Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

Best niches

$10 to $20

Pairs with the best chance of $100k+, above the base rateFree until launch

Building + Life Simabout 3.1 times the 20 in 100 base rate63 in 100

1Building + Life Sim63 in 10030 launches 2Casual + Cozy60 in 10050 launches 3Cozy + Relaxing59 in 10054 launches 4Cozy + Simulation56 in 10036 launches 5Cinematic + Story Rich55 in 10031 launches

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 30+ launches

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Economy + Management, $51,218 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: First-Person + Immersive Sim, $903k top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.

Hide one-hit markets136 out Hide small samples254 out Beats the base rate+605 if off

1,116 of 4,635 niches have 30+ launches at $10 to $20. 511 match the search and chips. Sorted by chance of $100k+, lowest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at $10 to $20the base rate: the row to beat	20 in 100878 of 4,304	$10,978	$287,297	4,304
1	RPG + Strategy RPG20 in 100 earned $100k+, from 88 launches	20 in 10018 hits	under 100	under 100	88	Audience	Pin RPG + Strategy RPG
2	3D + Family Friendly20 in 100 earned $100k+, from 44 launches	20 in 1009 hits	under 100	under 100	44	Small	Pin 3D + Family Friendly
3	Action + Female Protagonist21 in 100 earned $100k+, from 78 launches	21 in 10016 hits	under 100	under 100	78	Audience	Pin Action + Female Protagonist
4	2D + Deckbuilding21 in 100 earned $100k+, from 39 launches	21 in 1008 hits	under 100	under 100	39	Small	Pin 2D + Deckbuilding
5	First-Person + Survival21 in 100 earned $100k+, from 39 launches	21 in 1008 hits	under 100	under 100	39	1-hitSmall	Pin First-Person + Survival
6	Horror + Shooter21 in 100 earned $100k+, from 39 launches	21 in 1008 hits	under 100	under 100	39	Small	Pin Horror + Shooter
7	Shooter + Third Person21 in 100 earned $100k+, from 39 launches	21 in 1008 hits	under 100	under 100	39	1-hitSmall	Pin Shooter + Third Person
8	Casual + Funny21 in 100 earned $100k+, from 73 launches	21 in 10015 hits	under 100	under 100	73	none	Pin Casual + Funny
9	2D + Top-Down21 in 100 earned $100k+, from 68 launches	21 in 10014 hits	under 100	under 100	68	Audience	Pin 2D + Top-Down
10	Action + Crafting21 in 100 earned $100k+, from 34 launches	21 in 1007 hits	under 100	under 100	34	Small	Pin Action + Crafting
11	Co-op + Local Co-Op21 in 100 earned $100k+, from 34 launches	21 in 1007 hits	under 100	under 100	34	Small	Pin Co-op + Local Co-Op
12	Gore + Horror21 in 100 earned $100k+, from 34 launches	21 in 1007 hits	under 100	under 100	34	Small	Pin Gore + Horror
13	Immersive Sim + Strategy21 in 100 earned $100k+, from 34 launches	21 in 1007 hits	under 100	under 100	34	SmallAudience	Pin Immersive Sim + Strategy
14	Relaxing + Story Rich21 in 100 earned $100k+, from 34 launches	21 in 1007 hits	under 100	under 100	34	Small	Pin Relaxing + Story Rich
15	Choices Matter + Visual Novel21 in 100 earned $100k+, from 97 launches	21 in 10020 hits	under 100	under 100	97	Audience	Pin Choices Matter + Visual Novel
16	Adventure + Dark21 in 100 earned $100k+, from 63 launches	21 in 10013 hits	under 100	under 100	63	none	Pin Adventure + Dark
17	Mystery + Puzzle21 in 100 earned $100k+, from 121 launches	21 in 10025 hits	$3,764	$269,727	121	none	Pin Mystery + Puzzle
18	Female Protagonist + Puzzle21 in 100 earned $100k+, from 58 launches	21 in 10012 hits	under 100	under 100	58	none	Pin Female Protagonist + Puzzle
19	Pixel Graphics + Platformer21 in 100 earned $100k+, from 58 launches	21 in 10012 hits	under 100	under 100	58	Audience	Pin Pixel Graphics + Platformer
20	3D + Relaxing21 in 100 earned $100k+, from 53 launches	21 in 10011 hits	under 100	under 100	53	Audience	Pin 3D + Relaxing
21	Adventure + Crafting21 in 100 earned $100k+, from 53 launches	21 in 10011 hits	under 100	under 100	53	1-hit	Pin Adventure + Crafting
22	Interactive Fiction + Multiple Endings21 in 100 earned $100k+, from 53 launches	21 in 10011 hits	under 100	under 100	53	Audience	Pin Interactive Fiction + Multiple Endings
23	Sci-fi + Space21 in 100 earned $100k+, from 53 launches	21 in 10011 hits	under 100	under 100	53	none	Pin Sci-fi + Space
24	2D + Side Scroller21 in 100 earned $100k+, from 77 launches	21 in 10016 hits	under 100	under 100	77	none	Pin 2D + Side Scroller
25	Adventure + Sci-fi21 in 100 earned $100k+, from 77 launches	21 in 10016 hits	under 100	under 100	77	none	Pin Adventure + Sci-fi

Show 25 moreShowing 25 of 511 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.