Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches 1 Oct
Of 207 niches with 100+ launches at $10 to $20, 75 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.75 of 207 niches beat the 19 in 100 base rate.75 beat the base rate.
Cohort median $606
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
207 of 5,145 niches have 100+ launches at $10 to $20. 20 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Base Building + Strategy27 in 100 earned $100k+, from 105 launches | 27 in 10028 hits | $25,779 | $510,263 | 105 | none | Pin Base Building + Strategy |
| 2 | Strategy + Tower Defense25 in 100 earned $100k+, from 110 launches | 25 in 10028 hits | $9,226 | $448,643 | 110 | Audience | Pin Strategy + Tower Defense |
| 3 | Management + Strategy25 in 100 earned $100k+, from 138 launches | 25 in 10034 hits | $20,152 | $245,307 | 138 | none | Pin Management + Strategy |
| 4 | Deckbuilding + Strategy24 in 100 earned $100k+, from 156 launches | 24 in 10037 hits | $21,859 | $363,650 | 156 | 1-hitAudience | Pin Deckbuilding + Strategy |
| 5 | Roguelike + Strategy23 in 100 earned $100k+, from 233 launches | 23 in 10054 hits | $19,139 | $363,650 | 233 | 1-hitAudience | Pin Roguelike + Strategy |
| 6 | Roguelite + Strategy23 in 100 earned $100k+, from 190 launches | 23 in 10044 hits | $20,338 | $543,532 | 190 | Audience | Pin Roguelite + Strategy |
| 7 | Card Battler + Strategy21 in 100 earned $100k+, from 126 launches | 21 in 10026 hits | $16,996 | $337,601 | 126 | 1-hitAudience | Pin Card Battler + Strategy |
| 8 | Card Game + Strategy19 in 100 earned $100k+, from 170 launches | 19 in 10033 hits | $14,994 | $311,185 | 170 | 1-hitAudience | Pin Card Game + Strategy |
| 9 | RTS + Strategy19 in 100 earned $100k+, from 105 launches | 19 in 10020 hits | $13,660 | $289,025 | 105 | Audience | Pin RTS + Strategy |
| 10 | Simulation + Strategy18 in 100 earned $100k+, from 273 launches | 18 in 10048 hits | $8,501 | $190,931 | 273 | Audience | Pin Simulation + Strategy |
| 11 | RPG + Strategy17 in 100 earned $100k+, from 194 launches | 17 in 10033 hits | $10,928 | $231,544 | 194 | Audience | Pin RPG + Strategy |
| 12 | Fantasy + Strategy16 in 100 earned $100k+, from 105 launches | 16 in 10017 hits | $6,477 | $284,120 | 105 | none | Pin Fantasy + Strategy |
| 13 | Strategy + Turn-Based Strategy15 in 100 earned $100k+, from 232 launches | 15 in 10034 hits | $9,410 | $138,451 | 232 | Audience | Pin Strategy + Turn-Based Strategy |
| 14 | Turn-Based Strategy + Turn-Based Tactics15 in 100 earned $100k+, from 158 launches | 15 in 10023 hits | $9,310 | $166,777 | 158 | Audience | Pin Turn-Based Strategy + Turn-Based Tactics |
| 15 | 2D + Strategy12 in 100 earned $100k+, from 223 launches | 12 in 10027 hits | $5,828 | $119,820 | 223 | none | Pin 2D + Strategy |
| 16 | Strategy + Turn-Based Tactics12 in 100 earned $100k+, from 177 launches | 12 in 10021 hits | $7,650 | $118,201 | 177 | none | Pin Strategy + Turn-Based Tactics |
| 17 | Casual + Strategy1 in 10 earned $100k+, from 202 launches | 1 in 1020 hits | $2,692 | $88,621 | 202 | none | Pin Casual + Strategy |
| 18 | Adventure + Strategy1 in 10 earned $100k+, from 142 launches | 1 in 1014 hits | $2,904 | $76,102 | 142 | none | Pin Adventure + Strategy |
| 19 | 3D + Strategy1 in 12 earned $100k+, from 153 launches | 1 in 1213 hits | $3,886 | $79,607 | 153 | none | Pin 3D + Strategy |
| 20 | Puzzle + Strategy1 in 14 earned $100k+, from 124 launches | 1 in 149 hits | $2,428 | $74,066 | 124 | none | Pin Puzzle + Strategy |
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.