Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Niches 3 Oct
Of 1,116 niches with 30+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 1,116 niches beat the 20 in 100 base rate.511 beat the base rate.
Typical launch, all prices, first year $552
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
1,116 of 4,635 niches have 30+ launches at $10 to $20. 511 match the search and chips. Sorted by chance of $100k+, lowest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 20 in 100878 of 4,304 | $10,978 | $287,297 | 4,304 | |||
| 1 | RPG + Strategy RPG20 in 100 earned $100k+, from 88 launches | 20 in 10018 hits | under 100 | under 100 | 88 | Audience | Pin RPG + Strategy RPG |
| 2 | 3D + Family Friendly20 in 100 earned $100k+, from 44 launches | 20 in 1009 hits | under 100 | under 100 | 44 | Small | Pin 3D + Family Friendly |
| 3 | Action + Female Protagonist21 in 100 earned $100k+, from 78 launches | 21 in 10016 hits | under 100 | under 100 | 78 | Audience | Pin Action + Female Protagonist |
| 4 | 2D + Deckbuilding21 in 100 earned $100k+, from 39 launches | 21 in 1008 hits | under 100 | under 100 | 39 | Small | Pin 2D + Deckbuilding |
| 5 | First-Person + Survival21 in 100 earned $100k+, from 39 launches | 21 in 1008 hits | under 100 | under 100 | 39 | 1-hitSmall | Pin First-Person + Survival |
| 6 | Horror + Shooter21 in 100 earned $100k+, from 39 launches | 21 in 1008 hits | under 100 | under 100 | 39 | Small | Pin Horror + Shooter |
| 7 | Shooter + Third Person21 in 100 earned $100k+, from 39 launches | 21 in 1008 hits | under 100 | under 100 | 39 | 1-hitSmall | Pin Shooter + Third Person |
| 8 | Casual + Funny21 in 100 earned $100k+, from 73 launches | 21 in 10015 hits | under 100 | under 100 | 73 | none | Pin Casual + Funny |
| 9 | 2D + Top-Down21 in 100 earned $100k+, from 68 launches | 21 in 10014 hits | under 100 | under 100 | 68 | Audience | Pin 2D + Top-Down |
| 10 | Action + Crafting21 in 100 earned $100k+, from 34 launches | 21 in 1007 hits | under 100 | under 100 | 34 | Small | Pin Action + Crafting |
| 11 | Co-op + Local Co-Op21 in 100 earned $100k+, from 34 launches | 21 in 1007 hits | under 100 | under 100 | 34 | Small | Pin Co-op + Local Co-Op |
| 12 | Gore + Horror21 in 100 earned $100k+, from 34 launches | 21 in 1007 hits | under 100 | under 100 | 34 | Small | Pin Gore + Horror |
| 13 | Immersive Sim + Strategy21 in 100 earned $100k+, from 34 launches | 21 in 1007 hits | under 100 | under 100 | 34 | SmallAudience | Pin Immersive Sim + Strategy |
| 14 | Relaxing + Story Rich21 in 100 earned $100k+, from 34 launches | 21 in 1007 hits | under 100 | under 100 | 34 | Small | Pin Relaxing + Story Rich |
| 15 | Choices Matter + Visual Novel21 in 100 earned $100k+, from 97 launches | 21 in 10020 hits | under 100 | under 100 | 97 | Audience | Pin Choices Matter + Visual Novel |
| 16 | Adventure + Dark21 in 100 earned $100k+, from 63 launches | 21 in 10013 hits | under 100 | under 100 | 63 | none | Pin Adventure + Dark |
| 17 | Mystery + Puzzle21 in 100 earned $100k+, from 121 launches | 21 in 10025 hits | $3,764 | $269,727 | 121 | none | Pin Mystery + Puzzle |
| 18 | Female Protagonist + Puzzle21 in 100 earned $100k+, from 58 launches | 21 in 10012 hits | under 100 | under 100 | 58 | none | Pin Female Protagonist + Puzzle |
| 19 | Pixel Graphics + Platformer21 in 100 earned $100k+, from 58 launches | 21 in 10012 hits | under 100 | under 100 | 58 | Audience | Pin Pixel Graphics + Platformer |
| 20 | 3D + Relaxing21 in 100 earned $100k+, from 53 launches | 21 in 10011 hits | under 100 | under 100 | 53 | Audience | Pin 3D + Relaxing |
| 21 | Adventure + Crafting21 in 100 earned $100k+, from 53 launches | 21 in 10011 hits | under 100 | under 100 | 53 | 1-hit | Pin Adventure + Crafting |
| 22 | Interactive Fiction + Multiple Endings21 in 100 earned $100k+, from 53 launches | 21 in 10011 hits | under 100 | under 100 | 53 | Audience | Pin Interactive Fiction + Multiple Endings |
| 23 | Sci-fi + Space21 in 100 earned $100k+, from 53 launches | 21 in 10011 hits | under 100 | under 100 | 53 | none | Pin Sci-fi + Space |
| 24 | 2D + Side Scroller21 in 100 earned $100k+, from 77 launches | 21 in 10016 hits | under 100 | under 100 | 77 | none | Pin 2D + Side Scroller |
| 25 | Adventure + Sci-fi21 in 100 earned $100k+, from 77 launches | 21 in 10016 hits | under 100 | under 100 | 77 | none | Pin Adventure + Sci-fi |
| 26 | Action + Beat 'em up21 in 100 earned $100k+, from 43 launches | 21 in 1009 hits | under 100 | under 100 | 43 | SmallAudience | Pin Action + Beat 'em up |
| 27 | Strategy + Tabletop21 in 100 earned $100k+, from 43 launches | 21 in 1009 hits | under 100 | under 100 | 43 | Small | Pin Strategy + Tabletop |
| 28 | Action RPG + Exploration21 in 100 earned $100k+, from 81 launches | 21 in 10017 hits | under 100 | under 100 | 81 | 1-hit | Pin Action RPG + Exploration |
| 29 | Casual + Realistic21 in 100 earned $100k+, from 57 launches | 21 in 10012 hits | under 100 | under 100 | 57 | none | Pin Casual + Realistic |
| 30 | Adventure + Hack and Slash21 in 100 earned $100k+, from 38 launches | 21 in 1008 hits | under 100 | under 100 | 38 | Small | Pin Adventure + Hack and Slash |
| 31 | FPS + PvE21 in 100 earned $100k+, from 38 launches | 21 in 1008 hits | under 100 | under 100 | 38 | 1-hitSmall | Pin FPS + PvE |
| 32 | First-Person + Shooter21 in 100 earned $100k+, from 104 launches | 21 in 10022 hits | $5,119 | $561,226 | 104 | none | Pin First-Person + Shooter |
| 33 | Action + Story Rich21 in 100 earned $100k+, from 85 launches | 21 in 10018 hits | under 100 | under 100 | 85 | none | Pin Action + Story Rich |
| 34 | 3D + Horror21 in 100 earned $100k+, from 66 launches | 21 in 10014 hits | under 100 | under 100 | 66 | 1-hit | Pin 3D + Horror |
| 35 | Action-Adventure + Funny21 in 100 earned $100k+, from 33 launches | 21 in 1007 hits | under 100 | under 100 | 33 | 1-hitSmallAudience | Pin Action-Adventure + Funny |
| 36 | Cute + Top-Down21 in 100 earned $100k+, from 33 launches | 21 in 1007 hits | under 100 | under 100 | 33 | Small | Pin Cute + Top-Down |
| 37 | Exploration + Turn-Based Strategy21 in 100 earned $100k+, from 33 launches | 21 in 1007 hits | under 100 | under 100 | 33 | Small | Pin Exploration + Turn-Based Strategy |
| 38 | Space + Strategy21 in 100 earned $100k+, from 33 launches | 21 in 1007 hits | under 100 | under 100 | 33 | SmallAudience | Pin Space + Strategy |
| 39 | Story Rich + Walking Simulator21 in 100 earned $100k+, from 33 launches | 21 in 1007 hits | under 100 | under 100 | 33 | Small | Pin Story Rich + Walking Simulator |
| 40 | Dark Fantasy + RPG21 in 100 earned $100k+, from 47 launches | 21 in 10010 hits | under 100 | under 100 | 47 | 1-hitSmall | Pin Dark Fantasy + RPG |
| 41 | Adventure + Open World21 in 100 earned $100k+, from 122 launches | 21 in 10026 hits | $22,984 | $352,908 | 122 | 1-hit | Pin Adventure + Open World |
| 42 | Exploration + RPG21 in 100 earned $100k+, from 192 launches | 21 in 10041 hits | $14,792 | $293,138 | 192 | none | Pin Exploration + RPG |
| 43 | Exploration + Simulation21 in 100 earned $100k+, from 117 launches | 21 in 10025 hits | $14,934 | $462,452 | 117 | none | Pin Exploration + Simulation |
| 44 | Action + Dark21 in 100 earned $100k+, from 42 launches | 21 in 1009 hits | under 100 | under 100 | 42 | Small | Pin Action + Dark |
| 45 | Action-Adventure + Side Scroller21 in 100 earned $100k+, from 42 launches | 21 in 1009 hits | under 100 | under 100 | 42 | Small | Pin Action-Adventure + Side Scroller |
| 46 | Arcade + Racing21 in 100 earned $100k+, from 42 launches | 21 in 1009 hits | under 100 | under 100 | 42 | Small | Pin Arcade + Racing |
| 47 | Choices Matter + Romance21 in 100 earned $100k+, from 42 launches | 21 in 1009 hits | under 100 | under 100 | 42 | SmallAudience | Pin Choices Matter + Romance |
| 48 | Fantasy + Simulation21 in 100 earned $100k+, from 42 launches | 21 in 1009 hits | under 100 | under 100 | 42 | Small | Pin Fantasy + Simulation |
| 49 | First-Person + Mystery21 in 100 earned $100k+, from 42 launches | 21 in 1009 hits | under 100 | under 100 | 42 | 1-hitSmall | Pin First-Person + Mystery |
| 50 | Puzzle + Stylized21 in 100 earned $100k+, from 42 launches | 21 in 1009 hits | under 100 | under 100 | 42 | Small | Pin Puzzle + Stylized |
| 51 | Sci-fi + Shooter21 in 100 earned $100k+, from 42 launches | 21 in 1009 hits | under 100 | under 100 | 42 | Small | Pin Sci-fi + Shooter |
| 52 | Action + RPG21 in 100 earned $100k+, from 163 launches | 21 in 10035 hits | $7,395 | $283,575 | 163 | none | Pin Action + RPG |
| 53 | Action + Metroidvania22 in 100 earned $100k+, from 65 launches | 22 in 10014 hits | under 100 | under 100 | 65 | none | Pin Action + Metroidvania |
| 54 | Emotional + Story Rich22 in 100 earned $100k+, from 65 launches | 22 in 10014 hits | under 100 | under 100 | 65 | 1-hitAudience | Pin Emotional + Story Rich |
| 55 | 2D + Pixel Graphics22 in 100 earned $100k+, from 227 launches | 22 in 10049 hits | $14,934 | $410,243 | 227 | none | Pin 2D + Pixel Graphics |
| 56 | Adventure + Life Sim22 in 100 earned $100k+, from 37 launches | 22 in 1008 hits | under 100 | under 100 | 37 | 1-hitSmall | Pin Adventure + Life Sim |
| 57 | Comedy + Story Rich22 in 100 earned $100k+, from 37 launches | 22 in 1008 hits | under 100 | under 100 | 37 | 1-hitSmall | Pin Comedy + Story Rich |
| 58 | Pixel Graphics + Turn-Based Strategy22 in 100 earned $100k+, from 37 launches | 22 in 1008 hits | under 100 | under 100 | 37 | Small | Pin Pixel Graphics + Turn-Based Strategy |
| 59 | 2D + Exploration22 in 100 earned $100k+, from 134 launches | 22 in 10029 hits | $17,543 | $336,254 | 134 | 1-hit | Pin 2D + Exploration |
| 60 | 2D + Female Protagonist22 in 100 earned $100k+, from 106 launches | 22 in 10023 hits | $12,171 | $410,243 | 106 | 1-hitAudience | Pin 2D + Female Protagonist |
| 61 | Multiple Endings + Visual Novel22 in 100 earned $100k+, from 96 launches | 22 in 10021 hits | under 100 | under 100 | 96 | Audience | Pin Multiple Endings + Visual Novel |
| 62 | 2D + Funny22 in 100 earned $100k+, from 64 launches | 22 in 10014 hits | under 100 | under 100 | 64 | 1-hit | Pin 2D + Funny |
| 63 | Turn-Based Combat + Turn-Based Strategy22 in 100 earned $100k+, from 64 launches | 22 in 10014 hits | under 100 | under 100 | 64 | none | Pin Turn-Based Combat + Turn-Based Strategy |
| 64 | Action Roguelike + Adventure22 in 100 earned $100k+, from 32 launches | 22 in 1007 hits | under 100 | under 100 | 32 | Small | Pin Action Roguelike + Adventure |
| 65 | Adventure + Base Building22 in 100 earned $100k+, from 32 launches | 22 in 1007 hits | under 100 | under 100 | 32 | 1-hitSmallAudience | Pin Adventure + Base Building |
| 66 | Combat + RPG22 in 100 earned $100k+, from 32 launches | 22 in 1007 hits | under 100 | under 100 | 32 | Small | Pin Combat + RPG |
| 67 | Dark + Exploration22 in 100 earned $100k+, from 32 launches | 22 in 1007 hits | under 100 | under 100 | 32 | Small | Pin Dark + Exploration |
| 68 | Dark Fantasy + Exploration22 in 100 earned $100k+, from 32 launches | 22 in 1007 hits | under 100 | under 100 | 32 | 1-hitSmall | Pin Dark Fantasy + Exploration |
| 69 | Difficult + Precision Platformer22 in 100 earned $100k+, from 32 launches | 22 in 1007 hits | under 100 | under 100 | 32 | Small | Pin Difficult + Precision Platformer |
| 70 | Action + Shooter22 in 100 earned $100k+, from 251 launches | 22 in 10055 hits | $8,114 | $338,415 | 251 | Audience | Pin Action + Shooter |
| 71 | Adventure + Funny22 in 100 earned $100k+, from 73 launches | 22 in 10016 hits | under 100 | under 100 | 73 | none | Pin Adventure + Funny |
| 72 | 3D + Character Customization22 in 100 earned $100k+, from 41 launches | 22 in 1009 hits | under 100 | under 100 | 41 | SmallAudience | Pin 3D + Character Customization |
| 73 | Detective + Point & Click22 in 100 earned $100k+, from 41 launches | 22 in 1009 hits | under 100 | under 100 | 41 | SmallAudience | Pin Detective + Point & Click |
| 74 | Exploration + Survival Horror22 in 100 earned $100k+, from 41 launches | 22 in 1009 hits | under 100 | under 100 | 41 | 1-hitSmall | Pin Exploration + Survival Horror |
| 75 | Action-Adventure + Hack and Slash22 in 100 earned $100k+, from 50 launches | 22 in 10011 hits | under 100 | under 100 | 50 | none | Pin Action-Adventure + Hack and Slash |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.