,044 $43,725 126 none Pin Casual + Point & Click
9 4 of 98 launches earned $100k+ 4 of 984 hits under 100 under 100 98 none Pin Adventure + Hidden Object
10 1 of 24 launches earned $100k+ 1 of 241 hit under 100 under 100 24 Small Pin Casual + Retro
11 1 of 23 launches earned $100k+ 1 of 231 hit under 100 under 100 23 Small Pin Casual + Horror
12 1 in 21 earned $100k+, from 107 launches 1 in 215 hits $1,328 $20,735 107 none Pin Casual + Hidden Object
13 1 in 21 earned $100k+, from 126 launches 1 in 216 hits $1,533 $37,244 126 none Pin Hidden Object + Puzzle
14 3 of 58 launches earned $100k+ 3 of 583 hits under 100 under 100 58 none Pin Adventure + Cartoony
15 1 in 19 earned $100k+, from 95 launches 1 in 195 hits under 100 under 100 95 none Pin 3D + 3D Platformer
16 3 of 55 launches earned $100k+ 3 of 553 hits under 100 under 100 55 none Pin 3D + Sports
17 1 in 18 earned $100k+, from 145 launches 1 in 188 hits $4,170 $61,149 145 none Pin Casual + Visual Novel
18 1 in 18 earned $100k+, from 105 launches 1 in 186 hits $1,803 $52,382 105 none Pin Casual + Fantasy
19 1 of 17 launches earned $100k+ 1 of 171 hit under 100 under 100 17 Small Pin Cute + Hidden Object
20 2 of 30 launches earned $100k+ 2 of 302 hits under 100 under 100 30 Small Pin 2D + Linear
21 3 of 44 launches earned $100k+ 3 of 443 hits under 100 under 100 44 Small Pin Arcade + Pixel Graphics
22 4 of 58 launches earned $100k+ 4 of 584 hits under 100 under 100 58 none Pin Casual + Interactive Fiction
23 2 of 28 launches earned $100k+ 2 of 282 hits under 100 under 100 28 Small Pin First-Person + Hidden Object
24 1 in 14 earned $100k+, from 68 launches 1 in 145 hits under 100 under 100 68 none Pin Action-Adventure + Casual
25 4 of 52 launches earned $100k+ 4 of 524 hits under 100 under 100 52 none Pin Exploration + Hidden Object
Show 25 moreShowing 25 of 534 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.