Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Building + Sandboxabout 2.0 times the 19 in 100 base rate38 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Loads the 30+ launches view.Biggest typical yearWhat the middle launch earned, highest first.Loads the 30+ launches view.Biggest upsideWhat the top tenth earned at least.Loads the 30+ launches view.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Loads the 30+ launches view.
207 of 5,145 niches have 100+ launches at $10 to $20. 25 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | 2D + Exploration24 in 100 earned $100k+, from 140 launches | 24 in 10034 hits | $15,783 | $382,129 | 140 | 1-hit | Pin 2D + Exploration |
| 2 | 2D + Platformer24 in 100 earned $100k+, from 112 launches | 24 in 10027 hits | $26,717 | $346,811 | 112 | 1-hit | Pin 2D + Platformer |
| 3 | 2D + Pixel Graphics21 in 100 earned $100k+, from 253 launches | 21 in 10052 hits | $12,142 | $220,405 | 253 | none | Pin 2D + Pixel Graphics |
| 4 | 2D + Action18 in 100 earned $100k+, from 243 launches | 18 in 10043 hits | $10,321 | $187,162 | 243 | none | Pin 2D + Action |
| 5 | 2D + Action-Adventure18 in 100 earned $100k+, from 102 launches | 18 in 10018 hits | $7,082 | $155,423 | 102 | none | Pin 2D + Action-Adventure |
| 6 | 2D + Female Protagonist16 in 100 earned $100k+, from 116 launches | 16 in 10019 hits | $10,237 | $195,390 | 116 | 1-hit | Pin 2D + Female Protagonist |
| 7 | 2D + Cute16 in 100 earned $100k+, from 191 launches | 16 in 10031 hits | $10,259 | $189,850 | 191 | none | Pin 2D + Cute |
| 8 | 2D Platformer + Pixel Graphics16 in 100 earned $100k+, from 106 launches | 16 in 10017 hits | $10,440 | $231,544 | 106 | Audience | Pin 2D Platformer + Pixel Graphics |
| 9 | 2D + Roguelike16 in 100 earned $100k+, from 107 launches | 16 in 10017 hits | $13,660 | $279,264 | 107 | Audience | Pin 2D + Roguelike |
| 10 | 2D Platformer + Platformer16 in 100 earned $100k+, from 147 launches | 16 in 10023 hits | $9,714 | $268,381 | 147 | none | Pin 2D Platformer + Platformer |
| 11 | 2D + Story Rich15 in 100 earned $100k+, from 186 launches | 15 in 10028 hits | $5,342 | $177,879 | 186 | 1-hit | Pin 2D + Story Rich |
| 12 | 2D + RPG14 in 100 earned $100k+, from 217 launches | 14 in 10031 hits | $6,233 | $145,096 | 217 | none | Pin 2D + RPG |
| 13 | 2D Platformer + Action14 in 100 earned $100k+, from 141 launches | 14 in 10020 hits | $7,891 | $172,444 | 141 | none | Pin 2D Platformer + Action |
| 14 | 2D + 2D Platformer14 in 100 earned $100k+, from 177 launches | 14 in 10025 hits | $6,072 | $174,231 | 177 | none | Pin 2D + 2D Platformer |
| 15 | 2D + Adventure14 in 100 earned $100k+, from 379 launches | 14 in 10052 hits | $4,131 | $139,250 | 379 | none | Pin 2D + Adventure |
| 16 | 2D + Anime13 in 100 earned $100k+, from 141 launches | 13 in 10019 hits | $9,469 | $162,460 | 141 | none | Pin 2D + Anime |
| 17 | 2D + Strategy12 in 100 earned $100k+, from 223 launches | 12 in 10027 hits | $5,828 | $119,820 | 223 | none | Pin 2D + Strategy |
| 18 | 2D + Puzzle11 in 100 earned $100k+, from 230 launches | 11 in 10026 hits | $2,833 | $123,058 | 230 | none | Pin 2D + Puzzle |
| 19 | 2D + Point & Click11 in 100 earned $100k+, from 132 launches | 11 in 10014 hits | $2,429 | $124,368 | 132 | none | Pin 2D + Point & Click |
| 20 | 2D + Colorful11 in 100 earned $100k+, from 104 launches | 11 in 10011 hits | $3,966 | $109,259 | 104 | none | Pin 2D + Colorful |
| 21 | 2D + Simulation10 in 100 earned $100k+, from 134 launches | 10 in 10014 hits | $3,683 | $107,239 | 134 | none | Pin 2D + Simulation |
| 22 | 2D + Visual Novel1 in 11 earned $100k+, from 145 launches | 1 in 1113 hits | $6,072 | $80,173 | 145 | none | Pin 2D + Visual Novel |
| 23 | 2D + Fantasy1 in 11 earned $100k+, from 160 launches | 1 in 1114 hits | $2,429 | $74,317 | 160 | none | Pin 2D + Fantasy |
| 24 | 2D + Casual1 in 12 earned $100k+, from 308 launches | 1 in 1225 hits | $1,821 | $65,725 | 308 | none | Pin 2D + Casual |
| 25 | 2D Platformer + Adventure1 in 13 earned $100k+, from 113 launches | 1 in 139 hits | $4,453 | $72,131 | 113 | Audience | Pin 2D Platformer + Adventure |
Showing 25 of 25 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.