Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches 1 Oct
Of 207 niches with 100+ launches at $10 to $20, 75 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.75 of 207 niches beat the 19 in 100 base rate.75 beat the base rate.
Cohort median $606
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
207 of 5,145 niches have 100+ launches at $10 to $20. 4 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | FPS + Shooter25 in 100 earned $100k+, from 150 launches | 25 in 10037 hits | $13,358 | $990,944 | 150 | none | Pin FPS + Shooter |
| 2 | First-Person + Shooter21 in 100 earned $100k+, from 105 launches | 21 in 10022 hits | $5,160 | $606,387 | 105 | none | Pin First-Person + Shooter |
| 3 | Action + Shooter20 in 100 earned $100k+, from 276 launches | 20 in 10055 hits | $7,770 | $344,726 | 276 | none | Pin Action + Shooter |
| 4 | 3D + Shooter14 in 100 earned $100k+, from 108 launches | 14 in 10015 hits | $4,553 | $274,407 | 108 | none | Pin 3D + Shooter |
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.