Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Building + Sandboxabout 2.0 times the 19 in 100 base rate38 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Loads the 30+ launches view.Biggest typical yearWhat the middle launch earned, highest first.Loads the 30+ launches view.Biggest upsideWhat the top tenth earned at least.Loads the 30+ launches view.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Loads the 30+ launches view.
207 of 5,145 niches have 100+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Hidden Object + Point & Click1 in 34 earned $100k+, from 103 launches | 1 in 343 hits | $1,214 | $9,310 | 103 | none | Pin Hidden Object + Point & Click |
| 2 | Arcade + Casual1 in 31 earned $100k+, from 124 launches | 1 in 314 hits | $1,214 | $18,213 | 124 | none | Pin Arcade + Casual |
| 3 | Adventure + Hidden Object1 in 31 earned $100k+, from 123 launches | 1 in 314 hits | $1,214 | $26,261 | 123 | none | Pin Adventure + Hidden Object |
| 4 | Adventure + Choose Your Own Adventure1 in 22 earned $100k+, from 129 launches | 1 in 226 hits | $3,643 | $73,673 | 129 | none | Pin Adventure + Choose Your Own Adventure |
| 5 | Casual + Visual Novel1 in 21 earned $100k+, from 147 launches | 1 in 217 hits | $3,561 | $46,957 | 147 | none | Pin Casual + Visual Novel |
| 6 | Casual + Point & Click1 in 20 earned $100k+, from 141 launches | 1 in 207 hits | $1,619 | $33,997 | 141 | none | Pin Casual + Point & Click |
| 7 | Hidden Object + Puzzle1 in 20 earned $100k+, from 141 launches | 1 in 207 hits | $1,214 | $26,261 | 141 | none | Pin Hidden Object + Puzzle |
| 8 | Casual + Fantasy1 in 20 earned $100k+, from 120 launches | 1 in 206 hits | $1,214 | $28,533 | 120 | none | Pin Casual + Fantasy |
| 9 | Fantasy + Story Rich1 in 19 earned $100k+, from 113 launches | 1 in 196 hits | $2,024 | $62,659 | 113 | Audience | Pin Fantasy + Story Rich |
| 10 | Casual + Hidden Object1 in 17 earned $100k+, from 118 launches | 1 in 177 hits | $1,214 | $27,319 | 118 | none | Pin Casual + Hidden Object |
| 11 | 3D + 3D Platformer1 in 15 earned $100k+, from 106 launches | 1 in 157 hits | $2,834 | $45,337 | 106 | Audience | Pin 3D + 3D Platformer |
| 12 | Puzzle + Strategy1 in 14 earned $100k+, from 124 launches | 1 in 149 hits | $2,428 | $74,066 | 124 | none | Pin Puzzle + Strategy |
| 13 | 2D Platformer + Adventure1 in 13 earned $100k+, from 113 launches | 1 in 139 hits | $4,453 | $72,131 | 113 | Audience | Pin 2D Platformer + Adventure |
| 14 | Party-Based RPG + RPG1 in 12 earned $100k+, from 111 launches | 1 in 129 hits | $4,857 | $95,617 | 111 | none | Pin Party-Based RPG + RPG |
| 15 | 2D + Casual1 in 12 earned $100k+, from 308 launches | 1 in 1225 hits | $1,821 | $65,725 | 308 | none | Pin 2D + Casual |
| 16 | Adventure + Fantasy1 in 12 earned $100k+, from 181 launches | 1 in 1215 hits | $2,429 | $68,411 | 181 | none | Pin Adventure + Fantasy |
| 17 | Adventure + Casual1 in 12 earned $100k+, from 370 launches | 1 in 1231 hits | $2,429 | $70,119 | 370 | none | Pin Adventure + Casual |
| 18 | 3D + Strategy1 in 12 earned $100k+, from 153 launches | 1 in 1213 hits | $3,886 | $79,607 | 153 | none | Pin 3D + Strategy |
| 19 | 2D + Fantasy1 in 11 earned $100k+, from 160 launches | 1 in 1114 hits | $2,429 | $74,317 | 160 | none | Pin 2D + Fantasy |
| 20 | Action + Casual1 in 11 earned $100k+, from 160 launches | 1 in 1114 hits | $1,578 | $69,940 | 160 | none | Pin Action + Casual |
| 21 | Anime + Visual Novel1 in 11 earned $100k+, from 179 launches | 1 in 1116 hits | $6,072 | $84,980 | 179 | none | Pin Anime + Visual Novel |
| 22 | 2D + Visual Novel1 in 11 earned $100k+, from 145 launches | 1 in 1113 hits | $6,072 | $80,173 | 145 | none | Pin 2D + Visual Novel |
| 23 | 3D + Third Person1 in 11 earned $100k+, from 149 launches | 1 in 1114 hits | $2,590 | $90,078 | 149 | none | Pin 3D + Third Person |
| 24 | JRPG + RPG1 in 11 earned $100k+, from 159 launches | 1 in 1115 hits | $4,807 | $99,985 | 159 | none | Pin JRPG + RPG |
| 25 | Casual + Puzzle1 in 10 earned $100k+, from 292 launches | 1 in 1028 hits | $1,619 | $86,511 | 292 | none | Pin Casual + Puzzle |
Show 25 moreShowing 25 of 207 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.