Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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191,979
on 2 Oct 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets269 outHide small samples611 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 none of 64 launches earned $100k+ 0 in 100no hits $4,048 $23,070 64 none Pin Fantasy + Magic
2 none of 53 launches earned $100k+ 0 in 100no hits $810 $3,238 53 none Pin Fantasy + Hidden Object
3 none of 37 launches earned $100k+ 0 in 100no hits $4,553 $59,495 37 1-hitSmall Pin Casual + LGBTQ+
4 none of 34 launches earned $100k+ 0 in 100no hits $2,367 $15,177 34 Small Pin Puzzle + VR
5 none of 33 launches earned $100k+ 0 in 100no hits $1,214 $15,382 33 Small Pin 3D Platformer + Arcade
6 none of 33 launches earned $100k+ 0 in 100no hits $2,104 $16,046 33 Small Pin Casual + Linear
7 1 in 51 earned $100k+, from 51 launches 1 in 511 hit $810 $4,048 51 1-hit Pin Fantasy + Mystery
8 1 in 48 earned $100k+, from 48 launches 1 in 481 hit $1,821 $67,084 48 SmallAudience Pin Adventure + Text-Based
9 1 in 45 earned $100k+, from 45 launches 1 in 451 hit $1,376 $26,708 45 1-hitSmall Pin Choose Your Own Adventure + Text-Based
10 1 in 41 earned $100k+, from 81 launches 1 in 412 hits $1,214 $6,374 81 none Pin 2D + Hidden Object
11 1 in 39 earned $100k+, from 39 launches 1 in 391 hit $6,070 $71,549 39 Small Pin PvE + Roguelike
12 1 in 39 earned $100k+, from 39 launches 1 in 391 hit $4,858 $64,049 39 Small Pin Sports + Strategy
13 1 in 38 earned $100k+, from 38 launches 1 in 381 hit $2,671 $31,806 38 SmallAudience Pin Casual + Text-Based
14 1 in 37 earned $100k+, from 37 launches 1 in 371 hit $971 $14,267 37 Small Pin 2D + Family Friendly
15 1 in 37 earned $100k+, from 37 launches 1 in 371 hit $1,619 $28,146 37 Small Pin Adventure + Linear
16 1 in 37 earned $100k+, from 37 launches 1 in 371 hit $4,807 $25,501 37 SmallAudience Pin Cute + JRPG
17 1 in 37 earned $100k+, from 37 launches 1 in 371 hit $4,998 $40,885 37 Small Pin PvE + RPG
18 1 in 35 earned $100k+, from 35 launches 1 in 351 hit $1,518 $18,621 35 SmallAudience Pin 2.5D + Puzzle
19 1 in 35 earned $100k+, from 35 launches 1 in 351 hit $2,834 $33,598 35 Small Pin Immersive Sim + VR
20 1 in 35 earned $100k+, from 69 launches 1 in 352 hits $3,116 $48,802 69 none Pin 2D + Choose Your Own Adventure
21 1 in 34 earned $100k+, from 103 launches 1 in 343 hits $1,214 $9,310 103 none Pin Hidden Object + Point & Click
22 1 in 33 earned $100k+, from 33 launches 1 in 331 hit $7,285 $35,511 33 Small Pin Interactive Fiction + Text-Based
23 1 in 32 earned $100k+, from 32 launches 1 in 321 hit $7,366 $50,231 32 SmallAudience Pin Cute + Interactive Fiction
24 1 in 31 earned $100k+, from 124 launches 1 in 314 hits $1,214 $18,213 124 none Pin Arcade + Casual
25 1 in 31 earned $100k+, from 31 launches 1 in 311 hit $607 $67,759 31 Small Pin 2.5D + Strategy
26 1 in 31 earned $100k+, from 31 launches 1 in 311 hit $1,457 $10,120 31 1-hitSmall Pin Adventure + Time Management
27 1 in 31 earned $100k+, from 31 launches 1 in 311 hit $2,185 $16,029 31 Small Pin Arcade + VR
28 1 in 31 earned $100k+, from 31 launches 1 in 311 hit $5,099 $38,668 31 Small Pin Casual + Top-Down
29 1 in 31 earned $100k+, from 123 launches 1 in 314 hits $1,214 $26,261 123 none Pin Adventure + Hidden Object
30 1 in 30 earned $100k+, from 60 launches 1 in 302 hits $1,518 $30,658 60 1-hit Pin Adventure + Arcade
31 1 in 30 earned $100k+, from 60 launches 1 in 302 hits $5,642 $59,495 60 none Pin Anime + Fantasy
32 1 in 30 earned $100k+, from 30 launches 1 in 301 hit $5,160 $55,457 30 SmallAudience Pin 2D + Board Game
33 1 in 30 earned $100k+, from 59 launches 1 in 302 hits $4,048 $52,624 59 1-hitAudience Pin Adventure + VR
34 1 in 27 earned $100k+, from 54 launches 1 in 272 hits $1,214 $38,877 54 none Pin Anime + Choose Your Own Adventure
35 1 in 26 earned $100k+, from 51 launches 1 in 262 hits $4,735 $31,169 51 none Pin Fantasy + JRPG
36 1 in 24 earned $100k+, from 48 launches 1 in 242 hits $2,834 $34,196 48 SmallAudience Pin Casual + VR
37 1 in 24 earned $100k+, from 71 launches 1 in 243 hits $3,116 $39,179 71 Audience Pin Text-Based + Visual Novel
38 1 in 23 earned $100k+, from 69 launches 1 in 233 hits $1,214 $9,310 69 none Pin Hidden Object + Story Rich
39 1 in 23 earned $100k+, from 46 launches 1 in 232 hits $911 $64,049 46 Small Pin Arcade + Strategy
40 1 in 22 earned $100k+, from 129 launches 1 in 226 hits $3,643 $73,673 129 none Pin Adventure + Choose Your Own Adventure
41 2D + Linear1 in 22 earned $100k+, from 43 launches 1 in 222 hits $3,966 $52,459 43 SmallAudience Pin 2D + Linear

1 in 22 earned $100k+, from 43 launches at $10 to $20. That is about 0.3 times the base rate.

Base rate at $10 to $20: 19 in 100 (893 of 4,810 launches earned $100k+).

Typical first year $3,966; the top 1 in 10 earned at least $52,459.

Lens check, all pricesOne-hit market +1. Standard: the yardstick. West-facing view: moves the answer. Without the breakout: moves the answer. Last 18 months: holds.

  • SmallOnly 43 launches at $10 to $20: one or two games swing the odds.
  • AudienceAudience split: this niche reads differently for Western players. Typical earnings rise 16% in the West-facing view (games mostly reviewed outside China).
  • LuckOnly 2 games reached $100k+ here, so the odds may be luck.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices1 in 168504$243
Under $51 in 311311$121
$5 to $100 in 100147$728
$10 to $201 in 2243$3,966
$20 to $40too fewunder 10

Grey: under 30 launches at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • 2Dstyle tag14 in 100 earned $100k+, from 1,032 launches
  • Linearstyle tag1 in 23 earned $100k+, from 115 launches
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42 1 in 22 earned $100k+, from 43 launches 1 in 222 hits $9,472 $65,025 43 Small Pin 2D Platformer + Puzzle Platformer
43 1 in 22 earned $100k+, from 43 launches 1 in 222 hits $2,429 $34,408 43 Small Pin Arcade + Platformer
44 1 in 22 earned $100k+, from 43 launches 1 in 222 hits $2,430 $16,192 43 Small Pin Colorful + Fantasy
45 1 in 21 earned $100k+, from 147 launches 1 in 217 hits $3,561 $46,957 147 none Pin Casual + Visual Novel
46 1 in 21 earned $100k+, from 42 launches 1 in 212 hits $3,400 $38,247 42 Small Pin Action + Family Friendly
47 1 in 21 earned $100k+, from 42 launches 1 in 212 hits $3,673 $62,885 42 SmallAudience Pin Adventure + Party-Based RPG
48 1 in 20 earned $100k+, from 61 launches 1 in 203 hits $6,072 $46,957 61 none Pin Casual + Romance
49 1 in 20 earned $100k+, from 141 launches 1 in 207 hits $1,619 $33,997 141 none Pin Casual + Point & Click
50 1 in 20 earned $100k+, from 141 launches 1 in 207 hits $1,214 $26,261 141 none Pin Hidden Object + Puzzle
51 1 in 20 earned $100k+, from 120 launches 1 in 206 hits $1,214 $28,533 120 none Pin Casual + Fantasy
52 1 in 20 earned $100k+, from 60 launches 1 in 203 hits $1,315 $28,533 60 none Pin Casual + Choose Your Own Adventure
53 1 in 20 earned $100k+, from 40 launches 1 in 202 hits $2,671 $62,295 40 Small Pin 3D Platformer + Puzzle
54 1 in 20 earned $100k+, from 39 launches 1 in 202 hits $3,400 $83,388 39 Small Pin Local Multiplayer + Multiplayer
55 1 in 19 earned $100k+, from 95 launches 1 in 195 hits $1,052 $40,979 95 none Pin Fantasy + Puzzle
56 1 in 19 earned $100k+, from 57 launches 1 in 193 hits $4,735 $65,313 57 none Pin 3D + Fantasy
57 1 in 19 earned $100k+, from 57 launches 1 in 193 hits $1,214 $34,196 57 1-hitAudience Pin 3D Platformer + Casual
58 1 in 19 earned $100k+, from 57 launches 1 in 193 hits $5,100 $49,782 57 1-hitAudience Pin Simulation + VR
59 1 in 19 earned $100k+, from 113 launches 1 in 196 hits $2,024 $62,659 113 Audience Pin Fantasy + Story Rich
60 1 in 19 earned $100k+, from 37 launches 1 in 192 hits $971 $67,759 37 Small Pin 2.5D + Casual
61 1 in 19 earned $100k+, from 37 launches 1 in 192 hits $5,099 $69,220 37 Small Pin 3D Platformer + Puzzle Platformer
62 1 in 18 earned $100k+, from 54 launches 1 in 183 hits $5,262 $40,979 54 1-hit Pin Fantasy + Female Protagonist
63 1 in 18 earned $100k+, from 35 launches 1 in 182 hits $810 $40,509 35 SmallAudience Pin 3D Fighter + Action
64 1 in 18 earned $100k+, from 35 launches 1 in 182 hits $4,007 $97,135 35 Small Pin Exploration + Party-Based RPG
65 1 in 18 earned $100k+, from 35 launches 1 in 182 hits $3,885 $40,062 35 Small Pin Linear + Story Rich
66 1 in 17 earned $100k+, from 69 launches 1 in 174 hits $1,214 $40,979 69 none Pin Fantasy + Point & Click
67 1 in 17 earned $100k+, from 68 launches 1 in 174 hits $4,048 $46,512 68 none Pin 2D + JRPG
68 1 in 17 earned $100k+, from 51 launches 1 in 173 hits $3,035 $49,782 51 1-hit Pin First-Person + VR
69 1 in 17 earned $100k+, from 34 launches 1 in 172 hits $3,683 $52,459 34 Small Pin Action + Linear
70 1 in 17 earned $100k+, from 34 launches 1 in 172 hits $3,643 $24,587 34 1-hitSmall Pin Linear + Puzzle
71 1 in 17 earned $100k+, from 34 launches 1 in 172 hits $5,262 $73,458 34 Small Pin Party-Based RPG + Story Rich
72 1 in 17 earned $100k+, from 118 launches 1 in 177 hits $1,214 $27,319 118 none Pin Casual + Hidden Object
73 1 in 17 earned $100k+, from 67 launches 1 in 174 hits $4,006 $65,725 67 Audience Pin Casual + Dating Sim
74 1 in 17 earned $100k+, from 67 launches 1 in 174 hits $1,052 $9,310 67 none Pin Hidden Object + Mystery
75 1 in 17 earned $100k+, from 50 launches 1 in 173 hits $5,410 $54,144 50 1-hit Pin 2D + Romance
76 1 in 17 earned $100k+, from 33 launches 1 in 172 hits $4,472 $51,004 33 Small Pin 2D Platformer + Puzzle
77 1 in 17 earned $100k+, from 33 launches 1 in 172 hits $2,914 $39,670 33 SmallAudience Pin Magic + RPG
78 1 in 16 earned $100k+, from 49 launches 1 in 163 hits $2,671 $27,623 49 1-hitSmall Pin 3D + VR
79 1 in 16 earned $100k+, from 49 launches 1 in 163 hits $4,857 $44,621 49 Small Pin Arcade + Cute
80 1 in 16 earned $100k+, from 49 launches 1 in 163 hits $6,050 $65,725 49 1-hitSmall Pin Female Protagonist + Romance
81 1 in 16 earned $100k+, from 65 launches 1 in 164 hits $5,262 $69,445 65 none Pin Casual + Interactive Fiction
82 1 in 16 earned $100k+, from 64 launches 1 in 164 hits $6,072 $62,744 64 none Pin Adventure + JRPG
83 1 in 16 earned $100k+, from 64 launches 1 in 164 hits $7,892 $65,725 64 1-hitAudience Pin Cute + Romance
84 1 in 16 earned $100k+, from 32 launches 1 in 162 hits $6,050 $68,129 32 Small Pin Casual + City Builder
85 1 in 16 earned $100k+, from 32 launches 1 in 162 hits $1,923 $48,871 32 Small Pin Casual + Magic
86 1 in 16 earned $100k+, from 32 launches 1 in 162 hits $10,624 $54,387 32 Small Pin Physics + Puzzle
87 1 in 16 earned $100k+, from 32 launches 1 in 162 hits $9,714 $55,457 32 Small Pin Tabletop + Turn-Based Strategy
88 1 in 16 earned $100k+, from 31 launches 1 in 162 hits $5,175 $88,651 31 Small Pin 2D + 3D
89 1 in 16 earned $100k+, from 31 launches 1 in 162 hits $1,113 $40,509 31 Small Pin 3D + 3D Fighter
90 1 in 16 earned $100k+, from 31 launches 1 in 162 hits $6,071 $69,988 31 Small Pin 3D + City Builder
91 1 in 16 earned $100k+, from 31 launches 1 in 162 hits $2,024 $23,794 31 Small Pin Casual + Sports
92 1 in 16 earned $100k+, from 31 launches 1 in 162 hits $1,518 $21,833 31 Small Pin Exploration + Time Management
93 1 in 16 earned $100k+, from 31 launches 1 in 162 hits $4,007 $62,659 31 1-hitSmall Pin Fantasy + Party-Based RPG
94 1 in 15 earned $100k+, from 46 launches 1 in 153 hits $3,672 $58,133 46 Small Pin Card Game + Casual
95 1 in 15 earned $100k+, from 106 launches 1 in 157 hits $2,834 $45,337 106 Audience Pin 3D + 3D Platformer
96 1 in 15 earned $100k+, from 60 launches 1 in 154 hits $2,186 $48,871 60 Audience Pin Action-Adventure + Casual
97 1 in 15 earned $100k+, from 45 launches 1 in 153 hits $4,816 $70,435 45 Small Pin 2D + Text-Based
98 1 in 15 earned $100k+, from 30 launches 1 in 152 hits $6,576 $66,814 30 Small Pin 3D + Hidden Object
99 1 in 15 earned $100k+, from 30 launches 1 in 152 hits $3,035 $43,313 30 Small Pin Cartoony + Simulation
100 1 in 15 earned $100k+, from 59 launches 1 in 154 hits $5,524 $69,220 59 none Pin Adventure + Puzzle Platformer
Show 25 moreShowing 100 of 1,269 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.