Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,373
on 4 Oct 2026

Niches 3 Oct

Of 3,337 niches with 10+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 3,337 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Economy + Management, $51,218 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: First-Person + Immersive Sim, $903k top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets0 outHide small samples287 outHolds in every lens+2,803 if off

3,337 of 4,635 niches have 10+ launches at $10 to $20. 534 match the search and chips. Sorted by chance of $100k+, highest first.

Physics + Simulation 28 in 100 earned $100k+, from 60 launches at $10 to $20$10k+ 63 in 100 none
Multiplayer + Simulation 45 in 100 earned $100k+, from 58 launches at $10 to $20$10k+ 76 in 100. Best of the pins none
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 11 of 15 launches earned $100k+ 11 of 1511 hits under 100 under 100 15 Small Pin Building + Cozy
2 14 of 21 launches earned $100k+ 14 of 2114 hits under 100 under 100 21 Small Pin Colorful + Cozy
3 10 of 16 launches earned $100k+ 10 of 1610 hits under 100 under 100 16 Small Pin Cinematic + FMV
4 10 of 16 launches earned $100k+ 10 of 1610 hits under 100 under 100 16 Small Pin FMV + Multiple Endings
5 13 of 21 launches earned $100k+ 13 of 2113 hits under 100 under 100 21 Small Pin Cozy + Farming Sim
6 9 of 15 launches earned $100k+ 9 of 159 hits under 100 under 100 15 Small Pin Cozy + Sandbox
7 10 of 17 launches earned $100k+ 10 of 1710 hits under 100 under 100 17 Small Pin Co-op + Roguelike
8 9 of 16 launches earned $100k+ 9 of 169 hits under 100 under 100 16 Small Pin Exploration + Stealth
9 56 in 100 earned $100k+, from 36 launches 56 in 10020 hits under 100 under 100 36 Small Pin Cozy + Simulation
10 10 of 18 launches earned $100k+ 10 of 1810 hits under 100 under 100 18 Small Pin Medieval + Sandbox
11 55 in 100 earned $100k+, from 31 launches 55 in 10017 hits under 100 under 100 31 Small Pin Cinematic + Story Rich
12 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 Small Pin Automation + Economy
13 6 of 11 launches earned $100k+ 6 of 116 hits under 100 under 100 11 Small Pin Creature Collector + Relaxing
14 8 of 15 launches earned $100k+ 8 of 158 hits under 100 under 100 15 Small Pin Co-op + FPS
15 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits under 100 under 100 32 Small Pin Online Co-Op + Simulation
16 9 of 17 launches earned $100k+ 9 of 179 hits under 100 under 100 17 Small Pin Building + Multiplayer
17 10 of 19 launches earned $100k+ 10 of 1910 hits under 100 under 100 19 Small Pin 3D + Online Co-Op
18 10 of 19 launches earned $100k+ 10 of 1910 hits under 100 under 100 19 Small Pin Action Roguelike + Co-op
19 10 of 19 launches earned $100k+ 10 of 1910 hits under 100 under 100 19 Small Pin Building + Medieval
20 12 of 23 launches earned $100k+ 12 of 2312 hits under 100 under 100 23 Small Pin Cozy + Life Sim
21 52 in 100 earned $100k+, from 33 launches 52 in 10017 hits under 100 under 100 33 Small Pin Life Sim + Open World
22 14 of 28 launches earned $100k+ 14 of 2814 hits under 100 under 100 28 Small Pin Economy + First-Person
23 13 of 26 launches earned $100k+ 13 of 2613 hits under 100 under 100 26 Small Pin Multiplayer + Sandbox
24 12 of 24 launches earned $100k+ 12 of 2412 hits under 100 under 100 24 Small Pin FMV + Interactive Fiction
25 10 of 20 launches earned $100k+ 10 of 2010 hits under 100 under 100 20 Small Pin Colony Sim + Resource Management
Show 25 moreShowing 25 of 534 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.