Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Building + Sandboxabout 2.0 times the 19 in 100 base rate38 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Loads the 30+ launches view.Biggest typical yearWhat the middle launch earned, highest first.Loads the 30+ launches view.Biggest upsideWhat the top tenth earned at least.Loads the 30+ launches view.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Loads the 30+ launches view.
207 of 5,145 niches have 100+ launches at $10 to $20. 33 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Action + Roguelike30 in 100 earned $100k+, from 104 launches | 30 in 10031 hits | $19,025 | $728,231 | 104 | none | Pin Action + Roguelike |
| 2 | Action Roguelike + Roguelike29 in 100 earned $100k+, from 143 launches | 29 in 10041 hits | $23,373 | $728,231 | 143 | Audience | Pin Action Roguelike + Roguelike |
| 3 | Action Roguelike + Roguelite28 in 100 earned $100k+, from 155 launches | 28 in 10044 hits | $20,987 | $562,669 | 155 | none | Pin Action Roguelike + Roguelite |
| 4 | Action + Roguelite28 in 100 earned $100k+, from 108 launches | 28 in 10030 hits | $16,192 | $580,055 | 108 | none | Pin Action + Roguelite |
| 5 | Action + Action Roguelike28 in 100 earned $100k+, from 148 launches | 28 in 10041 hits | $14,731 | $490,105 | 148 | none | Pin Action + Action Roguelike |
| 6 | Action + FPS26 in 100 earned $100k+, from 162 launches | 26 in 10042 hits | $11,739 | $773,439 | 162 | none | Pin Action + FPS |
| 7 | Action + Hack and Slash24 in 100 earned $100k+, from 102 launches | 24 in 10024 hits | $18,954 | $350,584 | 102 | none | Pin Action + Hack and Slash |
| 8 | Action + First-Person22 in 100 earned $100k+, from 171 launches | 22 in 10037 hits | $4,249 | $387,391 | 171 | none | Pin Action + First-Person |
| 9 | Action + Combat20 in 100 earned $100k+, from 118 launches | 20 in 10024 hits | $8,247 | $268,381 | 118 | none | Pin Action + Combat |
| 10 | Action + Shooter20 in 100 earned $100k+, from 276 launches | 20 in 10055 hits | $7,770 | $344,726 | 276 | none | Pin Action + Shooter |
| 11 | Action + Pixel Graphics19 in 100 earned $100k+, from 187 launches | 19 in 10035 hits | $11,535 | $210,966 | 187 | none | Pin Action + Pixel Graphics |
| 12 | Action-Adventure + RPG18 in 100 earned $100k+, from 109 launches | 18 in 10020 hits | $7,650 | $179,730 | 109 | Audience | Pin Action-Adventure + RPG |
| 13 | Action + RPG18 in 100 earned $100k+, from 179 launches | 18 in 10032 hits | $7,447 | $219,805 | 179 | none | Pin Action + RPG |
| 14 | 2D + Action18 in 100 earned $100k+, from 243 launches | 18 in 10043 hits | $10,321 | $187,162 | 243 | none | Pin 2D + Action |
| 15 | 2D + Action-Adventure18 in 100 earned $100k+, from 102 launches | 18 in 10018 hits | $7,082 | $155,423 | 102 | none | Pin 2D + Action-Adventure |
| 16 | Action + Exploration18 in 100 earned $100k+, from 194 launches | 18 in 10034 hits | $8,501 | $237,678 | 194 | none | Pin Action + Exploration |
| 17 | Action RPG + RPG16 in 100 earned $100k+, from 182 launches | 16 in 10030 hits | $7,691 | $178,789 | 182 | none | Pin Action RPG + RPG |
| 18 | Action + Horror15 in 100 earned $100k+, from 125 launches | 15 in 10019 hits | $5,786 | $136,596 | 125 | none | Pin Action + Horror |
| 19 | Action-Adventure + Exploration15 in 100 earned $100k+, from 228 launches | 15 in 10034 hits | $6,070 | $153,691 | 228 | none | Pin Action-Adventure + Exploration |
| 20 | Action-Adventure + Platformer15 in 100 earned $100k+, from 101 launches | 15 in 10015 hits | $7,082 | $130,750 | 101 | none | Pin Action-Adventure + Platformer |
| 21 | Action + Action RPG14 in 100 earned $100k+, from 145 launches | 14 in 10021 hits | $6,009 | $223,043 | 145 | none | Pin Action + Action RPG |
| 22 | Action + Platformer14 in 100 earned $100k+, from 173 launches | 14 in 10025 hits | $6,882 | $191,874 | 173 | none | Pin Action + Platformer |
| 23 | 2D Platformer + Action14 in 100 earned $100k+, from 141 launches | 14 in 10020 hits | $7,891 | $172,444 | 141 | none | Pin 2D Platformer + Action |
| 24 | Action + Action-Adventure14 in 100 earned $100k+, from 305 launches | 14 in 10043 hits | $5,208 | $142,076 | 305 | Audience | Pin Action + Action-Adventure |
| 25 | Action + Adventure14 in 100 earned $100k+, from 420 launches | 14 in 10059 hits | $6,477 | $148,885 | 420 | Audience | Pin Action + Adventure |
Show 8 moreShowing 25 of 33 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.