Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 1,115 niches with 30+ launches at $10 to $20, 500 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.500 of 1,115 niches beat the 18 in 100 base rate.500 beat the base rate.

Typical launch, all prices, first year $540

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 57 in 100. 1,115 match.Steady marketsHolds in every lens and no single game owns it.Now: Cinematic + Story Rich, 52 in 100. 362 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $133,868 typical. 1,115 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.1M top 1 in 10. 563 match.Proven at scale100+ launches and above the base rate.Now: Economy + Simulation, 36 in 100. 57 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,115 match.
Hide one-hit markets0 outHide small samples126 outHolds in every lens+753 if off

1,115 of 4,634 niches have 30+ launches at $10 to $20. 362 match the search and chips. Sorted by chance of $100k+, lowest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 18 in 100758 of 4,301 $8,234$217,858 4,301
1 2D + Hidden Objectnone of 72 launches earned $100k+ 0 of 72no hits $766 $3,377 72 none Pin 2D + Hidden Object

none of 72 launches earned $100k+ at $10 to $20.

Base rate at $10 to $20: 18 in 100 (758 of 4,301 launches earned $100k+).

Typical first year $766; the top 1 in 10 earned at least $3,377.

Lens check, all pricesHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

No warning markers: no single game holds half the money, the sample is 50+ launches and the West-facing view does not move the answer.

Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices1 of 480 launches480$473
Under $50 of 252 launches252$341
$5 to $101 of 146 launches146$675
$10 to $200 of 72 launches72$766
$20 to $400 of 10 launches10$53,917

Grey: under 30 launches or 5 hits at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • 2Dstyle tag14 in 100 earned $100k+, from 960 launches
  • Hidden Object1 in 19 earned $100k+, from 173 launches
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2 2 of 80 launches earned $100k+ 2 of 802 hits $1,256 $16,879 80 none Pin Hidden Object + Point & Click
3 4 of 124 launches earned $100k+ 4 of 1244 hits $862 $14,174 124 none Pin Arcade + Casual
4 1 in 25 earned $100k+, from 127 launches 1 in 255 hits $1,149 $27,933 127 none Pin Hidden Object + Puzzle
5 1 in 25 earned $100k+, from 126 launches 1 in 255 hits $1,532 $32,794 126 none Pin Casual + Point & Click
6 4 of 95 launches earned $100k+ 4 of 954 hits $2,228 $30,785 95 none Pin 3D + 3D Platformer
7 3 of 67 launches earned $100k+ 3 of 673 hits $2,127 $23,951 67 none Pin Action-Adventure + Casual
8 1 in 22 earned $100k+, from 108 launches 1 in 225 hits $1,022 $15,533 108 none Pin Casual + Hidden Object
9 1 in 21 earned $100k+, from 105 launches 1 in 215 hits $1,351 $39,286 105 none Pin Casual + Fantasy
10 1 in 18 earned $100k+, from 129 launches 1 in 187 hits $3,451 $55,774 129 none Pin Adventure + Choose Your Own Adventure
11 1 in 17 earned $100k+, from 103 launches 1 in 176 hits $2,129 $52,569 103 none Pin Puzzle + Strategy
12 1 in 17 earned $100k+, from 99 launches 1 in 176 hits $5,458 $80,696 99 none Pin Party-Based RPG + RPG
13 2 of 33 launches earned $100k+ 2 of 332 hits $1,882 $34,918 33 Small Pin Cartoon + Casual
14 1 in 16 earned $100k+, from 95 launches 1 in 166 hits $1,532 $68,068 95 none Pin Fantasy + Story Rich
15 1 in 15 earned $100k+, from 108 launches 1 in 157 hits $4,371 $54,167 108 none Pin Anime + Casual
16 4 of 61 launches earned $100k+ 4 of 614 hits $1,532 $30,202 61 none Pin Adventure + Arcade
17 2 of 30 launches earned $100k+ 2 of 302 hits $6,246 $48,147 30 Small Pin 2D + Linear
18 3 of 44 launches earned $100k+ 3 of 443 hits $7,717 $54,237 44 Small Pin Arcade + Pixel Graphics
19 3 of 44 launches earned $100k+ 3 of 443 hits $2,240 $57,105 44 Small Pin Card Game + Casual
20 4 of 57 launches earned $100k+ 4 of 574 hits $4,390 $65,840 57 none Pin Casual + Interactive Fiction
21 1 in 14 earned $100k+, from 140 launches 1 in 1410 hits $2,509 $66,777 140 none Pin 2D + Fantasy
22 1 in 14 earned $100k+, from 347 launches 1 in 1425 hits $2,026 $45,892 347 none Pin Adventure + Casual
23 4 of 55 launches earned $100k+ 4 of 554 hits $2,364 $61,276 55 none Pin Arcade + Colorful
24 1 in 13 earned $100k+, from 188 launches 1 in 1314 hits $2,279 $58,622 188 none Pin Casual + Strategy
25 1 in 13 earned $100k+, from 66 launches 1 in 135 hits $4,312 $87,147 66 none Pin Cute + Strategy
Show 25 moreShowing 25 of 362 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.