Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches 1 Oct
Of 207 niches with 100+ launches at $10 to $20, 75 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.75 of 207 niches beat the 19 in 100 base rate.75 beat the base rate.
Cohort median $606
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
207 of 5,145 niches have 100+ launches at $10 to $20. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Building + Sandbox38 in 100 earned $100k+, from 100 launches | 38 in 10038 hits | $33,694 | $929,505 | 100 | none | Pin Building + Sandbox |
| 2 | Multiplayer + Online Co-Op37 in 100 earned $100k+, from 102 launches | 37 in 10038 hits | $60,406 | $901,536 | 102 | none | Pin Multiplayer + Online Co-Op |
| 3 | First-Person + Immersive Sim34 in 100 earned $100k+, from 122 launches | 34 in 10042 hits | $41,394 | $678,441 | 122 | none | Pin First-Person + Immersive Sim |
| 4 | Immersive Sim + Life Sim34 in 100 earned $100k+, from 100 launches | 34 in 10034 hits | $44,718 | $636,746 | 100 | none | Pinned Immersive Sim + Life Sim |
| 5 | Co-op + Multiplayer34 in 100 earned $100k+, from 104 launches | 34 in 10035 hits | $40,062 | $1,621,854 | 104 | none | Pin Co-op + Multiplayer |
| 6 | Building + Simulation33 in 100 earned $100k+, from 134 launches | 33 in 10044 hits | $20,641 | $435,692 | 134 | none | Pin Building + Simulation |
| 7 | Exploration + Sandbox33 in 100 earned $100k+, from 116 launches | 33 in 10038 hits | $21,833 | $433,770 | 116 | none | Pin Exploration + Sandbox |
| 8 | Management + Simulation32 in 100 earned $100k+, from 258 launches | 32 in 10083 hits | $32,881 | $515,310 | 258 | none | Pin Management + Simulation |
| 9 | Economy + Simulation31 in 100 earned $100k+, from 149 launches | 31 in 10046 hits | $30,514 | $569,428 | 149 | none | Pin Economy + Simulation |
| 10 | First-Person + Simulation31 in 100 earned $100k+, from 185 launches | 31 in 10057 hits | $26,409 | $569,428 | 185 | none | Pin First-Person + Simulation |
| 11 | Economy + Management30 in 100 earned $100k+, from 154 launches | 30 in 10046 hits | $32,013 | $448,643 | 154 | none | Pin Economy + Management |
| 12 | Action + Roguelike30 in 100 earned $100k+, from 104 launches | 30 in 10031 hits | $19,025 | $728,231 | 104 | none | Pinned Action + Roguelike |
| 13 | Life Sim + Simulation29 in 100 earned $100k+, from 195 launches | 29 in 10057 hits | $32,013 | $395,032 | 195 | none | Pin Life Sim + Simulation |
| 14 | Action Roguelike + Roguelike29 in 100 earned $100k+, from 143 launches | 29 in 10041 hits | $23,373 | $728,231 | 143 | Audience | Pin Action Roguelike + Roguelike |
| 15 | First-Person + Realistic28 in 100 earned $100k+, from 123 launches | 28 in 10035 hits | $12,386 | $484,947 | 123 | none | Pin First-Person + Realistic |
| 16 | Action Roguelike + Roguelite28 in 100 earned $100k+, from 155 launches | 28 in 10044 hits | $20,987 | $562,669 | 155 | none | Pin Action Roguelike + Roguelite |
| 17 | Casual + Life Sim28 in 100 earned $100k+, from 113 launches | 28 in 10032 hits | $30,355 | $369,985 | 113 | Audience | Pin Casual + Life Sim |
| 18 | Action + Roguelite28 in 100 earned $100k+, from 108 launches | 28 in 10030 hits | $16,192 | $580,055 | 108 | none | Pin Action + Roguelite |
| 19 | Action + Action Roguelike28 in 100 earned $100k+, from 148 launches | 28 in 10041 hits | $14,731 | $490,105 | 148 | none | Pin Action + Action Roguelike |
| 20 | Relaxing + Simulation28 in 100 earned $100k+, from 112 launches | 28 in 10031 hits | $44,189 | $638,770 | 112 | Audience | Pin Relaxing + Simulation |
| 21 | Sandbox + Simulation27 in 100 earned $100k+, from 212 launches | 27 in 10058 hits | $26,105 | $387,796 | 212 | none | Pin Sandbox + Simulation |
| 22 | Base Building + Strategy27 in 100 earned $100k+, from 105 launches | 27 in 10028 hits | $25,779 | $510,263 | 105 | none | Pin Base Building + Strategy |
| 23 | RPG + Simulation26 in 100 earned $100k+, from 119 launches | 26 in 10031 hits | $19,752 | $358,651 | 119 | none | Pin RPG + Simulation |
| 24 | Action + FPS26 in 100 earned $100k+, from 162 launches | 26 in 10042 hits | $11,739 | $773,439 | 162 | none | Pin Action + FPS |
| 25 | Interactive Fiction + Story Rich26 in 100 earned $100k+, from 108 launches | 26 in 10028 hits | $14,570 | $258,666 | 108 | none | Pin Interactive Fiction + Story Rich |
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.