Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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192,373
on 4 Oct 2026

Niches 3 Oct

Of 3,337 niches with 10+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 3,337 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Economy + Management, $51,218 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: First-Person + Immersive Sim, $903k top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets1,016 outHide small samples2,768 out

3,337 of 4,635 niches have 10+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 10 of 13 launches earned $100k+ 10 of 1310 hits under 100 under 100 13 SmallAudience Pin Cozy + Pixel Graphics
2 11 of 15 launches earned $100k+ 11 of 1511 hits under 100 under 100 15 Small Pin Building + Cozy
3 11 of 16 launches earned $100k+ 11 of 1611 hits under 100 under 100 16 Small Pin Action Roguelike + Multiplayer
4 14 of 21 launches earned $100k+ 14 of 2114 hits under 100 under 100 21 Small Pin Colorful + Cozy
5 7 of 11 launches earned $100k+ 7 of 117 hits under 100 under 100 11 Small Pin FPS + Life Sim
6 63 in 100 earned $100k+, from 30 launches 63 in 10019 hits under 100 under 100 30 1-hitSmall Pin Building + Life Sim
7 10 of 16 launches earned $100k+ 10 of 1610 hits under 100 under 100 16 Small Pin Cinematic + FMV
8 10 of 16 launches earned $100k+ 10 of 1610 hits under 100 under 100 16 Small Pin FMV + Multiple Endings
9 10 of 16 launches earned $100k+ 10 of 1610 hits under 100 under 100 16 Small Pin Online Co-Op + Roguelike
10 13 of 21 launches earned $100k+ 13 of 2113 hits under 100 under 100 21 Small Pin Cozy + Farming Sim
11 60 in 100 earned $100k+, from 50 launches 60 in 10030 hits under 100 under 100 50 Audience Pin Casual + Cozy
12 15 of 25 launches earned $100k+ 15 of 2515 hits under 100 under 100 25 SmallAudience Pin Cooking + Management
13 12 of 20 launches earned $100k+ 12 of 2012 hits under 100 under 100 20 1-hitSmallAudience Pin Roguelike Deckbuilder + Turn-Based Combat
14 9 of 15 launches earned $100k+ 9 of 159 hits under 100 under 100 15 Small Pin Cozy + Sandbox
15 6 of 10 launches earned $100k+ 6 of 106 hits under 100 under 100 10 1-hitSmall Pin Action Roguelike + Loot
16 6 of 10 launches earned $100k+ 6 of 106 hits under 100 under 100 10 Small Pin Action-Adventure + Gore
17 6 of 10 launches earned $100k+ 6 of 106 hits under 100 under 100 10 Small Pin Funny + Roguelike
18 59 in 100 earned $100k+, from 54 launches 59 in 10032 hits under 100 under 100 54 Audience Pin Cozy + Relaxing
19 13 of 22 launches earned $100k+ 13 of 2213 hits under 100 under 100 22 SmallAudience Pin Action Roguelike + Online Co-Op
20 13 of 22 launches earned $100k+ 13 of 2213 hits under 100 under 100 22 1-hitSmall Pin Character Customization + Open World
21 10 of 17 launches earned $100k+ 10 of 1710 hits under 100 under 100 17 Small Pin Co-op + Roguelike
22 7 of 12 launches earned $100k+ 7 of 127 hits under 100 under 100 12 Small Pin Cooking + Immersive Sim
23 7 of 12 launches earned $100k+ 7 of 127 hits under 100 under 100 12 1-hitSmall Pin Crime + Simulation
24 7 of 12 launches earned $100k+ 7 of 127 hits under 100 under 100 12 Small Pin Funny + Management
25 7 of 12 launches earned $100k+ 7 of 127 hits under 100 under 100 12 1-hitSmall Pin Survival + Tower Defense
26 11 of 19 launches earned $100k+ 11 of 1911 hits under 100 under 100 19 Small Pin FPS + Multiplayer
27 12 of 21 launches earned $100k+ 12 of 2112 hits under 100 under 100 21 1-hitSmallAudience Pin Management + Multiplayer
28 8 of 14 launches earned $100k+ 8 of 148 hits under 100 under 100 14 Small Pin City Builder + Medieval
29 9 of 16 launches earned $100k+ 9 of 169 hits under 100 under 100 16 Small Pin Exploration + Stealth
30 56 in 100 earned $100k+, from 36 launches 56 in 10020 hits under 100 under 100 36 Small Pin Cozy + Simulation
31 10 of 18 launches earned $100k+ 10 of 1810 hits under 100 under 100 18 SmallAudience Pin FMV + Visual Novel
32 10 of 18 launches earned $100k+ 10 of 1810 hits under 100 under 100 18 Small Pin Medieval + Sandbox
33 55 in 100 earned $100k+, from 31 launches 55 in 10017 hits under 100 under 100 31 Small Pin Cinematic + Story Rich
34 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 Small Pin Automation + Economy
35 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 Small Pin City Builder + Turn-Based Strategy
36 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 Small Pin Crafting + Cute
37 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 Small Pin Creature Collector + Relaxing
38 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 1-hitSmall Pin Crime + First-Person
39 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 1-hitSmall Pin Difficult + Fast-Paced
40 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 Small Pin Life Sim + Survival
41 14 of 26 launches earned $100k+ 14 of 2614 hits under 100 under 100 26 SmallAudience Pin Adventure + Cozy
42 7 of 13 launches earned $100k+ 7 of 137 hits under 100 under 100 13 Small Pin Investigation + Psychological Horror
43 15 of 28 launches earned $100k+ 15 of 2815 hits under 100 under 100 28 1-hitSmall Pin Shop Keeper + Simulation
44 53 in 100 earned $100k+, from 30 launches 53 in 10016 hits under 100 under 100 30 SmallAudience Pin Cooking + Simulation
45 8 of 15 launches earned $100k+ 8 of 158 hits under 100 under 100 15 Small Pin City Builder + Tower Defense
46 8 of 15 launches earned $100k+ 8 of 158 hits under 100 under 100 15 Small Pin Co-op + FPS
47 8 of 15 launches earned $100k+ 8 of 158 hits under 100 under 100 15 1-hitSmall Pin Multiplayer + Roguelite
48 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits under 100 under 100 32 Small Pin Online Co-Op + Simulation
49 53 in 100 earned $100k+, from 34 launches 53 in 10018 hits under 100 under 100 34 SmallAudience Pin Base Building + Tower Defense
50 9 of 17 launches earned $100k+ 9 of 179 hits under 100 under 100 17 Small Pin Building + Multiplayer
51 10 of 19 launches earned $100k+ 10 of 1910 hits under 100 under 100 19 Small Pin 3D + Online Co-Op
52 10 of 19 launches earned $100k+ 10 of 1910 hits under 100 under 100 19 Small Pin Action Roguelike + Co-op
53 10 of 19 launches earned $100k+ 10 of 1910 hits under 100 under 100 19 Small Pin Building + Medieval
54 10 of 19 launches earned $100k+ 10 of 1910 hits under 100 under 100 19 1-hitSmall Pin Hack and Slash + Loot
55 11 of 21 launches earned $100k+ 11 of 2111 hits under 100 under 100 21 1-hitSmall Pin First-Person + Multiple Endings
56 12 of 23 launches earned $100k+ 12 of 2312 hits under 100 under 100 23 Small Pin Cozy + Life Sim
57 14 of 27 launches earned $100k+ 14 of 2714 hits under 100 under 100 27 1-hitSmall Pin Co-op + Simulation
58 52 in 100 earned $100k+, from 33 launches 52 in 10017 hits under 100 under 100 33 Small Pin Life Sim + Open World
59 14 of 28 launches earned $100k+ 14 of 2814 hits under 100 under 100 28 Small Pin Economy + First-Person
60 13 of 26 launches earned $100k+ 13 of 2613 hits under 100 under 100 26 Small Pin Multiplayer + Sandbox
61 12 of 24 launches earned $100k+ 12 of 2412 hits under 100 under 100 24 Small Pin FMV + Interactive Fiction
62 12 of 24 launches earned $100k+ 12 of 2412 hits under 100 under 100 24 1-hitSmall Pin Management + Shop Keeper
63 10 of 20 launches earned $100k+ 10 of 2010 hits under 100 under 100 20 Small Pin Colony Sim + Resource Management
64 9 of 18 launches earned $100k+ 9 of 189 hits under 100 under 100 18 SmallAudience Pin Action RPG + Sandbox
65 9 of 18 launches earned $100k+ 9 of 189 hits under 100 under 100 18 Small Pin Multiplayer + Realistic
66 8 of 16 launches earned $100k+ 8 of 168 hits under 100 under 100 16 Small Pin Base Building + Roguelike
67 8 of 16 launches earned $100k+ 8 of 168 hits under 100 under 100 16 Small Pin Colorful + Wholesome
68 8 of 16 launches earned $100k+ 8 of 168 hits under 100 under 100 16 SmallAudience Pin Cozy + Puzzle
69 7 of 14 launches earned $100k+ 7 of 147 hits under 100 under 100 14 Small Pin 3D + Cozy
70 7 of 14 launches earned $100k+ 7 of 147 hits under 100 under 100 14 Small Pin Bullet Heaven + Roguelite
71 7 of 14 launches earned $100k+ 7 of 147 hits under 100 under 100 14 1-hitSmall Pin Capitalism + Sandbox
72 7 of 14 launches earned $100k+ 7 of 147 hits under 100 under 100 14 Small Pin FPS + Online Co-Op
73 7 of 14 launches earned $100k+ 7 of 147 hits under 100 under 100 14 Small Pin Horror + Roguelike
74 7 of 14 launches earned $100k+ 7 of 147 hits under 100 under 100 14 Small Pin Immersive Sim + Shooter
75 7 of 14 launches earned $100k+ 7 of 147 hits under 100 under 100 14 Small Pin Isometric + Roguelite
76 7 of 14 launches earned $100k+ 7 of 147 hits under 100 under 100 14 Small Pin RTS + Roguelike
77 6 of 12 launches earned $100k+ 6 of 126 hits under 100 under 100 12 Small Pin Choose Your Own Adventure + Pixel Graphics
78 6 of 12 launches earned $100k+ 6 of 126 hits under 100 under 100 12 SmallAudience Pin First-Person + Resource Management
79 6 of 12 launches earned $100k+ 6 of 126 hits under 100 under 100 12 Small Pin FMV + RPG
80 6 of 12 launches earned $100k+ 6 of 126 hits under 100 under 100 12 1-hitSmall Pin Loot + Roguelike
81 6 of 12 launches earned $100k+ 6 of 126 hits under 100 under 100 12 Small Pin Online Co-Op + Third Person
82 5 of 10 launches earned $100k+ 5 of 105 hits under 100 under 100 10 Small Pin 2D + Co-op
83 5 of 10 launches earned $100k+ 5 of 105 hits under 100 under 100 10 Small Pin Card Battler + Pixel Graphics
84 5 of 10 launches earned $100k+ 5 of 105 hits under 100 under 100 10 SmallAudience Pin Co-op + Cute
85 5 of 10 launches earned $100k+ 5 of 105 hits under 100 under 100 10 Small Pin Pixel Graphics + Tower Defense
86 49 in 100 earned $100k+, from 53 launches 49 in 10026 hits under 100 under 100 53 1-hit Pin Base Building + City Builder
87 49 in 100 earned $100k+, from 35 launches 49 in 10017 hits under 100 under 100 35 1-hitSmall Pin Automation + Crafting
88 13 of 27 launches earned $100k+ 13 of 2713 hits under 100 under 100 27 1-hitSmall Pin Automation + Management
89 13 of 27 launches earned $100k+ 13 of 2713 hits under 100 under 100 27 Small Pin Co-op + First-Person
90 11 of 23 launches earned $100k+ 11 of 2311 hits under 100 under 100 23 Small Pin FPS + Immersive Sim
91 10 of 21 launches earned $100k+ 10 of 2110 hits under 100 under 100 21 Small Pin Cinematic + Exploration
92 10 of 21 launches earned $100k+ 10 of 2110 hits under 100 under 100 21 Small Pin Cinematic + Interactive Fiction
93 9 of 19 launches earned $100k+ 9 of 199 hits under 100 under 100 19 Small Pin City Builder + Survival
94 9 of 19 launches earned $100k+ 9 of 199 hits under 100 under 100 19 Small Pin Dating Sim + FMV
95 9 of 19 launches earned $100k+ 9 of 199 hits under 100 under 100 19 1-hitSmall Pin Dating Sim + Life Sim
96 9 of 19 launches earned $100k+ 9 of 199 hits under 100 under 100 19 Small Pin Mystery + Pixel Graphics
97 9 of 19 launches earned $100k+ 9 of 199 hits under 100 under 100 19 1-hitSmall Pin Procedural Generation + Sandbox
98 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits under 100 under 100 34 Small Pin First-Person + Multiplayer
99 8 of 17 launches earned $100k+ 8 of 178 hits under 100 under 100 17 Small Pin FMV + Immersive Sim
100 8 of 17 launches earned $100k+ 8 of 178 hits under 100 under 100 17 SmallAudience Pin Resource Management + Tower Defense
Show 25 moreShowing 100 of 3,337 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.